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Digital Video Monetization 2012 – 2015: Advertising, Download and Subscription Revenues Product Image

Digital Video Monetization 2012 – 2015: Advertising, Download and Subscription Revenues

  • ID: 2418336
  • February 2013
  • Region: Global
  • 197 Pages
  • AccuStream iMedia Research

FEATURED COMPANIES

  • Amazon Instant Video
  • CinemaNow
  • Hulu Plus
  • iTunes Video
  • Netflix
  • Sony Video Unlimited
  • MORE

Digital video advertisers and virtual storefront merchandizers presided over a collective marketplace worth $12.55 billion in 2012, bookending a nine-year CAGR run of 56.6%, quantified by this multi-disciplinary sector analytics report. This due-diligence level research report delivers an extensive, data-rich, service and publisher-driven portrait of the market's emergence through 2012, with detailed annual analysis of an eight-year transformation from what was a $347 million media business blip in 2004 to the essential exploitation window of today.

This report's contents include digital video media spend analyses by format and environment (pre/mid/post roll, in-page, online, VOD, social, mobile, professional and UGC), and by brand, site, technology platform and ad network. In-stream insertion frequencies, total inventory, CPMs and sellout rates by site, network and aggregator are integral components supporting this segment's valuation models and forecasts. When paired with virtual storefront video receipts, amplified by the number of downloads, subscribers, billing models, pricing and transactions by type or service category (i.e. movies, television, sports and entertainment), READ MORE >

FEATURED COMPANIES

  • Amazon Instant Video
  • CinemaNow
  • Hulu Plus
  • iTunes Video
  • Netflix
  • Sony Video Unlimited
  • MORE

EXECUTIVE SUMMARY

Digital Video Advertisers and Virtual Merchandizers 2012: Churning Out a Nine-Year CAGR of 56.6%

- Digital Video Monetization: Presiding Over a $12.5 Billion Advertiser and Virtual Storefront Market in 2012

- Digital Video Total Market Monetization: 2004 – 2015

- The Total Digital Video Monetization Market has Grown at a Nine-Year CAGR of 56.6%

- Nine-Year CAGR Analysis: Digital Video Market Segments 2004 – 2012

- Digital Video Market Monetization: Share Analysis 2004- 2015

SECTION ONE

Digital Video Advertisers and Virtual Merchandizers 2012: Combined Markets
Churning Out a Nine-Year CAGR of 56.6%

- Digital Video Monetization: Presiding Over a $12.5 Billion Advertiser and Virtual Storefront Market in 2012

- Digital Video Market Monetization: 2004 – 2015

Digital Video Advertising and Virtual Storefront Markets Forecast to Grow by 35.2% in 2013

- In-Stream and Digital Video Media Spend: 2004 - 2015

- Digital Video Subscription and Download Revenue: 2004 - 2015

- Digital Video Advertising Captured a 61% Share of the Total Market in 2012

- Digital Video Market Monetization: Advertising and Subscription Revenue 2004 - 2015

- The Total Digital Video Monetization Market has Grown at a Nine-Year CAGR of 56.6%CAGR Trending Data Indicates Digital Video Advertising Will Continue to Lead in Monetization Share

- Digital Video Market Monetization Share: 2004 - 2015

SECTION TWO

Digital Video Subscription, Streaming, Download Storefronts and Services Frame a $4.9 Billion market in 2
Digital Video Subscription and Download Revenue by Content Vertical: 2004 - 2012

- Digital Movies and Television: a Prominent Presence in 2012 with More Monetization Growth Ahead

- Digital Video Subscription and Download Monetization Market Forecast at 33.8% Growth in 2013

- Digital Video Subscription and Download Revenue by Content Vertical: 2004 - 2015

- Digital Video Subscription and Download Revenue Share by Content Vertical: 2004-2015

- Digital Video Sports Subscriptions Totaled $175.1 Million in 2012

- Sports Digital Video Subscription Revenue: 2004 - 2012

- Digital Movie and Television Paid Receipts Total $4.7 Billion in 2012

- Movie/Television Subscription and Download Market Revenue: 2004 - 2012

- Real Networks' Subscription Service Earned $33.56 Million in 2012

- Video Entertainment Subscription and Download Market Revenue: 2004 - 2012

- Video News Subscription Offerings Exited the Market in 2008

- Video News Subscription Services Market Revenue: 2004 - 2007

- Subscription Video Sports and Entertainment Services Dominated the Market in 2004

- Video Subscription Streaming Download Movie Services: 2004 by Merchant and Store

- Video Streaming and Subscription Revenue: 2004

- Subscription Video Sports and Entertainment Services Paced the Market Again in 2005

- Video Subscription, Streaming and Download Merchants and Services

- Digital Movies and Television Services Harvest a 36% Share of the Market in 2006

- Video Streaming and Subscription Media and Download 2006

Digital Movie and Television Services Continue to Expand and Capture Revenue Share in 2007

- Video Subscription, Streaming Media and Download Services 2007

- The Subscription and Download Video Market Worth $567 Million in 2008

- The Paid Digital Video Monetization Market Doubles in 2009 to $1.28 Billion

- Video Subscription, Streaming Media Sites and Download Services 2009

- Digital Video Movie and Television Receipts Total $2 Billion in 2010

- Video Subscription, Streaming Media Sites and Download Services 2010

Digital Movie and Television Subscription and Download Revenues Surpass $3.3 Billion in 2011

- Video Subscription, Streaming Media Sites and Download Services 2011

- Digital Movies and Television Paid Receipts Breeze Past $4.7 Billion in 2012

- Video Subscription, Streaming Media Sites and Download Services 2012

SECTION THREE

- In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012

- Pre/Mid/Post-Roll Advertising Insertion Frequency Uptick Powers Inventory Increase

- Expanding Digital Video Device Content Access Points Are Monetization Doorways
- Against Which Increase the Scale of Media Buys; Multi-Avail Ad Pods Map With Broadcast TV

In-Stream and Digital Video Media Spend: 2003 - 2015

- In-Stream and Digital Video Media Spend by Platform and Format: 2003 - 2015

Twin Pillars of Digital Video Monetization: In-Page and In-Stream Video Media Spend Support 86.7% of the 2012 Total Market

- In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015

Mobile Video Advertising: Platform R & D Investment Provide the Tech Foundation for Sustained Media Spend Growth

- In-Stream and Digital Video Inventory and Media Spend Analysis Summaries by Segment and Format

- In-Page Video Impressions and Media Spend: 2003 - 2015

- In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding

- Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 – 2015

- Video Ad Networks Capture 21.4% of Total In-Stream Media Spend in 2012

- Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015

- YouTube In-Stream Monetization Strategy Aimed at Enthusiast, Niche Demographic Segments

YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher
In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory

- YouTube Video Advertising Inventory Analysis 2012: Partner Channels

- 2009/2010 In-Stream Inventory Spikes Directly Tied to YouTube Monetization Efforts

- In-Page and In-Stream Video Inventory Growth: 2003 - 2015

- YouTube Video Category Analysis and Pre Roll Video Inventory Allocation: 2010

- In-Stream Media Spend Continues to Increase Share

- In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015

- Mobile Video Media Spend Jumps by 235.8% in 2012

- Mobile Video Media Spend: 2009 - 2015

- Overlay Media Spend Clicks to $228 Million in 2012

- Video Overlay Impressions and Media Spend: 2008 - 2015

- Social Video Media Spend Increases 112.1% in 2012

- Social Video Media Spend: 2008 - 2015

- OTT/VOD Media Spend Up by 160% in 2012

- VOD Advertising/Over-The-Top Media Spend: 2008 - 2015

- In-Stream Video: Pre, Mid, Post-Roll and In-Screen Overlay Analysis

- Pre/Mid/Post-Roll Inventory and Media Spend: Consistent Double-Digit Growth 2003–2012

Mid-Roll Inventory Increased Significantly in 2012: In-Stream and Digital Video Media Spend Up by 63%

- Pre/Mid/Post-Roll Inventory and Media Spend: 2003 - 2015

- Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015

- The In-Stream Media Market has Been Characterized by Double-Digit Inventory and Media Spend Growth Over the Period 2003 – 2012

- Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison

- In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012

Inventory Pricing Models/CPMs by Format/Execution: 2007- 2012 Summary
Average Annual Comparison
Video Ad Insertion Frequency Increases Considerably in 2012

- Pre/Mid/Post-Roll Inventory Insertion Ratios

- Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012

- Pre/Mid/Post-Roll Inventory Insertion Ratios

- The Evolution and Maturation of YouTube In-Stream Advertising: 2009 – 2012

- YouTube Video Advertising Inventory Analysis 2012

- YouTube In-Stream Media Spend at $302 Million in 2012

- YouTube Video Advertising Inventory Analysis 2012

In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length Analysis 2012: a Complete Market Analysis by Site

In-Stream Video Advertising Inventory, Sales, CPM and Media Spend Analysis:
2012 (Full-Year Estimates)

- Video Advertising Networks Generate 21.4% of In-Stream Spend in 2012

- Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks

- Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015

- Overlay Impressions Double in 2012

- Video Overlay Impressions and Media Spend: 2008 - 2015

- Overlay Media Spend Captures 3% of the In-Stream and Digital Video Advertising Market in 2012

- In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015

In-Page/In-Banner Video Inventory and Media Spend Analytics: Inventory and Media Spend Growth Align

- Impressions Rise by 35.4%; Media Spend Tracks in at 36.8% in 2012

- In-Page Video Impressions and Media Spend: 2003 - 2015

- In-Page and In-Stream Video Inventory Growth: 2003 - 2015

Pre/Mid/Post-Roll Inventory Expansion Closing the Media Spend Gap with In-Page Video

- In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015

- Emerging Platforms: Mobile, Social, OTT/VOD Video Inventory and Media Spend Analytics

Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital
Video Media Spend in 2012

- In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015

- Mobile Video Media Spend Jumps 235% in 2012

- Mobile Video Media Spend: 2009 - 2015

- Filled Mobile Video Impressions Rose by 215% in 2012

- Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009 - 2012

- YouTube Deploys Trueview Technology Against Mobile Video Viewing

High Production Value In-Stream Video Advertising Well Integrated Into the
YouTube App Suggests Lower Skip Rates

- YouTube Mobile Inventory and Media Spend by Content Channel: 2012

- Mobile Video Advertising Captures 4.6% of In-Stream/In-Page Media Spend in 2012

- In-Page, In-Stream and Mobile Video Media Spend Totals: 2003 - 2015

- PC and Mobile Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison

Social/Click-To-View/Viral Video Advertising: Media Spend Doubles in 2012

- Social Video Media Spend: 2008 - 2015

- Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 OTT/VOD: Limited Inventory, High Demand and Rich CPMs

- VOD Advertising/Over-The-Top Media Spend: 2008 - 2015

- Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012

FEATURED COMPANIES

  • Amazon Instant Video
  • CinemaNow
  • Hulu Plus
  • iTunes Video
  • Netflix
  • Sony Video Unlimited
  • MORE

Accustream Research: Digital Video Monetization Marketplace Spools out $12.5 Billion In ‘12 Revenue

Digital video advertisers and virtual storefront merchandizers presided over a collective marketplace worth $12.55 billion in 2012, bookending a nine-year CAGR run of 56.6%, as quantified by a multi-disciplinary sector analytics report produced by AccuStream Research.

The report, Digital Video Monetization 2012 – 2015: Advertising, Download and Subscription Revenues delivers an extensive, data-rich, service and publisher-driven portrait of the market's emergence through 2012, with detailed annual analysis of an eight-year transformation from what was a $347 million media business blip in 2004 to the essential exploitation window of today.

This report's contents include digital video media spend analyses by format and environment (pre/mid/post roll, in-page, online, VOD, social, mobile, professional and UGC), and by brand, site, technology platform and ad network.
In-stream insertion frequencies, total inventory, CPMs and sellout rates by site, network and aggregator are integral components supporting this segment's valuation models and forecasts.

When paired with virtual storefront video receipts, amplified by the number of downloads, subscribers, billing models, pricing and transactions by type or service category (i.e. movies, television, sports and entertainment), this report is a comprehensive market view, peering into brands, solutions, platforms and revenues generated across this vital, monetizing ecosystem.

The market is forecast to grow by 35.2% in 2013 and by double-digits through 2015, with video advertising projected to maintain a 60+% share of total ecosystem's total value. The video advertising segment has led overall market's expansion since 2005.
Movie/television subscription streaming services (i.e. Netflix and Hulu Plus), download and digital PPV storefronts (represented by Amazon Instant Video, iTunes Video, CinemaNow, Xbox Live, Sony Video Unlimited and Wal-Mart, among others), produced a nine-year CAGR of 106.5%, compared to a total paid segment revenues that increased at a CAGR of 50.1%.

However, the ecosystem's video advertising engine grew at a 62% CAGR comparable over the same timeframe. The entire digital video advertising and paid video content services marketplace is on track to double in size and revenue by year-end 2015, when compared to return realized in 2012.

- Netflix
- Hulu Plus
- Amazon Instant Video
- iTunes Video
- CinemaNow
- Xbox Live
- Sony Video Unlimited
- Wal-Mart

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