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Advertising and Marketing

(3,041 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Global and Chinese LED Billboard Industry Report 2014

The Global and Chinese LED Billboard Industry Report 2014 is a professional and in-depth study on the current state of the global LED billboard industry with a focus on the Chinese situation. The...

November 2014
FROM

Alliance Data Systems Corporation (USA) - Company Reports

This report presents quick facts about Alliance Data Systems Corporation, which is principally involved in Data-Driven Marketing and Loyalty Solutions Business. Illustrated with 20 tables, the report...

April 2015
FROM

2014-2018 Late Phase Study Trends and Market Outlook

Staying up-to-date with industry practices and usage patterns in this critical stage of clinical development is essential to making informed decisions regarding your own Late Phase research, regardless...

October 2014
FROM

Gray Television, Inc. (USA) - Company Reports

This report presents quick facts about Gray Television, Inc., which is principally involved in Television Broadcasting Business. Illustrated with 18 tables, the report showcases the company's recent...

April 2015
FROM

Netflix, Inc. (USA) - Company Reports

This report presents quick facts about Netflix, Inc., which is principally involved in Internet Television Network Business. Illustrated with 17 tables, the report showcases the company's recent news...

April 2015
FROM

Blinkx Plc (UK) - Company Reports

This report presents quick facts about Blinkx Plc, which is an Internet Media Platform. Illustrated with 15 tables, the report showcases the company's recent news stories and events, key markets and...

April 2015
FROM

Global Outdoor Advertising Market 2014-2018

About Outdoor Advertising Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location....

October 2014
FROM

Global Indoor Location-based Search and Advertising Market 2014-2018

About Indoor Location-based Search and Advertising The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role...

September 2014
FROM

Global Internet Advertising Market 2014-2018

About Internet Advertising Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility,...

September 2014
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Global TV Advertising Market 2014-2018

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across...

October 2014
FROM
Next Generation Sequencing (NGS) Markets 2015 (Systems, Consumables, Services, Acquisitions, Agreements, Competitive Analysis, Platforms, Applications, Brand Ownership and Other Trends) Next Generation Sequencing (NGS) Markets 2015 (Systems, Consumables, Services, Acquisitions, Agreements, Competitive Analysis, Platforms, Applications, Brand Ownership and Other Trends) - Product Thumbnail Image

Next Generation Sequencing (NGS) Markets 2015 (Systems, Consumables, Services, Acquisitions, Agreements, Competitive Analysis, Platforms, Applications, Brand Ownership and Other Trends)

No business planner in biotechnology or diagnostic equipment or services can ignore the trend of sequencing, and particularly next-generation sequencing.   This technology has enabled a wide scope of...

January 2015
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Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition

The report titled “Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition” provides an insight into the global exhibition industry along with the study of regional markets including...

June 2015
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Global Big Data Market: Trends & Opportunities (2014-2019)

The report titled “Global Big Data Market: Trends and Opportunities (2014-2019)”, analyzes the potential opportunities and significant trends in the global Big Data industry. The market size and forecast...

June 2015
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In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches

Brands, marketers, agencies and adtech vendors--collectively the demand side--have all clamored for more premium in-stream ad inventory, and in 2015 the supply side is unlocking some 296 billion avails,...

June 2015
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Wearable Technology in Mobile Advertising

The emerging wearable technology ecosystem will bring mobile advertising personalization to a whole new level as solutions such as Disney’s MyMagic+ wearable are just the tip of the proverbial iceberg....

August 2014

Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) - Worldwide Forecasts and Analysis (2014 - 2019)

'Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) - Worldwide...

April 2014
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Mobile Advertising - Global Strategic Business Report Mobile Advertising - Global Strategic Business Report - Product Thumbnail Image

Mobile Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display The report provides separate comprehensive analytics...

April 2014
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Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018)

'Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide...

October 2013
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Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024

This report reveals the global demand for electronic smart packaging devices is currently at a tipping point and will grow rapidly to over $1.45 billion within 10 years. The electronic packaging (e-packaging)...

March 2014
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Location-based Search and Advertising Market in the US 2014-2018

About Location-based Search and Advertising Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services...

June 2014
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