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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
4G Uptake: Marketing Lessons & Best Practice 4G Uptake: Marketing Lessons & Best Practice - Product Thumbnail Image

4G Uptake: Marketing Lessons & Best Practice

Many MNOs have either launched 4G-LTE services or are planning to do so. Some have achieved rapid take up and high market penetration. With a well-targeted tariff structure the best 4G proponents have...

September 2014

Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014 -2019)

Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical...

September 2014
FROM
Content Marketing Essentials: How to Successfully use Storytelling as a Marketing Tool to Maximize Revenue Content Marketing Essentials: How to Successfully use Storytelling as a Marketing Tool to Maximize Revenue - Product Thumbnail Image

Content Marketing Essentials: How to Successfully use Storytelling as a Marketing Tool to Maximize Revenue

This webcast examines the importance of storytelling in content marketing. Take the 60 minutes to view this webcast (on your computer, smart phone, tablet device, or printed out) and learn how narrative...

September 2014
FROM
Global Digital Marketing Market - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity Global Digital Marketing Market - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity - Product Thumbnail Image Special Offer Sale Banner

Global Digital Marketing Market - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Global Digital Marketing current market scenario, structure and practices. In depth market scenario includes: - Market estimate of Global Digital Marketing...

September 2014
Global Digital Media - Advertising and Marketing in the Digital Age Global Digital Media - Advertising and Marketing in the Digital Age - Product Thumbnail Image

Global Digital Media - Advertising and Marketing in the Digital Age

Spending on advertising using digital media channels is continuing to grow in market share despite economic conditions slowing down the growth of overall advertising spending. In 2014 the advertising...

September 2014
FROM
Advertising Agencies in China Advertising Agencies in China - Product Thumbnail Image

Advertising Agencies in China

Advertising Agencies in China Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows,...

September 2014
FROM

The UK Digital Census Supplement - 2014

The UK Digital Census supplement provides the most comprehensive review of agencies supplying digital services in the UK, highlighting the most successful agencies in terms of financial success, client...

September 2014
Marketing Consulting Service Lines World Report Marketing Consulting Service Lines World Report - Product Thumbnail Image

Marketing Consulting Service Lines World Report

MARKETING CONSULTING SERVICE LINES WORLD REPORT The Marketing Consulting Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

December 2014
Marketing Research & Public Opinion Polling Lines World Report Marketing Research & Public Opinion Polling Lines World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling Lines World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING LINES WORLD REPORT The Marketing Research & Public Opinion Polling Lines World Report gives Market Consumption / Products / Services for over 200 countries...

December 2014
Marketing Research & Public Opinion Polling World Report Marketing Research & Public Opinion Polling World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING WORLD REPORT The Marketing Research & Public Opinion Polling World Report gives Market Consumption / Products / Services for over 200 countries by 6 to...

December 2014
Publishers' Advertising Representative Lines World Report Publishers' Advertising Representative Lines World Report - Product Thumbnail Image

Publishers' Advertising Representative Lines World Report

PUBLISHERS' ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Publishers' Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

December 2014
Miscellaneous Services Related to Advertising World Report Miscellaneous Services Related to Advertising World Report - Product Thumbnail Image

Miscellaneous Services Related to Advertising World Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING WORLD REPORT The Miscellaneous Services Related to Advertising World Report gives Market Consumption / Products / Services for over 200 countries by...

December 2014
Promoters of Performing Arts, Sports & Lines World Report Promoters of Performing Arts, Sports & Lines World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Lines World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & LINES WORLD REPORT The Promoters of Performing Arts, Sports & Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

December 2014
Display Advertising Lines World Report Display Advertising Lines World Report - Product Thumbnail Image

Display Advertising Lines World Report

DISPLAY ADVERTISING LINES WORLD REPORT The Display Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

December 2014
Direct Mail Advertising Lines World Report Direct Mail Advertising Lines World Report - Product Thumbnail Image

Direct Mail Advertising Lines World Report

DIRECT MAIL ADVERTISING LINES WORLD REPORT The Direct Mail Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

December 2014
Promoters of Performing Arts, Sports & Events Lines World Report Promoters of Performing Arts, Sports & Events Lines World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Events Lines World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & EVENTS LINES WORLD REPORT The Promoters of Performing Arts, Sports & Events Lines World Report gives Market Consumption / Products / Services for over 200 countries...

December 2014
Radio & Television Advertising Representative Lines World Report Radio & Television Advertising Representative Lines World Report - Product Thumbnail Image

Radio & Television Advertising Representative Lines World Report

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Radio & Television Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries...

December 2014
Display Advertising World Report Display Advertising World Report - Product Thumbnail Image

Display Advertising World Report

DISPLAY ADVERTISING WORLD REPORT The Display Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

December 2014
Promoters of Performing Arts, Sports & Events World Report Promoters of Performing Arts, Sports & Events World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Events World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & EVENTS WORLD REPORT The Promoters of Performing Arts, Sports & Events World Report gives Market Consumption / Products / Services for over 200 countries by...

December 2014
Advertising Agencies World Report Advertising Agencies World Report - Product Thumbnail Image

Advertising Agencies World Report

ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

December 2014
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