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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

Marketing plays a very vital role in any organization. It distinguishes one organization from others and helps to establish that organization as a successful brand. Advertising or brand promotion...

Published:  August 2014
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Advanced Analytics Market (Big Data Analytics, Social Analytics, Visual Analytics, Customer Analytics, Risk Analytics, Business Analytics, Statistical Analysis, Predictive Modeling) - Global Advancement, Market Forecast & Analysis 2014 - 2019

Advanced analytics is the analysis of all kind of data using sophisticated quantitative methods such as statistics, predictive, and descriptive data mining, visualization and optimization for forecasting...

Published:  April 2014
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Mobile Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display The report provides separate comprehensive analytics...

Published:  April 2014
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Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024

This report reveals the global demand for electronic smart packaging devices is currently at a tipping point and will grow rapidly to over $1.45 billion within 10 years. The electronic packaging (e-packaging)...

Published:  March 2014
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Global Digital Marketing Software Market 2015-2019

About Digital Marketing Software Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through...

Published:  December 2014
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Global Indoor Location-based Search and Advertising Market 2014-2018

About Indoor Location-based Search and Advertising The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role...

Published:  September 2014
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Global TV Advertising Market 2014-2018

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across...

Published:  October 2014
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The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  April 2014
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Global Online Ad Spending Market 2015-2019

About Online Ad Spending Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization...

Published:  December 2014
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Location-based Search and Advertising Market in the US 2014-2018

About Location-based Search and Advertising Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services...

Published:  June 2014
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Global Internet Advertising Market 2014-2018

About Internet Advertising Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility,...

Published:  September 2014
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Global Market Expansion Services (MES) Market 2014-2018

About MES MES is a premium sector of the Outsourcing industry, which helps end-users grow in their existing markets and expand to new ones. MES providers combine services offered by market research...

Published:  September 2014
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Auto Advertising Annual

As more car dealers and auto manufacturers commit resources to direct sales online, paid automotive advertising is more likely to move out of car portals and classifieds sites. Our 2014-15 automotive...

Published:  January 2015

Location-Based Advertising and Marketing - 3rd Edition

Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based...

Published:  April 2014
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Global Digital Marketing Market 2014-2018

About Digital Marketing Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM All these...

Published:  May 2014
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Wearable Technology in Mobile Advertising

The emerging wearable technology ecosystem will bring mobile advertising personalization to a whole new level as solutions such as Disney’s MyMagic+ wearable are just the tip of the proverbial iceberg....

Published:  August 2014

Mobile Advertising and Marketing - 7th Edition

What are the latest trends on the mobile advertising market? Growing at a compound annual growth rate of 26 percent, the mobile ad market is forecasted to be worth € 27 9 billion in 2018 – corresponding...

Published:  December 2013
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2014 Global Classified Annual

What’s the total value of the global classified advertising market? About 10 years ago, it was estimated at $100 million. Is it more now? Or less? Is it mostly online? Or mostly (still) in print? Which...

Published:  November 2014

Multi-Screen Advertising Market Analysis and Forecast (2013 - 2018): Next Big Market for Media and Advertisement Industries

Smartphone, tablet PC, laptops/PC and television are the multi screens currently discussed in the report. They are also called the Four-screen market and as such a nascent field compared to the huge...

Published:  April 2013
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The Mobile & Tablet Advertising Market: 2013 - 2020

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  July 2013
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