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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Outdoor and Billboard Advertising Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Outdoor and Billboard Advertising Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541850 Vital industry-specific data including metrics, benchmarks,...

August 2014
FROM

Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising Agencies and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541810 Vital industry-specific data including metrics,...

August 2014
FROM

Marketing Consulting Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Marketing Consulting Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541613 Vital industry-specific data including metrics, benchmarks,...

August 2014
FROM

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019

Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as...

August 2014
FROM
Australia - Digital Economy - Advertising, Statistics and Revenues Australia - Digital Economy - Advertising, Statistics and Revenues - Product Thumbnail Image

Australia - Digital Economy - Advertising, Statistics and Revenues

An increase in advertising spending on the mobile sector in 2013 has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers....

August 2014
FROM
Market and State of World Online Advertising Market and State of World Online Advertising - Product Thumbnail Image Special Offer Sale Banner

Market and State of World Online Advertising

Search - Display - Mobile - RTB - Social networking - Video The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization...

August 2014
FROM
State of Online Ad Worldwide State of Online Ad Worldwide - Product Thumbnail Image Special Offer Sale Banner

State of Online Ad Worldwide

This status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes...

August 2014
FROM
World Online Advertising Markets World Online Advertising Markets - Product Thumbnail Image Special Offer Sale Banner

World Online Advertising Markets

This database includes quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea...

August 2014
FROM
Outdoor Advertising in Europe Outdoor Advertising in Europe - Product Thumbnail Image

Outdoor Advertising in Europe

This 168 page report profiles the outdoor advertising industry in Europe. It covers key areas such as industry size and structure, adspend analysis, key contract wins, deal activity and the competitive...

July 2014
FROM

US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

With food & beverage industry in the US facing intense competition, companies have been looking at opportunities to gain market share through product innovation and quickly reacting to changing consumer...

July 2014
Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market - Product Thumbnail Image

Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market

This strategic insight covers the in-vehicle advertising in the North American automotive infotainment market There is an influx of connected vehicles in the United States The success of mobile advertisements...

July 2014
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India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth

The report titled "India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth" provides a comprehensive analysis of market performance in past and expected trend...

July 2014
FROM

2014 And Beyond: Political Advertising Outlook

As outlined in the previous report four years ago, politics in this country has become an endless campaign, with TV and cable outlets the chief beneficiaries. There are 30,000 elections being held across...

July 2014
Gray Television Inc,(GTN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Gray Television Inc,(GTN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Gray Television Inc,(GTN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Gray Television Inc (GTN), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Time Warner Inc,(TWX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Time Warner Inc,(TWX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Time Warner Inc,(TWX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Time Warner Inc (TWX), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
TPN Holdings PLC,(TPNHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages TPN Holdings PLC,(TPNHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

TPN Holdings PLC,(TPNHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for TPN Holdings PLC (TPNHF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Transcontinental Inc,(TCL.A) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Transcontinental Inc,(TCL.A) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Transcontinental Inc,(TCL.A) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Transcontinental Inc (TCL.A), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Trans-Lux Corporation,(TNLX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Trans-Lux Corporation,(TNLX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Trans-Lux Corporation,(TNLX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Trans-Lux Corporation (TNLX), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Tribune Co,(TRBAB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Tribune Co,(TRBAB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Tribune Co,(TRBAB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Tribune Co (TRBAB), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
UBM plc,(UBMOF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages UBM plc,(UBMOF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

UBM plc,(UBMOF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for UBM plc (UBMOF), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

June 2014
FROM
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