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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

October 2014
Advertising Specialties Goods Distributor Lines World Report Advertising Specialties Goods Distributor Lines World Report - Product Thumbnail Image

Advertising Specialties Goods Distributor Lines World Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES WORLD REPORT The Advertising Specialties Goods Distributor Lines World Report gives Market Consumption / Products / Services for over 200 countries...

October 2014
Agents/Managers for Artists, Athletes & Public Figures Lines World Report Agents/Managers for Artists, Athletes & Public Figures Lines World Report - Product Thumbnail Image

Agents/Managers for Artists, Athletes & Public Figures Lines World Report

AGENTS/MANAGERS FOR ARTISTS, ATHLETES & PUBLIC FIGURES LINES WORLD REPORT The Agents/Managers for Artists, Athletes & Public Figures Lines World Report gives Market Consumption / Products / Services...

October 2014
Agents/Managers for Artists, Athletes & Public Figures World Report Agents/Managers for Artists, Athletes & Public Figures World Report - Product Thumbnail Image

Agents/Managers for Artists, Athletes & Public Figures World Report

AGENTS/MANAGERS FOR ARTISTS, ATHLETES & PUBLIC FIGURES WORLD REPORT The Agents/Managers for Artists, Athletes & Public Figures World Report gives Market Consumption / Products / Services for over...

October 2014
Agents / Managers for Artists, Athletes & Others Lines World Report Agents / Managers for Artists, Athletes & Others Lines World Report - Product Thumbnail Image

Agents / Managers for Artists, Athletes & Others Lines World Report

AGENTS / MANAGERS FOR ARTISTS, ATHLETES & OTHERS LINES WORLD REPORT The Agents / Managers for Artists, Athletes & Others Lines World Report gives Market Consumption / Products / Services for over...

October 2014

State of Web-to-Print: 2015

Web-to-print (or print commerce) is transforming the way that marketers are viewing not just their printed documents, but their entire content libraries, including document elements, multichannel formats,...

September 2014
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Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising, Public Relations and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541800 Vital industry-specific data including...

August 2014
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Outdoor and Billboard Advertising Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Outdoor and Billboard Advertising Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541850 Vital industry-specific data including metrics, benchmarks,...

August 2014
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Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising Agencies and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541810 Vital industry-specific data including metrics,...

August 2014
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Marketing Consulting Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Marketing Consulting Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541613 Vital industry-specific data including metrics, benchmarks,...

August 2014
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Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019

Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as...

August 2014
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Australia - Digital Economy - Advertising, Statistics and Revenues Australia - Digital Economy - Advertising, Statistics and Revenues - Product Thumbnail Image

Australia - Digital Economy - Advertising, Statistics and Revenues

An increase in advertising spending on the mobile sector in 2013 has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers....

August 2014
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Market and State of World Online Advertising Market and State of World Online Advertising - Product Thumbnail Image

Market and State of World Online Advertising

Search - Display - Mobile - RTB - Social networking - Video The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization...

August 2014
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World Online Advertising Markets World Online Advertising Markets - Product Thumbnail Image

World Online Advertising Markets

This database includes quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea...

August 2014
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State of Online Ad Worldwide State of Online Ad Worldwide - Product Thumbnail Image

State of Online Ad Worldwide

This status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes...

August 2014
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Outdoor Advertising in Europe Outdoor Advertising in Europe - Product Thumbnail Image

Outdoor Advertising in Europe

This 168 page report profiles the outdoor advertising industry in Europe. It covers key areas such as industry size and structure, adspend analysis, key contract wins, deal activity and the competitive...

July 2014
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US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

With food & beverage industry in the US facing intense competition, companies have been looking at opportunities to gain market share through product innovation and quickly reacting to changing consumer...

July 2014
Global Advertising Agencies Global Advertising Agencies - Product Thumbnail Image

Global Advertising Agencies

Global Advertising Agencies Although revenue has increased, the industry's five-year performance was significantly slowed by the recession and its effects on consumer spending and corporate profit....

July 2014
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Billboards and Outdoor Advertising Services in Australia Billboards and Outdoor Advertising Services in Australia - Product Thumbnail Image

Billboards and Outdoor Advertising Services in Australia

Billboards and Outdoor Advertising Services in Australia Companies in this industry create and design advertising materials for public display, including printed, painted or electronic displays....

July 2014
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Market Research and Statistical Services in Australia Market Research and Statistical Services in Australia - Product Thumbnail Image

Market Research and Statistical Services in Australia

Market Research and Statistical Services in Australia Market researchers and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on...

July 2014
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