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South Africa Telecom Market Forecast - Mobile Apps, Mobile Ads and Cloud Services to Drive Growth Through 2017 Product Image

South Africa Telecom Market Forecast - Mobile Apps, Mobile Ads and Cloud Services to Drive Growth Through 2017

  • ID: 2316080
  • November 2012
  • Region: Africa, South Africa
  • 39 Pages
  • Pyramid Research, Inc

FEATURED COMPANIES

  • Apple
  • CellC
  • Facebook
  • Internet Solutions
  • Microsoft
  • Neotel
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The South African ICT market is dynamic, strategic and growing fast. It is one of the key markets in the Africa & Middle East (AME) region because of its size and wealth and because it is the home of several important regional telecom players. Its low fixed broadband adoption is a major contributor to the dynamism of the mobile data segment, while the increase in bandwidth afforded by new international connections such as WACS (West African Cable System), which came online in May 2012, is enabling lower data pricing and higher bandwidth.

The growth in the adoption of data services, which Pyramid forecasts on a quarterly basis, is supporting the development of a range of other opportunities and it is here that this report will focus, looking specifically at mobile apps, mobile advertising and cloud services. Not only do these emerging segments afford new revenue streams, but they also provide strategic opportunities in terms of competitive positioning and differentiation.
South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting a number of key areas of growth now that traditional voice services revenue is flattening. The READ MORE >

FEATURED COMPANIES

  • Apple
  • CellC
  • Facebook
  • Internet Solutions
  • Microsoft
  • Neotel
  • MORE

Acronyms and abbreviations

Executive summary
Section 1: Introduction and context
1.1 Overview
1.2 South Africa in context
1.2 Voice revenue in decline
1.3 Data growth supports new opportunities
Section 2: Mobile apps
2.1 Overview
2.2 Development of app stores
2.3 In-app payments to drive mobile app revenue
2.4 Vodacom's App Store
2.3 Mobile apps for business
Section 3: Enterprise cloud services
3.1 Overview
3.2 Cloud services growth
3.3 Cloud trends
3.4 Positioning and recent developments of key industry participants
Section 4: Mobile advertising
4.1 Overview
4.2 Mobile advertising growth
Related resources

Table of exhibits
Exhibit ES: South Africa ICT growth overview
Exhibit 1.1: Emerging markets SIM penetration and GDP/capita, 2012
Exhibit 1.2: Emerging markets fixed broadband penetration and GDP/capita, 2012
Exhibit 1.3: Leading operator voice revenue, actual, 2008-2011
Exhibit 1.4: Growth of different ICT segments in South Africa, 2011-2017
Exhibit 2.1: Subscriptions by device type, 2010-2017
Exhibit 2.2: Development of app stores, 2008-2012
Exhibit 2.3: Breakdown of data subscriptions by device, 2011
Exhibit 2.4: Mobile app revenue flows
Exhibit 2.5: Mobile app revenue forecasts by segment, 2010-2017
Exhibit 2.6: Breakdown of Vodacom's app store revenue, 2017
Exhibit 3.1: Total IT service and data center service revenue, 2010-2017
Exhibit 3.2: South Africa cloud services revenue and as a percentage of total IT services, 2010-2017
Exhibit 4.1: Total and digital advertising expenditure, 2010-2017
Exhibit 4.2: Mobile and online advertising revenue growth
Exhibit 4.3: Mobile advertising revenue breakdown, 2012

FEATURED COMPANIES

  • Apple
  • CellC
  • Facebook
  • Internet Solutions
  • Microsoft
  • Neotel
  • MORE

Cloud services, mobile advertising and mobile apps will be some of the highest growth segments in the South African market, contributing half a billion dollars in new revenue from 2012-2017, according to a new report from Pyramid Research.

South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting several key areas of growth now that traditional voice services revenue is flattening. The report focuses on three main areas of growth – mobile apps, enterprise cloud services and mobile advertising – and their influence on the South African market.

“South Africa is a key market in the AME region not only because of its size, level of income and maturity, but also because it is the home for key players in the market, MTN and Vodacom in particular,” says Pyramid Research Analyst at Large, Jan ten Sythoff. It is also the landing place of many submarine data cables connecting Africa internationally, which is lowering the cost of broadband and increasing the bandwidth both locally and across much of the continent. Data is the key driver for telecom operators in South Africa, and it underpins three major areas of growth: mobile apps, cloud services and mobile advertising. Each of these three areas is relatively small, but demonstrate attractive growth rates; furthermore, often times operators see these areas as strategic, having additional benefits such as as enhancing the brand and supporting growth in other areas and improving their competitive positioning, he notes.

- Apple
- Business Connexion
- CellC
- Dimension Data
- Facebook
- Google
- Internet Solutions
- Mendix
- Microsoft
- MTN
- Neotel
- Nokia
- RIM
- Teraco
- Vodacom
- Vodafone

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