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Wine In China
Euromonitor International, Dec 2011, Pages: 62
Chinese consumers’ consumption of grape wine is strongly affected by public opinions. In the review period, foreign grape wines were marketed and advocated as being much better in taste and representing high-quality and premium characteristics. Hence, imported grape wines, especially those from France, were warmly welcomed by Chinese consumers. According to Global Trading Information Services (GTIS) data, in 2010, imported still light grape wine recorded 65% growth in volume terms, in which...
The Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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