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Phablets and Superphones Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018 Product Image

Phablets and Superphones Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018

  • Published: April 2013
  • Region: Global
  • 81 Pages
  • Transparency Market Research

FEATURED COMPANIES

  • ASUS
  • Dell
  • HTC Corporation
  • Huawei
  • LG Display
  • Micromax
  • MORE

At the outset, smartphones were equipped with a small screen size, ranging between 2.8 inches and 3.5 inches. This made it difficult to perform various functions such as navigating documents, surfing the Internet, watching videos, and gaming among others. Superphones are smartphones with the screen size ranging between 4 inches and 5 inches, and are large enough to serve the aforementioned purposes. After the introduction of tablet PCs in the market, these devices became rapidly popular due to their ease of usage, and processing capability comparative that of a personal computer. However, due to the relatively larger size of these gadgets, they offered low mobility. Phablets are devices with screen size ranging between that of a tablet PC and a smartphone, and have powerful processors. They can function as both a smartphone as well as a tablet PC.

The demand for phablets and superphones has been increasing globally due to the growing adoption of these devices on account of their dual functionality (as a tablet and as a smartphone). Android operating system dominates both the phablets and superphones market globally, contributing to 82% and 87% market share in volume sales respectively. READ MORE >

Chapter 1 Preface
1.1 Research scope and description
1.2 Research methodology

Chapter 2 Executive Summary

Chapter 3 Market Analysis
3.1 Market definition
3.1.1 Phablets
3.1.2 Superphones
3.1.3 Need for phablets and superphones
3.2 Phablets v/s Tablets
3.3 Smartphones v/s Superphones
3.4 Future of phablets and superphones, 2012 – 2018
3.5 Overall market size, 2012
3.6 Market trends
3.6.1 Consumer shift towards cell phones with larger display size
3.6.2 Developments in display technology
3.7 Factor analysis
3.7.1 Drivers
3.7.1.1 Rapid technological advancement resulting in faster price degradation
3.7.1.2 Phablets operate as a phone as well as a tablet
3.7.1.3 Desirability of larger displays
3.7.2 Restraints
3.7.2.1 High price due to the use of AMOLED displays
3.7.2.2 Complex operability
3.7.3 Opportunities
3.7.3.1 Technological innovation resulting in price reduction
3.7.3.2 Introduction of a wide range of product lines
3.8 Value chain analysis
3.9 Porter’s Five Force analysis for phablets and superphones market
3.9.1 Bargaining power of supplier – Medium to Low
3.9.2 Bargaining power of buyer – Moderate to High
3.9.3 Rivalry among existing competitors – Low to Medium
3.9.4 Threat of new entrants – low to medium
3.9.5 Threat of substitute products or services – Medium to High

Chapter 4 Phablets and Superphones Market Analysis, by Product Type 2012 - 2018
4.1 Phablets
4.1.1 Android
4.1.2 Windows
4.1.3 BlackBerry
4.2 Superphones
4.2.1 Android
4.2.2 Windows
4.2.3 BlackBerry

Chapter 5 Phablets and Superphones Market Analysis, by Geography
5.1 Introduction
5.2 Global phablets and superphones market volume share, 2012 and 2018 (%)
5.3 North America phablets and superphones market
5.3.1 Market trends
5.3.2 Drivers
5.3.3 Challenges and opportunities
5.3.4 Market size and forecast, 2012 – 2018
5.4 Europe phablets and superphones market
5.4.1 Market trends
5.4.2 Drivers
5.4.3 Challenges and opportunities
5.4.4 Market size and forecast, 2012 – 2018
5.5 Asia Pacific phablets and superphones market
5.5.1 Market trends
5.5.2 Drivers
5.5.3 Challenges and opportunities
5.5.4 Market size and forecast, 2012 – 2018
5.6 RoW (Rest of the World) phablets and superphones market
5.6.1 Drivers
5.6.2 Challenges and opportunities
5.6.3 Market size and forecast, 2012 – 2018

Chapter 6 Competitive Landscape
6.1 Summary
6.2 Market shares by key players, 2012 (%)
6.3 Competitive strategy by key players, 2012

Chapter 7 Company Profile
7.1 Samsung Electronics
7.1.1 Company overview
7.1.2 Financial overview
7.1.3 Business strategies
7.1.4 Recent developments
7.2 HTC Corporation
7.2.1 Company overview
7.2.2 Financial overview
7.2.3 Business strategies
7.2.4 Recent developments
7.3 LG Display
7.3.1 Company overview
7.3.2 Business strategy
7.3.3 Recent development
7.4 Sony Corporation
7.4.1 Company overview
7.4.2 Business strategies
7.4.3 Recent developments
7.5 Micromax
7.5.1 Company overview
7.5.2 Financial overview
7.5.3 Business strategies
7.5.4 Recent developments
7.6 Dell
7.6.1 Company overview
7.6.2 Financial overview
7.6.3 Business strategies
7.6.4 Recent developments
7.7 Motorola
7.7.1 Company overview
7.7.2 Business strategy
7.7.3 Recent developments
7.8 ASUS
7.8.1 Company overview
7.8.2 Business strategy
7.8.3 Recent development
7.9 ZTE
7.9.1 Company overview
7.9.2 Financial overview
7.9.3 Business strategy
7.9.4 Recent developments
7.10 Huawei
7.10.1 Company overview
7.10.2 Financial overview

List of Figures

FIG. 1 Global phablets and superphones market, 2012 & 2018 (%)
FIG. 2 Global phablets and superphones market size and forecast, 2011 – 2018 (million units)
FIG. 3 Value chain analysis for phablets and superphones market
FIG. 4 Porter’s analysis for phablets and superphones market
FIG. 5 Global phablets market volume and forecast, 2011 – 2018 (million units)
FIG. 6 Global phablets market size and forecast, 2011 – 2018 (USD billion)
FIG. 7 Global Android phablets market volume and forecast, 2011 – 2018 (million units)
FIG. 8 Global Android phablets market size and forecast, 2011 – 2018 (USD billion)
FIG. 9 Global Windows phablets market volume and forecast, 2011 – 2018 (million units)
FIG. 10 Global Windows phablets market size and forecast, 2011 – 2018 (USD billion)
FIG. 11 Global superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 12 Global superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 13 Global Android superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 14 Global Android superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 15 Global Windows superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 16 Global Windows superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 17 Global BlackBerry superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 18 Global BlackBerry superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 19 Global phablets and superphones market volume share, 2012 and 2018 (%)
FIG. 20 North America phablets and superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 21 North America phablets and superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 22 Europe phablets and superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 23 Europe phablets and superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 24 Asia Pacific phablets and superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 25 Asia Pacific phablets and superphones market size and forecast, 2011 – 2018 (USD billion)
FIG. 26 RoW phablets and superphones market volume and forecast, 2011 – 2018 (million units)
FIG. 27 RoW phablets and superphones market size and forecast, 2011 – 2018 (million units)
FIG. 28 Market shares of Phablet and Superphone manufacturers, 2012 (%)
FIG. 29 Samsung Electronics financial performance, 2009 – 2011 (USD million)
FIG. 30 Dell Inc financial performance, 2008 - 2012 (USD million)
FIG. 31 Huawei Technologies financial performance, 2008 - 2011 (USD million)

List of Tables

TABLE 1 Global phablets and superphones market snapshot

Phablets are smartphones with powerful processors of 1 GHz and above and screen size ranging between five inches and seven inches. They combine the features of smartphones and tablet PCs, and are the best choice for consumers who cannot afford both these devices at the same time. Smaller size of phablets as compared to tablet PCs makes it easier for users to carry them wherever they go. A phablet has all the features of a tablet PC such as touchscreen, mobile operating system, customized apps, integrated camera, and virtual keyboard among others. Superphones feature powerful processor of 1 GHz and above and have screen size ranging between four inches and five inches. Phablets and superphones are becoming rapidly popular due to their larger screen size and improved display quality. The global market for phablets and superphones, in terms of volume sales, is expected to grow at a compounded annual growth rate of 25.8% from 2012 to 2018.

The trends in the mobile industry are changing continuously. Starting from the brick-sized cell phones in the late eighties, the design of mobile phones has changed significantly with increasing features being incorporated in a single device. Today’s cell phones are far more than just a communication device. Features such as 3G connectivity, social media, games, music, graphics, and other applications have made mobile phones more popular among the youth. Continuous technological developments in cell phones in terms of processor speed, high resolution displays, and larger batteries have been driving the market. Smartphone is the term used for a mobile phone that uses an operating system with advanced connectivity and capability better than a feature phone. The operating systems used by smartphones include Symbian, Android, iOS, BlackBerry, Bada, Microsoft Windows, webOS, and embedded Linux among others. These platforms can be installed on different mobile phones and a device can receive multiple software updates over its lifetime.

Smartphones have screen sizes ranging between 2.8 inches to 3.5 inches. It is fairly difficult to navigate documents, web pages, etc. on such a small screen using touch interface. Increase in web browsing due to 3G and 4G networks and growing media consumption makes larger displays more desirable. Tablets have displays sizes ranging anywhere between seven inches and ten inches. However, it is not feasible to carry a mobile phone as well as tablet. This gave rise to the invention of phablets and superphones.

Android operating system currently dominates the global phablets and superphones market contributing to a share of around 82% and 87% respectively. North America was the largest market for phablets and superphones, in terms of volume sales.

Asia Pacific is the fastest growing market, expected to surpass North America by 2015, in terms of volume sales. Samsung is the leader in global phablets and superphones manufacturing with Samsung Galaxy S series superphones and Galaxy Note and Note II phablets dominating the global market. Apart from Samsung, LG, HTC, and ZTE are the popular manufacturers for phablets and superphones.

- ASUS
- Dell
- HTC Corporation
- Huawei
- LG Display
- Micromax
- Motorola
- Samsung Electronics
- Sony Corporation
- ZTE

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