- Language: English
- Published: October 2012
- Region: Global
Global Marketing Automation Market 2011-2015
- Published: October 2012
- Region: Global
- 43 pages
TechNavio's analysts forecast the Global Marketing Automation market to grow at a CAGR of 8.16 percent over the period 2011-2015. One of the key factors contributing to this market growth is the need to enhance marketing communication. The Global Marketing Automation market has also been witnessing the emergence of SaaS-based marketing automation. However, the increasing complexity in the effective adoption of the software could pose a challenge to the growth of this market.
TechNavio's report, the Global Marketing Automation Market 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Marketing Automation market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this market space include IBM Corp., Oracle Corp., SAP AG, and SAS Institute Inc.
Other vendors mentioned in the report: Eloqua Inc., Marketo Inc., Teradata Corp., Neolane Inc., Microsoft Corp., ExactTarget Inc., and Responsys Inc.
Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?
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01. Executive Summary
03. Market Coverage
04. Market Landscape
04.1 Market Size and Forecast
04.2 Market Segmentation
04.3 Global SaaS-based Marketing Automation Market Size and Forecast
04.4 Five Forces Analysis
05. Geographical Segmentation
06. Key Leading Countries
07. Vendor Landscape
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Key Vendor Analysis
14.1 IBM Corp.
14.2 SAP AG
14.3 SAS Institute Inc.
14.4 Oracle Corp.
15. Other Reports in this Series
List of Exhibits:
Exhibit 1: Global Marketing Automation Market 2011-2015 (US$ billion)
Exhibit 2: Global Marketing Automation Market by Segmentation based on the Deployment Model 2011
Exhibit 3: Global Marketing Automation Market by Segmentation based on the Deployment Model 2011-2015
Exhibit 4: Global SaaS-based Marketing Automation Market 2011-2015 (US$ million)
Exhibit 5: Global Marketing Automation Market by Geographical Segmentation 2011
Exhibit 6: List of Major SaaS-based Marketing Automation Software Vendors
TechNavio Announces the Publication of its Research report - Global Marketing Automation Market 2011-2015
TechNavio today launched its report Global Marketing Automation Market 2011-2015 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers' understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''With the advent of cloud computing technology that offers huge space for data storage, access flexibility and scalability, software as a service (SaaS)-based marketing automation software is increasingly being developed. The SaaS model for marketing automation offers a pay-per-use model, which provides cost-effective accessibility and a paradigm where marketing automation software can be accessed at any time and in any place by multiple users. Furthermore, it enables organizations to scale their marketing automation modules much more easily. Hence, the Global Marketing Automation market is witnessing a trend where many vendors in the market have begun to offer their marketing automation software through the SaaS model to expand their services and enter new markets.''
According to the report, one of the major drivers is the need to enhance marketing communication. The effective deployment of marketing automation software enables extended customer visualization, leading to assured, automatic, auditable, consistent and high-quality communication associated with marketing processes.
Further, the report discusses that the increasing complexity in the effective adoption of the software is one of the major challenges confronting the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.