Media monitoring is an important tool used by public relations professionals to track and analyze the coverage of their clients in the media. It involves collecting, analyzing, and reporting on media content, such as news articles, blog posts, and social media posts. This helps PR professionals to understand how their clients are being portrayed in the media, and to identify opportunities for further engagement. Media monitoring also helps PR professionals to identify potential crises and to respond quickly and effectively. Media monitoring services are provided by a variety of companies, including Meltwater, Cision, Mention, Brandwatch, Talkwalker, and Brand24. These companies offer a range of services, from basic media monitoring to more advanced analytics and reporting. They also provide tools to help PR professionals track and analyze their clients’ media coverage. Show Less Read more
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