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Wine in China
Euromonitor International, Feb 2009, Pages: 72
For Chinese consumers, grape wine is widely regarded as a foreign alcoholic drink, unlike beer and Chinese spirits, which has been an obstacle to its development. However, with China being increasingly open to foreign cultural influence, for example through the Beijing Olympic Games, Chinese consumers’ acceptance of grape wine is increasing, especially in major cities. Manufacturers are also making efforts in terms of consumer education regarding the health aspects of grape wine, thus more and more consumers are choosing grape wine as a healthy drink, due to its claimed benefits for cardiovascular health.
The Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the wine industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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