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Digital Video Views 2012 – 2015: Site, Brand, Share and Platform Analytics Product Image

Digital Video Views 2012 – 2015: Site, Brand, Share and Platform Analytics

  • Published: April 2013
  • Region: Global
  • 161 Pages
  • AccuStream iMedia Research

Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion. Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube's channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.

Whereas growth rates across digital video channels are synching as they converge, audience viewing patterns surrounding self-selected, personal preference programming also diverge, establishes this comprehensive analytics report. Professionally managed sites publishing episodic programming content published by broadcasters, cable networks and syndication partners captured a 22.5% cumulative viewing share, up from 8.3% in 2006.

Pro site audiences, which outnumber their UGC brethren by a wide margin, are opting to click and then READ MORE >

EXECUTIVE SUMMARY

- Digital Video Views Surpass 511 Billion in 2012

- Total Digital Video Views 2005 - 2015: Professional, UGC and Social Channels

CAGR Comparison 2005 - 2012: Pro vs. UGC/Social Networking Channels

News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012

Pro Digital Video Viewing Share by Category 2012

- A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet-Connected

Device Share of Pro Digital Video Views in 2012

UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012

UGC and Social Networking Video Views: 2005 – 2015

UGC and Social Networking Channels Video View Growth Rates: 2006 – 2015

SECTION TWO

- Digital Video Views Surpass 511 Billion in 2012

Pro and UGC/Social Networking Digital Video Views: Channel Growth Rate Comparison 2005 - 2015

- Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012

- Professionally Produced, Hosted and Distributed Video Views Increase 17.9% in 2012

- Pro Video Views: 1998 - 2015

- UGC/Social Digital Video Growth at 21% in 2012

- UGC/Social Networking Video View Growth Rates: 2005 - 2015

- Unique Users to Pro Digital Video Destinations Outnumber UGC Counterparts 4 to 1

Pro and UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2012

- Views per Unique User per Month per Site 2006 - 2012: Pro vs. UGC Video Total Pro Video Views per Unique User per Site per Month

- Unique Views per Site per Month 2012: by Content Category

SECTION TWO

News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012
Pro Digital Video Content Category Share: 2011 - 2012

- Unique Views per Site per Month: by Content Category

- A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet/Connected
- Device Share of Total Digital Video Views in 2012

- Mobile/Tablet/Connected Device Video View Analysis: 2012 by Content Category

Long-Form, Episodic Broadcast and Cable Digital Video 2012: a Viewing Share Leader Television

News, Politics, Finance and Tech Views Surged in 2012: Digital Video Share Rose to 15.1%

- News/Weather/Finance/Politics/Tech Information

- Entertainment/Kids Digital Video Captured a 16.4% Cumulative Viewing Share in 2012

Entertainment/Kids

Music Video Viewing Volume Declines to 3.5% Cumulative Share on Destination and Directly Managed Sites in 2012

- Music/Music Programming

- Sports Video Delivered a Sizable Growth Year in 2012, with a 10.1% Cumulative
- Viewing Share

- Sports/Sports Programming/Information

- Movie/Film Cumulative Viewing Share Increased to 7.3% in 2012

- Digital Movie and Television Viewing Share: 1999 - 2012

- Movies/Movie Programming/Information

Aggregation Platforms and Services own a 25.1% Cumulative Share of Digital Video Views in 2012

SECTION THREE

UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012

- UGC/Social Networking Video Views and Growth Rates: 2005 - 2015

- Unique Users and Views per Unique User per Month Increase in 2012

UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2012

- YouTube and UGC/Social Video View Comparison: 2006 - 2012

- YouTube Video Views Reach 387.5 Billion in 2012

- YouTube and UGC/Social Video View Comparison: 2006 - 2012

- Music is the Dominant Video Category on YouTube in 2012

- YouTube Video Views by Themed Category: 2012

- YouTube Video Pro and Semi-Pro Channel View Analysis 2012

- YouTube Mobile Video Views by Content Channel: 2012

- UGC and Social Networking Video Views 2012: Complete Annual Database

SECTION FOUR PROFESSIONAL VIDEO VIEWS 2012: COMPLETE ANNUAL DATABASE

Digital Video Views Scale to 511 Billion in 2012; Pro and UGC Channel Growth Rates Synchronize

Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase.

Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion.

Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube's channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.

Whereas growth rates across digital video channels are synching as they converge, audience viewing patterns surrounding self-selected, personal preference programming also diverge, establishes a comprehensive analytics report produced by AccuStream Research.
The report, Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics, indicates professionally managed sites publishing episodic programming content published by broadcasters, cable networks and syndication partners captured a 22.5% cumulative viewing share, up from 8.3% in 2006.

Pro site audiences, which outnumber their UGC brethren by a wide margin, are opting to click and then lean back, and those longer program selections are being monetized against greater allocation of in-stream video inventory. Movie and television content combined accounted for 30% of total views launched in 2012.

UGC counterparts are short-form specialists, however, and averaged 84.4 views per site per month per user, up 4.4% for the year. There, audience appetite for music, comedy and entertainment video is predominate, and consumption patterns stimulated by lean forward search, discovery, sharing, snacking and library grazing activity.

This digital video analytics report includes historical data 1998 - 2012, with forecasts through 2015. The pro video channel produced a 14-year CAGR of 52.5%, UGC a 7-year CAGR of 99.4%. Pro video over the same 7-year timeframe exhibited a CAGR of 28.6%. Pro news views jumped 75%, movies/film 41% and sports 55% in 2012.

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