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The Point of Purchase Display (POP) market is a subset of the retail industry that focuses on the design and production of displays used to promote products at the point of sale. These displays are typically used in retail stores, supermarkets, and other retail outlets to attract customers and increase sales. POP displays are typically designed to be eye-catching and to draw attention to the product being promoted. They can range from simple shelf-talkers to elaborate floor displays.
POP displays are typically designed and produced by specialized companies that specialize in the design and production of retail displays. These companies typically provide a range of services, including design, production, installation, and maintenance.
Some companies in the POP display market include Visual Marking Systems, Inc., Displays2Go, and Display Warehouse. Show Less Read more