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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Publishers' Advertising Representative Lines World Report Publishers' Advertising Representative Lines World Report - Product Thumbnail Image

Publishers' Advertising Representative Lines World Report

PUBLISHERS' ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Publishers' Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

April 2015
Marketing Consulting Service Lines World Report Marketing Consulting Service Lines World Report - Product Thumbnail Image

Marketing Consulting Service Lines World Report

MARKETING CONSULTING SERVICE LINES WORLD REPORT The Marketing Consulting Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

April 2015
Display Advertising Lines World Report Display Advertising Lines World Report - Product Thumbnail Image

Display Advertising Lines World Report

DISPLAY ADVERTISING LINES WORLD REPORT The Display Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2015
Direct Mail Advertising Lines World Report Direct Mail Advertising Lines World Report - Product Thumbnail Image

Direct Mail Advertising Lines World Report

DIRECT MAIL ADVERTISING LINES WORLD REPORT The Direct Mail Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

April 2015
Advertising Agency Lines World Report Advertising Agency Lines World Report - Product Thumbnail Image

Advertising Agency Lines World Report

ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2015
Radio & Television Advertising Representative Lines World Report Radio & Television Advertising Representative Lines World Report - Product Thumbnail Image

Radio & Television Advertising Representative Lines World Report

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Radio & Television Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2015
Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2015
World Population: Forecasts from 2000 to 2025 for 71 countries World Population: Forecasts from 2000 to 2025 for 71 countries - Product Thumbnail Image

World Population: Forecasts from 2000 to 2025 for 71 countries

Here you will find two very detailed spreadsheets containing population projections from 2000 to 2025 for 71 individual countries. This product comes as two professionally formatted spreadsheets - one...

March 2015
Advertising in United Kingdom: ISIC 743 Advertising in United Kingdom: ISIC 743 - Product Thumbnail Image

Advertising in United Kingdom: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

February 2015
FROM
Advertising & Marketing Services in the U.S. Advertising & Marketing Services in the U.S. - Product Thumbnail Image

Advertising & Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services....

February 2015

2015 Italy: Market Research and Public Opinion Polling-Industry Forecast report

This report provides the most accurate industry forecasts based on proprietary economic models. The forecasts project the number of enterprises, establishments, turnover and employment for 2015 and...

February 2015
FROM
2015 Italy: Advertising-Industry Forecast report 2015 Italy: Advertising-Industry Forecast report - Product Thumbnail Image

2015 Italy: Advertising-Industry Forecast report

This report provides the most accurate industry forecasts based on proprietary economic models. The forecasts project the number of enterprises, establishments, turnover and employment for 2015 and...

February 2015
FROM

Mobile Advertising Market in India 2015

This latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific...

February 2015
FROM
Graphic Design Services in the U.S. Graphic Design Services in the U.S. - Product Thumbnail Image

Graphic Design Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry plan, design, and manage the production of visual communications involving graphic art and illustrations. No major companies...

February 2015

Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms. Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

February 2015
FROM
Advertising Material Distribution Service Lines Europe Report Advertising Material Distribution Service Lines Europe Report - Product Thumbnail Image

Advertising Material Distribution Service Lines Europe Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES EUROPE REPORT The Advertising Material Distribution Service Lines Europe Report gives Market Consumption / Products / Services for 44 countries by...

April 2015
FROM
Direct Mail Advertising Lines Europe Report Direct Mail Advertising Lines Europe Report - Product Thumbnail Image

Direct Mail Advertising Lines Europe Report

DIRECT MAIL ADVERTISING LINES EUROPE REPORT The Direct Mail Advertising Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by...

April 2015
FROM
Advertising & Related Service Lines Europe Report Advertising & Related Service Lines Europe Report - Product Thumbnail Image

Advertising & Related Service Lines Europe Report

ADVERTISING & RELATED SERVICE LINES EUROPE REPORT The Advertising & Related Service Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product...

April 2015
FROM
Services Related to Advertising Miscellaneous Lines Europe Report Services Related to Advertising Miscellaneous Lines Europe Report - Product Thumbnail Image

Services Related to Advertising Miscellaneous Lines Europe Report

SERVICES RELATED TO ADVERTISING MISCELLANEOUS LINES EUROPE REPORT The Services Related to Advertising Miscellaneous Lines Europe Report gives Market Consumption / Products / Services for 44 countries...

April 2015
FROM
Display Advertising Europe Report Display Advertising Europe Report - Product Thumbnail Image

Display Advertising Europe Report

DISPLAY ADVERTISING EUROPE REPORT The Display Advertising Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From...

April 2015
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