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Affluent Consumer Tracking Study

  • ID: 2760117
  • May 2015
  • Region: North America, United States
  • Unity Marketing

A quarterly report about what products and brands luxury consumers are buying and how much they spend on luxuries

In today's hyper-competitive environment, market research is not an option; it is a necessity. Luxury marketers that want to win must stay vigilant in tracking the shifts, turns, and changing preferences in their affluent consumer market. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge. Unity Marketing's Affluent Consumer Tracking Study (previously call the Luxury Consumer Tracking Service) is designed for marketers who need to understand the mindset, purchase behavior and psychology of the affluent consumer segment.

Launched in January 2004, and every three months thereafter, Measure the pulse of the affluent consumers in a longitudinal survey of 1,250+ affluent consumer households. Each quarter ACTS reports what luxuries they bought during the past quarter, how much they spent, where they bought, the luxury brands they became aware of and used, and how they felt about their current and prospective financial status.

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