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Advertising and Marketing Market Research Reports

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Digital Signage M2M and IoT Applications

Digital signage is today used in numerous market verticals such as retail, healthcare, transportation, office and enterprise, education, foodservice and outdoor signage. At the end of 2014, there were...

Published:  May 2015
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Global RTB Market 2015-2019

About RTB Market Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. This process allows advertisers...

Published:  November 2014
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Global Digital Marketing Software Market 2015-2019

About Digital Marketing Software Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through...

Published:  December 2014
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Global Location-based Search and Advertising Market 2015-2019

About Location-based Search and Advertising Location-based search and advertising deals with the concept of integrating the advertisements with the location based solutions. It is used to stand out...

Published:  December 2014
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Global Interactive Media Marketing Market 2015-2019

About Interactive Media Marketing Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile,...

Published:  November 2014
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Global Mobile Advertising Market 2014-2018

About Mobile Advertising Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through...

Published:  December 2014
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Global Online Ad Spending Market 2015-2019

About Online Ad Spending Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization...

Published:  December 2014
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2015 Craigslist Annual

Craigslist will generate about $381 million in revenue and more than $300 million in profits during 2015, according to a new report. But as the site marks its 20th anniversary, it faces serious new...

Published:  March 2015
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2015 Fraud and Abuse in Classifieds

Fraud cost Internet companies almost 1 percent of their revenue in 2014, a LexisNexis study showed, and it’s likely to get worse as fraud artists learn new ways to rip off companies and consumers. It’s...

Published:  March 2015
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2014 Global Classified Annual

What’s the total value of the global classified advertising market? About 10 years ago, it was estimated at $100 million. Is it more now? Or less? Is it mostly online? Or mostly (still) in print? Which...

Published:  November 2014
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Global Indoor Location-based Search and Advertising Market 2014-2018

About Indoor Location-based Search and Advertising The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role...

Published:  September 2014
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Global Internet Advertising Market 2014-2018

About Internet Advertising Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility,...

Published:  September 2014
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Global Market Expansion Services (MES) Market 2014-2018

About MES MES is a premium sector of the Outsourcing industry, which helps end-users grow in their existing markets and expand to new ones. MES providers combine services offered by market research...

Published:  September 2014
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Global TV Advertising Market 2014-2018

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across...

Published:  October 2014
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Mobile Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display The report provides separate comprehensive analytics...

Published:  April 2014
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The Mobile & Tablet Advertising Market: 2013 - 2020

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  July 2013
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The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  April 2014
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Success Case Study: Brew Dog Beer; From underdog to craft beer top dog

Summary: Both a gap in the market and a government tax incentive in 2002 known as the progressive beer duty have led to the emergence of many craft breweries around the UK. It is important for these...

Published:  July 2016
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Success Case Study: Pringles Tortilla Chips; Leveraging a strong brand with cross-category innovation

Summary: The tortilla chips segment in the UK is relatively small because consumers perceive them to be bland and dull due to a lack of manufacturer innovation and experimentation. British consumers...

Published:  July 2016
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Sales Professionals' Secret Weapon - Closing Deals Quicker Understanding the Client's Finances - Webinar

Taking a crash course in accounting will help any sales professional understand financial rejections better, and help their clients predict ROI. Sales professionals need to have an understanding...

Published:  July 2016
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