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App Analytics is a subset of Data Analytics that focuses on the analysis of mobile applications. It is used to measure user engagement, track user behavior, and identify areas of improvement. App Analytics can be used to measure the success of an app, such as the number of downloads, user retention, and user engagement. It can also be used to identify areas of improvement, such as user experience, user interface, and feature usage. App Analytics can also be used to identify trends in user behavior, such as the most popular features, the most used devices, and the most active users.
Some companies in the App Analytics market include Google Analytics, Mixpanel, Flurry, App Annie, and Localytics. Show Less Read more
