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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE

2015 United States: Market Research and Public Opinion Polling-Industry Forecast report

This report provides the most accurate industry forecasts based on proprietary economic models. The forecasts project the number of enterprises, establishments, turnover and employment for 2015 and...

March 2015
FROM
2015 United States: Advertising-Industry Forecast report 2015 United States: Advertising-Industry Forecast report - Product Thumbnail Image

2015 United States: Advertising-Industry Forecast report

This report provides the most accurate industry forecasts based on proprietary economic models. The forecasts project the number of enterprises, establishments, turnover and employment for 2015 and...

March 2015
FROM

2015 Craigslist Annual

Craigslist will generate about $381 million in revenue and more than $300 million in profits during 2015, according to a new report. But as the site marks its 20th anniversary, it faces serious new...

March 2015

Snapchat Discover: Reinventing Broadcast Television and Brand Advertising

Snapchat Discover: Reinventing Broadcast Television and Brand Advertising Snapchat’s Discover service is reinventing scheduled broadcast TV for smartphones. Integrating TV-style brand advertising...

March 2015
FROM
Agents/Managers for Artists, Athletes & Public Figures World Report Agents/Managers for Artists, Athletes & Public Figures World Report - Product Thumbnail Image

Agents/Managers for Artists, Athletes & Public Figures World Report

AGENTS/MANAGERS FOR ARTISTS, ATHLETES & PUBLIC FIGURES WORLD REPORT The Agents/Managers for Artists, Athletes & Public Figures World Report gives Market Consumption / Products / Services for over...

April 2015
Agents / Managers for Artists, Athletes & Others Lines World Report Agents / Managers for Artists, Athletes & Others Lines World Report - Product Thumbnail Image

Agents / Managers for Artists, Athletes & Others Lines World Report

AGENTS / MANAGERS FOR ARTISTS, ATHLETES & OTHERS LINES WORLD REPORT The Agents / Managers for Artists, Athletes & Others Lines World Report gives Market Consumption / Products / Services for over...

April 2015
Advertising Specialties Goods Distributor Lines World Report Advertising Specialties Goods Distributor Lines World Report - Product Thumbnail Image

Advertising Specialties Goods Distributor Lines World Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES WORLD REPORT The Advertising Specialties Goods Distributor Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2015
Promoters of Performing Arts, Sports & Lines World Report Promoters of Performing Arts, Sports & Lines World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Lines World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & LINES WORLD REPORT The Promoters of Performing Arts, Sports & Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

April 2015
Agents/Managers for Artists, Athletes & Public Figures Lines World Report Agents/Managers for Artists, Athletes & Public Figures Lines World Report - Product Thumbnail Image

Agents/Managers for Artists, Athletes & Public Figures Lines World Report

AGENTS/MANAGERS FOR ARTISTS, ATHLETES & PUBLIC FIGURES LINES WORLD REPORT The Agents/Managers for Artists, Athletes & Public Figures Lines World Report gives Market Consumption / Products / Services...

April 2015
Advertising Material Distribution Services World Report Advertising Material Distribution Services World Report - Product Thumbnail Image

Advertising Material Distribution Services World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICES WORLD REPORT The Advertising Material Distribution Services World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit...

April 2015
Miscellaneous Services Related to Advertising World Report Miscellaneous Services Related to Advertising World Report - Product Thumbnail Image

Miscellaneous Services Related to Advertising World Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING WORLD REPORT The Miscellaneous Services Related to Advertising World Report gives Market Consumption / Products / Services for over 200 countries by...

April 2015
Marketing Research & Public Opinion Polling World Report Marketing Research & Public Opinion Polling World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING WORLD REPORT The Marketing Research & Public Opinion Polling World Report gives Market Consumption / Products / Services for over 200 countries by 6 to...

April 2015
Promoters of Performing Arts, Sports & Events Lines World Report Promoters of Performing Arts, Sports & Events Lines World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Events Lines World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & EVENTS LINES WORLD REPORT The Promoters of Performing Arts, Sports & Events Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2015
Display Advertising World Report Display Advertising World Report - Product Thumbnail Image

Display Advertising World Report

DISPLAY ADVERTISING WORLD REPORT The Display Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

April 2015
Advertising & Related Service Lines World Report Advertising & Related Service Lines World Report - Product Thumbnail Image

Advertising & Related Service Lines World Report

ADVERTISING & RELATED SERVICE LINES WORLD REPORT The Advertising & Related Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS...

April 2015
Marketing Research & Public Opinion Polling Lines World Report Marketing Research & Public Opinion Polling Lines World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling Lines World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING LINES WORLD REPORT The Marketing Research & Public Opinion Polling Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2015
Promoters of Performing Arts, Sports & Events World Report Promoters of Performing Arts, Sports & Events World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Events World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & EVENTS WORLD REPORT The Promoters of Performing Arts, Sports & Events World Report gives Market Consumption / Products / Services for over 200 countries by...

April 2015
Advertising Agencies World Report Advertising Agencies World Report - Product Thumbnail Image

Advertising Agencies World Report

ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

April 2015
Publishers' Advertising Representative Lines World Report Publishers' Advertising Representative Lines World Report - Product Thumbnail Image

Publishers' Advertising Representative Lines World Report

PUBLISHERS' ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Publishers' Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

April 2015
Marketing Consulting Service Lines World Report Marketing Consulting Service Lines World Report - Product Thumbnail Image

Marketing Consulting Service Lines World Report

MARKETING CONSULTING SERVICE LINES WORLD REPORT The Marketing Consulting Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

April 2015
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