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Global Children's Bottled Water 2014 Report

  • ID: 2775736
  • Report
  • March 2014
  • Region: Global
  • 92 Pages
  • Zenith Global
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Increasing concerns over child obesity are providing opportunities for bottled water targeted at children to seize market share from other children's soft drink categories, many of which are criticised for high sugar and calorie content.

Zenith's Global Children's Bottled Water 2014 Overview specifically focuses on the children segment within the bottled water category, providing a topical overview of trends in overall and children's bottled water consumption, challenges and opportunities and featuring a wide range of bottled water products for children offered across 6 geographical regions.

What this report covers:

Topical overview of packed water market trends: commentary on bottled water consumption overall, and consumption of packed water among children, as well as commentary by sub-category.

Children bottled water brand profiles: 59 brand profiles divided by geographic region including detailed product information, variants, price/distribution and marketing profile.

SWOT analysis and outlook: review of strengths, weaknesses, opportunities and threats in the children segment of bottled water and conclusions featuring broad commercial/market considerations.

Geographical coverage

- West Europe
- East Europe
- North America
- Latin America
- Asia Pacific
- Africa & Middle East

An essential guide to packaged bottled water products specifically designed for consumption by children.

Provides commentary on bottled water market trends and developments also highlighting regional consumption trends.

Includes 59 detailed brand profiles of packed water targeted at children across 6 geographical regions.

Assesses challenges and opportunities within the children segment to support your strategic planning for bottled water.
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Note: Product cover images may vary from those shown
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