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Energy Drink Market in Latin America 2014-2018 - Product Image

Energy Drink Market in Latin America 2014-2018

  • Published: March 2014
  • Region: America, Latin America
  • 59 pages
  • TechNavio


  • AJE Group
  • Empresas Polar SA
  • Grupo Petropolis Ltda.
  • Montevideo Refrescos SA
  • Quala S.A.
  • South Beach Beverage Co.
  • MORE

About Energy Drinks

Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation.

The analysts forecast the Energy Drink market in Latin America will grow at a CAGR of 21.24 percent and 19.07 percent on the basis of revenue and volume, respectively, over the period 2013-2018.

Covered in this Report
This report covers the present scenario and the growth prospects of the Energy Drink market in Latin America for the period 2014-2018. To calculate the market size, the report considers the sale and consumption of energy drinks in Latin America.

The report, the Energy Drink Market in Latin America 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Latin American countries of Brazil, Argentina, Mexico, Colombia, Chile, Venezuela, and Peru; it also covers the Energy Drink READ MORE >

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Global Market Size and Forecast
06.2.1 Global Market By Revenue
06.2.2 Global Market By Consumption
07. Latin America: An Overview
07.1.1 Market Size and Forecast by Value
07.1.2 Market Size and Forecast by Consumption
07.2 Five Forces Analysis
08. Market Segmentation by Distribution Channel
09. Market Segmentation by Product Type
10. Geographical Segmentation
10.1 Latin America's Energy Drink Consumption by Country 2013
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.1.1 Key News
18.2 Market Analysis 2013
18.2.1 Brazil
18.3 Overall Market Analysis
18.4 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Grupo Petrópolis Ltda.
19.1.1 Business Overview
19.1.2 Product Segmentation
19.1.3 Key Information
19.1.4 SWOT Analysis
19.2 Monster Beverage Corp.
19.2.1 Business Overview
19.2.2 Business Segmentation
19.2.3 Key Information
19.2.4 SWOT Analysis
19.3 Red Bull GmbH
19.3.1 Business Overview
19.3.2 Key Information
19.3.3 SWOT Analysis
19.4 The Coca-Cola Co.
19.4.1 Business Overview
19.4.2 Business Segmentation
19.4.3 Key Information
19.4.4 SWOT Analysis
20. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Overview of Energy Drink Market in 2013
Exhibit 3: Global Energy Drink Market 2013-2018 (US$ billion)
Exhibit 4: Global Energy Drink Market 2013-2018 (billion liters)
Exhibit 5: Energy Drink Market in Latin America 2013-2018 (US$ billion)
Exhibit 6: Energy Drink Market in Latin America 2013-2018 (million liters)
Exhibit 7: Global Energy Drink Market Vs Energy Drink Market in Latin America 2013-2018 (US$ billion)
Exhibit 8: Growth Rate Comparison of Global Energy Drink Market and the Energy Drink Market in Latin America 2013-2018
Exhibit 9: Market segmentation by Distribution
Exhibit 10: Energy Drink Market by Product Type 2013
Exhibit 11: Latin America's Energy Drink Consumption by Country 2013
Exhibit 12: CAGR and Volume Comparison of the Latin American Countries 2013 (million liters)
Exhibit 13: Company's Ranking in The Brazilian Energy Drink Market
Exhibit 14: Product Segmentation of Grupo Petrópolis Ltda.
Exhibit 15: Business Segmentation of Monster Beverage Corp.
Exhibit 16: Business Segmentation of The Coca-Cola Co.

Commenting on the report, an analyst from the team said: “The Energy Drink market in Latin America is witnessing an increase in the launch of energy drinks with natural ingredients. For instance, Scheckter's OrganicEnergy is a 100 percent organic energy drink. It contains organic Brazilian guarana, organic raw Brazilian coffee seed, ginkgo biloba, organic pomegranate juice, organic ginseng, organic elderberry, organic lemon juice, organic raw Fairtrade sugar, and natural spring water. Several vendors in the market are innovating with unique ingredients and introducing numerous assortments of natural energy drinks. Therefore, the increase in the launch of innovative energy drinks is a major trend that is expected to lead to the growth of the Energy Drink market in Latin America during the forecast period.”

According to the report, one of the major drivers in this market is the increased brand awareness among consumers. To increase brand visibility, vendors are focusing on the launch of innovative marketing campaigns.
Further, the report states that one of the major challenges for the vendors in this market is the stringent government regulations governing energy drinks. In recent years, several brands of energy drinks were banned because of their harmful effects.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

- Grupo Petropolis Ltda.
- Monster Beverage Corp.
- Red Bull GmbH
- The Coco-Cola Co.
- AJE Group
- Corporacion Lindley
- Empresas Polar SA
- Go GungHo Inc.
- Montevideo Refrescos SA
- Postobon S.A.
- Quala S.A.
- shot and go energy drink GmbH
- South Beach Beverage Co.
- SPEED Energy Drink LLC

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