Chinese Markets for Alcohol & Wine

China's demand for alcohol & wine has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

I. INTRODUCTION

Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT

Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

Alcohol & Wine Industry Structure
Market Size
Major Producer Facility Locations and Output
Market Share of Key Producers
Labor Costs
Potential Entrants
Major Distributors
Major Foreign Investments
Technology Development

IV. ALCOHOL & WINE PRODUCTION AND DEMAND

Overview
Alcohol & Wine Production and Demand
Chinese Style Alcohol
Wuliangye
Maotai
Luzhou
Jiannanchun
Quanxing
Gujing Gong
TuoPai
Xinghuacun
Xiangquan
Zhongzi
Others
Chinese Style Red Alcohol & Wine
Zhangyu
Greatwall
Dynasty
Weilong
Others
Foreign Alcohol & Wine and Alcohol
Whisky
Cognec
Gin
Rum
Tequila
Brandy
Others
Alcohol & Wine and Alcohol Imports and Exports
Pricing Trends

V. ALCOHOL & WINE CONSUMPTION BY MARKET

Alcohol & Wine Markets Outlook Overview
Government Packaging Regulations
Population by Age Group
Consumer Spending Trends
Alcohol & Wine Consumption by Region
Alcohol & Wine Demand by Market
Retails
Retail Market Outlook
Alcohol & Wine Demand in Retail Markets
Restaurants
Retardant Market Outlook
Alcohol & Wine Demand in Restaurants

VI. MARKETING STRATEGIES

Distribution System in China
China's Distribution System
Alcohol & Wine Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels
Exporting to China
Export Market Overview
Chinese Trading Practice
Trading Companies
Import Restrictions in China
Technology Licensing
Technology Licensing Overview
Intellectual Property Protection
Joint Venture
Joint Venture Overview
Advantages and Disadvantages
Wholly Owned Enterprises
Foreign Wholly Owned Enterprises Overview
Advantages and Disadvantages
Other Market Entry Channels
Setting up Sales Offices
Selling to China through Attending Trade Fairs
Contacting Chinese Companies
Advertising
Market Entry Strategies
Understanding Differences
Business Practice Differences
Knowledge of Regulations and Restrictions
Dealing with Governments

VII. ALCOHOL & WINE PRODUCER DIRECTORY

Alcohol & Wine Producer Profiles
Distributors
Major Supermarkets
Trading Companies
Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

Economic Outlook Summary
Alcohol & Wine Supply and Demand Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China
China? Exports to its Leading Trade Partners
Key Commodity Imports into China
China? Imports from Its Leading Trade Partners

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

Major Producer Facility Locations and Output
Market Share of Key Producers
Major Distributors
Major Foreign Investments

IV. ALCOHOL & WINE PRODUCTION AND DEMAND

Alcohol & Wine Production and Demand
Chinese Style Alcohol
Wuliangye
Maotai
Luzhou
Jiannanchun
Quanxing
Gujing Gong
TuoPai
Xinghuacun
Xiangquan
Zhongzi
Others
Chinese Style Red Alcohol & Wine
Zhangyu
Greatwall
Dynasty
Weilong
Others
Foreign Alcohol & Wine and Alcohol
Whisky
Cognec
Gin
Rum
Tequila
Brandy
Others
Alcohol & Wine and Alcohol Imports and Exports

V. ALCOHOL & WINE CONSUMPTION BY MARKET

Total Alcohol & Wine Consumption by Market
Population by Age Group
Consumer Spending Trends
Alcohol & Wine Consumption by Region
Alcohol & Wine Demand by Market
Retail Market Outlook
Alcohol & Wine Demand in Retail Markets
Retardant Market Outlook
Alcohol & Wine Demand in Restaurants

LIST OF CHARTS

Alcohol & Wine Production and Demand Summary
China's GDP and Industrial Output
Population Trends
Industrial Output by Ownership
Foreign Investments and Loans
China? Imports and Exports
Key Commodity Exports from China
Key Commodity Imports into China
Alcohol & Wine Output in China
Alcohol & Wine Production and Demand
Alcohol & Wine Exports and Imports
Alcohol & Wine Demand by Market

China has experienced over two decades of high economic growth, which has been stimulated by the consecutive increases of industrial output, consumer consumption and capital investment. China’s GDP has been growing at 11% per annum. National industrial output has been advancing at 10.3% annually and will continue to sustain a strong growth into the next decade. The fast-growing middle class is creating an enormous consumer society. As the fastest-growing economy in the world, the emerging market has attracted the attention of investors and corporations around the world for the last two decades.

To deepen the reform of state-owned enterprises is a long-term task and needs great efforts. The reform of state-owned economy has witnessed rapid changes in both economic and social aspects. The introduction of foreign advanced technology and capitals will continue to be favoured by the Chinese government and business community. New ways will be adopted to utilize foreign investment, including mergers, acquisition, and investment funds and securities investment. China will continue to improve its investment environment in the areas of legal system, intellectual property protection, foreign trade and investment regulation, infrastructure and financial system. China is the second largest foreign investment recipient after the United States in the world today. Given its vast market, the country provides tremendous opportunities for investment and trade both for the present and future.

Luzhou Laojiao Group Co., Ltd.
Sichuan Jiannanchun Group Co., Ltd.
Sichuan Chengdu Quanxing Wine Plant
Sichuan Tuopai Group Company
Shanxi Xinghuacun Fen Win Group Company
Anhui Gujing Group Co., Ltd.
Jiangsu Fengming Group Company
Anhui Golden Seed Winery Co., Ltd.
Shandong Lanling Co., Ltd.
Hunan Xiangquan Group Company