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Global Mobile and M-Commerce Report 2012 - Product Image

Global Mobile and M-Commerce Report 2012

  • Published: November 2012
  • Region: Global
  • 230 Pages
  • yStats GmbH & Co. KG

FEATURED COMPANIES

  • American Apparel
  • CorFire
  • Groupon
  • MasterCard
  • MTS
  • Otto Group
  • MORE

M-Commerce is expected to soar globally in the Years following 2012

In its ""Global Mobile and M-Commerce Report 2012"", Hamburg-based secondary market research company yStats presents facts and figures on the use of mobile phones and other portable devices with Internet access, along with information on M-Commerce and mobile payment methods. The report includes trends, revenue figures and many other details about 46 countries in all regions of the world. In addition to country-specific information, the report also provides data on a global and regional level. In addition to its ""Global Mobile and M-Commerce Report 2012"", yStats.com is also offering a ""Europe Mobile and M-Commerce Report 2012"".

The number of people worldwide who purchase via mobile reached approximately 400 million in 2012. About 40 percent of all retailers offered their customers the option to purchase goods via mobile devices.

Different M-Commerce Development in North and Latin America

In the USA, M-Commerce is developing at a faster rate than traditional B2C E-Commerce. Compared to traditional B2C E-Commerce, M-Commerce has increased especially in the travel and ticketing sectors. READ MORE >

1. MANAGEMENT SUMMARY

2. GLOBAL

- M-Commerce Trends, April 2012; incl. Mobile Visits to Top 500 Internet Retailers, in billions and in % of total Visitors, 2010-2015f
- Number of Mobile Shoppers, in millions, 2012f & 2014f
- Cross-Channel Activities of Retailers, including M-Commerce, in %, 2011 & 2012f
- Mobile Payment Transaction Volume, in USD billion, 2011 & 2012f
- Mobile Payment Users, in millions, 2009, 2011, 2013f & 2016f
- Breakdown of Global Mobile Gambling Gross Win, by Mobile Gambling Category, in %, 2011 & 2015f

3. NORTH AMERICA

3.1. USA (Top Country)
- M-Commerce Trends, 2012
- M-Commerce Research Trends, 2012 and Purchased M-Commerce Product Category following Mobile Research, by Product Category, in % of Mobile Searchers, H1 2012
- Comparison of Purchase Preferences, by In-Store, Online and Mobile, in %, 2012
- Mobile Shopping Activities by Smartphone Owners, in % of Smartphone Owners, Q3 2011
- Smartphone Usage for a Store-related Shopping Trip, in % of Smartphone Owners, March 2012
- Expected Luxury Brand Mobile App Features, in % of Consumers, Q1 2012
- Mobile Shopping Activities, by Gender, in % of Mobile Device Users, September 2012
- Mobile Online Coupon Redemption, by Gender, in % of Smartphone Users, November 2011
- Mobile Payment Market Trends, April 2012
- Breakdown of Mobile Payment Business Models, by Feasibility, in %, 2011
- Reasons for stagnant or declining Mobile Payment Usage, in % of Mobile Payment Users, March 2012
- Mobile Leisure/ Unmanaged Business Travel Gross Bookings, in USD billion, 2011 & 2013f
- M-Commerce Sales, in USD billion, 2010-2015f
- M-Commerce Sales, in USD billion, 2011 & 2012f
- Growth in M-Commerce Sales compared to B2C E-Commerce Sales, by Product Category, in %, 2012f* vs 2011
- Share of Mobile Shopping on total Online Retail Sales, in %, Q1 2012 & Q2 2012
- Purchased Mobile Product Categories, by Gender, in % of Mobile Device Users, September 2012
- Top 10 Mobile Categories, in unique Visitors and % Change in Growth, Dec 2010 vs. Dec 2011
- Mobile Buyers, in millions and in % of Mobile Phone Users, 2010-2015f
- Mobile Payment News about CorFire, January 2012
- Mobile Payment News about Isis, May 2012
- Mobile Payment News about Parkmobile USA, March & May 2012
- Mobile Payment News about Groupon, 2012

3.2. Canada
- Mobile Content Usage of Smartphone Users, in %, September 2011
- Mobile Retail App Types that Students are interested in or have downloaded, in %, September 2011

4. LATIN AMERICA

4.1. Latin America: Regional
- M-Commerce Trends, 2012 and Share of M-Commerce on total B2C E-Commerce Sales, in %, July 2012
- Mobile Internet Penetration, in % of Consumers, 2010-2012f

4.2. Argentina
- M-Commerce Trends, Q1 2012 and Smartphone Usage when shopping, in % of Smartphone Users, Q1 2012
- Place of Smartphone Usage, in % of Smartphone Users, Q1 2012
- Smartphone Activities following Business or Service Research, in % of Smartphone Users, Q1 2012
- Place of Smartphone Research for Products or Services, in % of Smartphone Users, Q1 2012
- Barriers to M-Commerce, in % of Smartphone Users not making Online Purchases, Q1 2012

4.3. Brazil
- M-Commerce Trends, 2011/2012 and Share of Consumers using Mobile Phones in Purchasing Process, in %, 2011
- Mobile Internet Users, in millions and in % of Population, 2010-2016f
- Mobile Payment News about MasterCard and Telefónica, November 2011

4.4. Chile
- M-Commerce Trends, 2011
- Mobile Internet Connections by Bandwidth, in %, and Distribution of Prepaid vs. Contracted Mobile Services, in millions, December 2010

4.5. Colombia
- Mobile Payment News about Redeban Multicolor, February 2012 and total Transactions made using Redeban Multicolor's mobile Banking, in millions, 2010 & 2011

4.6. Mexico
- Online and Mobile Payment Trends, 2011/2012

5. WESTERN EUROPE

5.1. Europe: Regional
- B2C E-Commerce and M-Commerce Trends, 2011/2012
- M-Commerce Trends, 2012
- Average M-Commerce Spending, in EUR, 2011 & 2017f
- M-Commerce Sales, in EUR billion, 2012f-2017f
- Mobile Sales in % of Online Sales, Annual Mobile Spending in EUR billion and Change in Mobile Sales, by Country, in %, 2010-2012f
- Purchased Mobile Product Categories, in % of Mobile Shoppers, Q3 2012
- Share of Mobile Shoppers, by Country, in % of Internet Users, Q3 2012
- Share of Smartphone Shoppers, by Country, in % of Consumers, 2010 & 2011
- Growth in Mobile Shoppers, by EU5 Countries and Average, in % of Smartphone Users, May 2011 vs. May 2012
- Share of Smartphone Users shopping Online via their Device, by EU5 Countries and Average, in %, May 2011 vs. May 2012
- Used Mobile Payment Methods, in % of Mobile Shoppers, Q3 2012
- Used Online Payment Methods, by Country, in % of Online Shoppers, 2010

5.2. UK (Top Country)
- M-Commerce Trends, 2012 and Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, Q1 2010, Q1 2012 & Q2 2012
- Mobile Online Shopping Trends, 2011/2012
- Mobile Retail Traffic Trends, September 2011 and Breakdown of Visits to UK B2C E-Commerce Sites, by Mobile and Other, in %, Sept. 2011
- M-Commerce Trends, 2011 and How Consumers use their Mobile Phones to shop, in %, 2011
- Direct Carrier Billing Market Trends, April 2012 and Breakdown of Preferred Mobile Payment Methods, in % of Smartphone Users, April 2012
- Mobile Retail Website Conversion Rate, in % of total Website Users, Q1 2011 & Q1 2012
- M-Commerce Activities, in % of Smartphone Users, three Month Average to July 2012
- In-Store Mobile Shopping Activities, in % of Mobile Internet Users, January 2012
- Travel-related Activities of Mobile Internet Users, in %, 2011
- M-Commerce Turnover, in GBP billion, 2011 & 2012f
- Share of Mobile Online Sales on total Online Sales, in %, Q4 2009 & Q4 2011
- Products purchased via Mobile Phone, in % of Users, Q2 2011
- Breakdown of Mobile Shoppers, by Age Group and by Income, in %, July 2012

5.3. France (Top Country)
- M-Commerce Trends, 2012
- B2C E-Commerce and M-Commerce Trends, 2012 and Online Product Research Methods, in % of Internet Users, H1 2012
- Type of Purchase made via Mobile Devices, by Goods and Services, in % of Mobile Shoppers, March 2012
- Breakdown of M-Commerce Readiness of Online Retailers, in %, Q1 2012
- Leading Mobile Shopping Product Categories, by Product, in % of Total Mobile Users, May 2012
- Mobile Internet Users, in million, June 2011 & June 2012; Breakdown of Mobile Internet Users, by Gender, in %, June 2012
- Top 5 M-Commerce Websites, by Unique Visitors, in millions, Q3 2011
- Mobile Payment News about Visa, January 2012

5.4. Belgium
- Breakdown of Willingness to conduct Mobile Purchases, in % of Online Shoppers, April 2012
- Breakdown of M-Commerce Engagement and Period to start with M-Commerce, in % of Online Retailers, 2011
- Reasons to start with M-Commerce, in % of Online Retailers, March 2012
- Reasons not to start with M-Commerce, in % of Online Retailers, March 2012
- Leading M-Commerce Product Categories, in % of Mobile Shoppers, 2011

5.5. Italy
- M-Commerce Trends, 2012
- Breakdown of M-Commerce, by Services and Products, in %, 2010 & 2011f
- M-Commerce Sales, in EUR million, 2010 & 2011f
- Share of M-Commerce on total B2C E-Commerce Sales, in %, 2010 & 2011f

5.6. Netherlands
- B2C E-Commerce and M-Commerce Trends, 2011/2012
- Reasons against M-Commerce, in % of Smartphone Users not buying using their Device, Q1 2012
- Breakdown of preferred Mobile Payment Methods, in % of Mobile Shoppers, 2011

5.7. Spain
- M-Commerce Trends, 2011/2012 and M-Commerce Revenue Growth Rates, in %, 2011
- Mobile Activities, in % of Mobile Phone Users with Internet Access, February 2011
- Types of Transactions made via Mobile Phone, in % of Mobile Phone Users, February 2012
- Share of M-Commerce Revenues on total B2C E-Commerce Revenues, in %, 2011

6. CENTRAL EUROPE

6.1. Central Europe: Regional
- Mobile Internet Users by Country, in % of the Population, January 2011

6.2. Germany (Top Country)
- Mobile Internet and M-Commerce Trends, April/May 2012 and Breakdown of Purchase Place after Mobile Research, in % of Mobile Researchers, April/May 2012
- Direct Carrier Billing Market Trends, April 2012 and Breakdown of preferred Mobile Payment Methods, in % of Smartphone Users, April 2012
- Share of Mobile Shoppers on total Consumers, in %, 2010 & 2011
- Share of Mobile Shoppers, by Age Group, in % of Consumers, 2011
- Share of Consumers comparing Prices in-store and reading Product Reviews in-store using a Smartphone, by Age Group, in %, 2011
- Share of Consumers wanting to use a Smartphone for Mobile Payment, by Age Group, in %, 2011
- Share of Mobile Shoppers on total Smartphone Users, in %, 2011 & 2012f
- Leading Mobile Content Categories among Mobile Users, in % Growth vs prior Year, three Month Average to July 2012
- M-Commerce Sales, in EUR billion, 2011 & 2015f
- Share of Online Gamers playing on Mobile Phones, in % of Mobile Phone Users and in % of Smartphone Users, Q2 2011
- M-Commerce News about Otto Group, Spring/Summer 2012
- Mobile Payment News about MasterCard and Deutsche Telekom, July 2012

6.3. Austria
- M-Commerce Trends, May 2011-April 2012 and Retail Goods Research and Online Shopping via Smartphones, in % of Smartphone Users, May 2011-April 2012
- Mobile Broadband Trends, and Share of Households with Mobile Broadband Internet Access, in %, Q2 2012

6.4. Switzerland
- Mobile and M-Commerce Trends, 2012
- Reasons for not using Mobile Internet, in %, January 2011

7. EASTERN EUROPE

7.1. Poland
- M-Commerce Growth, compared to Europe Average, in %, 2011 vs. 2010

7.2. Russia
- Mobile B2C E-Commerce Trends, 2012 and Growth in Number of Mobile Visitors to Russian Internet Sites, in %, by Mobile Platform, May 2011-May 2012
- Mobile Payment and Commerce News about MTS, Vimpelcom and Megafon, 2012
- Mobile Payment News about VimpelCom and Net Element International, October 2012

7.3. Turkey
- M-Commerce Trends, 2012 and Internet Access by Device, including Mobile, in % Internet Users, Q1 2012
- Online Product Research, by Device, including Mobile, in % of Online Shoppers, 2010/2011
- Online Shopping by Device, including Mobile, in % of Online Shoppers, in 2010/2011
- Mobile Banking and Payment Market Trends, December 20118. SCANDINAVIA
8.1. Scandinavia: Regional
- Share of Mobile Shoppers, by Country (excluding Finland), in % of Consumers, Q3 2012

8.2. Denmark
- Breakdown of Online Shopping by Device, in %, Q1 2012
- Use of Mobile Phones in B2C E-Commerce, in % Online Shoppers, Q1 2011 & Q1 2012
- Breakdown of Place of Mobile Shopping, in %, Q1 2012
- Mobile Shopping Product Categories, in % Mobile Shoppers, Q3 2012
- Share of Mobile Shoppers, by Age and Family Status, in %, Q1 2012
- Mobile Payment Methods, in % Mobile Shoppers, Q1 2012

8.3. Norway
- M-Commerce Trends, 2012 and Breakdown of Mobile Shopping by Mobile Apps and Browser, in % of Mobile Shoppers, 6 Months to Sept. 2012
- Mobile Shoppers, by Gender and Place of Living, in % of Consumers, H1 2012

8.4. Sweden
- M-Commerce Trends 2012 and M-Commerce by Mobile App and Browser, in % of Mobile Shoppers, Q3 2012
- Products bought using Mobile Devices, in % of Mobile Shoppers, Q3 2012
- M-Commerce by Location and by Gender, in % of Internet Users, Q3 2012
- Mobile Payment Trends, 2011/2012
- Used M-Commerce Payment Methods, in % of Mobile Shoppers, Q3 2012

9. ASIA-PACIFIC

9.1. Asia: Regional
- Mobile Shopping Inclination, by Country, in % of Consumers, December 2011-February 2012
- Purchased Mobile Shopping Product Categories, in % of Mobile Phone Users, Dec 2011-Feb 2012

9.2. China (Top Country)
- M-Commerce Sales, in CNY billion, Q1 2011-Q2 2012e
- Share of M-Commerce on total B2C E-Commerce Sales, in %, Q2011 & Q2012e
- Breakdown of Mobile Shopping Companies, by Market Share, in %, Q2 2012
- Mobile Payment Trade Volume, in CNY billion and in % annual Growth, 2010-2014f
- Number of Mobile Payment Users, in millions and in % annual Growth, 2010-2014f
- Mobile Payment News about China UnionPay, February, May & June 2012

9.3. Hong Kong
- M-Commerce Trends and M-Commerce Sales by Product Category, in HKD billion, July 2011-July 2012
- M-Commerce Sales, in HKD billion, 2011, 2012f & 2015f
- M-Commerce Spending per Person, in HKD thousand, July 2011 & July 2012
- Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, July 2011 & July 2012

9.4. India
- M-Commerce Trends 2012, and Online Purchases made via Smartphone, in %, May 2012

9.5. Japan
- Breakdown of Smartphone Owners by Age Group and Region, in %, October 2011
- Leading Mobile Activities, in % of Mobile Subscribers, Q2 2012
- Share of M-Commerce on total B2C E-Commerce, in %, 2012
- M-Commerce News about American Apparel, May 2012
- Mobile Payment News about PayPal, May 2012

9.6. Malaysia
- M-Commerce Turnover, in MYR billion, 2010 & 2011, 2015f
- Mobile Payment News about PayPal and Malaysia Airlines, July 2012

9.7. Philippines
- M-Commerce Trends, 2012, and Breakdown of Internet Access, by Mobile and Regular,in % of Consumers, June 2012

9.8. Singapore
- M-Commerce Trends, 2012 and Share of Smartphone Sales on total M-Commerce Sales, in %, 2011
- M-Commerce Turnover, in SGD billion, 2010 & 2011, 2015f
- Average per Capita Spending of Mobile Shoppers, in SGD, 2010 & 2011, and Number of Mobile Shoppers, in thousands, 2010 & 2011
- Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, 2010 & 2011

9.9. South Korea
- Mobile Gaming Market, in KRW billion, 2011f & 2015f

9.10. Taiwan
- Mobile Internet Activities, in % of mobile Internet Users, 2012f

9.11. Thailand
- Mobile Internet Trends, 2012 and Share of Consumers accessing the Internet via Mobile Devices, in %, 2012f

9.12. Australia
- M-Commerce Trends, Q1 2012 and Smartphone Usage when shopping, in % of Smartphone Users, Q1 2012
- M-Commerce Trends of Online Retailers, 2012 and Online Retailers on eBay Australia investing in M-Commerce for the first Time, in %, 2012f
- Place of Smartphone Usage, in % of Smartphone Users, Q1 2012
- Smartphone Activities following Business or Service Research, in % of Smartphone Users, Q1 2012
- Place of Smartphone Research for Products or Services, in % of Smartphone Users, Q1 2012
- Barriers to M-Commerce, in % of Smartphone Users not making Online Purchases, Q1 2012
- Ways of investing in M-Commerce, in % of Online Retailers on eBay Australia, Dec 2011-Jan 2012
- Reasons for wanting to invest in M-Commerce, in % of Online Retailers on eBay Australia having a M-Commerce Strategy, December 2011-January 2012
- Barriers to fully exploiting M-Commerce, in % of Online Retailers on eBay Australia, December 2011-January 2012

10. MIDDLE EAST

10.1. Middle East: Regional
- Internet Access by Device, by Country, in % of Internet Users, August 2011
- Place of Internet Access, by Country, in % of Internet Users, August 2011
- Consumers with Mobile Phone Internet Access, by selected Countries, in %, Dec 2011-Feb 2012
- Most popular Mobile Shopping Categories, in %, December 2011-February 2012

10.2. Saudi Arabia
- Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012

10.3. Iraq
- Breakdown of Mobile Phone Capability, including Browsing the Internet, in % of Mobile Phone Owners, May 2011

10.4. Israel
- Breakdown of male and female Mobile Phone Internet Users, in % of male and female Internet Users, 2011

10.5. Qatar
- Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012

10.6. UAE
- M-Commerce Trends, 2012 and Share of Mobile Phone Users that are comfortable with transacting Purchases on their Mobile Phone, in %, April 2012
- Mobile Shopping Product Categories, in % of Mobile Shoppers, December 2011/January 2012

11. AFRICA

11.1. Africa: Regional
- Mobile Payment Trends, 2012
- Active Mobile Broadband Subscriptions, in millions and in % of Inhabitants, 2007-2011f

11.2. South Africa
- Mobile Retail Trends, 2012
- Share of Mobile Phone Owners accessing the Internet using their Phone, in %, 2011
- Breakdown of M-Commerce via Mobile Phones, in % of Mobile Internet Users, 2011
- Mobile Banking Development, 2011/2012
- Mobile Payment News about MasterCard Mobile, April 2012
- Mobile Payment News about PayU, July 2012

11.3. Burkina Faso
- Mobile Payment News about Airtel, July 2012

11.4. Ivory Coast
- Market Penetration of Internet, Mobile and Fixed Telecommunications, in %, 2011

11.5. Kenya
- Place of Internet Use, in % of Population with Internet Access, 12 Months to May/June 2010
- M-Commerce Trends, 2011

11.6. Morocco
- Mobile Broadband Subscriptions, in % of Population, 2008 & 2010
- Number of Mobile Phone Subscribers, Internet Users and Internet Subscribers, in millions, 2011

11.7. Namibia
- Mobile Phone Internet Users and Social Network Users, in % of Internet Users, 2011
- Breakdown of Devices used during first Use of Internet, in % Internet Users, 2011

11.8. Tanzania
- Breakdown of Devices used to Access the Internet, in % Internet Users, 2012

11.9. Uganda
- Mobile Money Trends, 2012

- MTS
- VimpelCom
- Megafon
- Net Element International
- Otto Group
- MasterCard
- Deutsche Telekom
- Visa
- PayU
- PayPal
- American Apparel
- China UnionPay
- CorFire
- Isis
- Parkmobile USA
- Groupon

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