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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Advertising Agencies World Report Advertising Agencies World Report - Product Thumbnail Image

Advertising Agencies World Report

ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

October 2014
Advertising & Related Service Lines World Report Advertising & Related Service Lines World Report - Product Thumbnail Image

Advertising & Related Service Lines World Report

ADVERTISING & RELATED SERVICE LINES WORLD REPORT The Advertising & Related Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS...

October 2014
Advertising Material Distribution Services World Report Advertising Material Distribution Services World Report - Product Thumbnail Image

Advertising Material Distribution Services World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICES WORLD REPORT The Advertising Material Distribution Services World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit...

October 2014
Advertising Agency Lines World Report Advertising Agency Lines World Report - Product Thumbnail Image

Advertising Agency Lines World Report

ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

October 2014
Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

October 2014
Advertising Specialties Goods Distributor Lines World Report Advertising Specialties Goods Distributor Lines World Report - Product Thumbnail Image

Advertising Specialties Goods Distributor Lines World Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES WORLD REPORT The Advertising Specialties Goods Distributor Lines World Report gives Market Consumption / Products / Services for over 200 countries...

October 2014
Agents/Managers for Artists, Athletes & Public Figures Lines World Report Agents/Managers for Artists, Athletes & Public Figures Lines World Report - Product Thumbnail Image

Agents/Managers for Artists, Athletes & Public Figures Lines World Report

AGENTS/MANAGERS FOR ARTISTS, ATHLETES & PUBLIC FIGURES LINES WORLD REPORT The Agents/Managers for Artists, Athletes & Public Figures Lines World Report gives Market Consumption / Products / Services...

October 2014
Agents/Managers for Artists, Athletes & Public Figures World Report Agents/Managers for Artists, Athletes & Public Figures World Report - Product Thumbnail Image

Agents/Managers for Artists, Athletes & Public Figures World Report

AGENTS/MANAGERS FOR ARTISTS, ATHLETES & PUBLIC FIGURES WORLD REPORT The Agents/Managers for Artists, Athletes & Public Figures World Report gives Market Consumption / Products / Services for over...

October 2014
Agents / Managers for Artists, Athletes & Others Lines World Report Agents / Managers for Artists, Athletes & Others Lines World Report - Product Thumbnail Image

Agents / Managers for Artists, Athletes & Others Lines World Report

AGENTS / MANAGERS FOR ARTISTS, ATHLETES & OTHERS LINES WORLD REPORT The Agents / Managers for Artists, Athletes & Others Lines World Report gives Market Consumption / Products / Services for over...

October 2014
Online Advertising - Global Strategic Business Report Online Advertising - Global Strategic Business Report - Product Thumbnail Image

Online Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics...

September 2014
FROM

State of Web-to-Print: 2015

Web-to-print (or print commerce) is transforming the way that marketers are viewing not just their printed documents, but their entire content libraries, including document elements, multichannel formats,...

September 2014
FROM

Outdoor and Billboard Advertising Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Outdoor and Billboard Advertising Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541850 Vital industry-specific data including metrics, benchmarks,...

August 2014
FROM

Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising Agencies and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541810 Vital industry-specific data including metrics,...

August 2014
FROM

Marketing Consulting Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Marketing Consulting Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541613 Vital industry-specific data including metrics, benchmarks,...

August 2014
FROM

Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising, Public Relations and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541800 Vital industry-specific data including...

August 2014
FROM
Direct Marketing Services in the US Direct Marketing Services in the US - Product Thumbnail Image

Direct Marketing Services in the US

Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies...

August 2014

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019

Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as...

August 2014
FROM
Advertising & Marketing Services in the US Advertising & Marketing Services in the US - Product Thumbnail Image

Advertising & Marketing Services in the US

Brief Excerpt from Industry Overview Chapter: Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services....

August 2014
Advertising Agencies in the UK Advertising Agencies in the UK - Product Thumbnail Image

Advertising Agencies in the UK

Advertising Agencies in the UK Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise...

August 2014
FROM
Australia - Digital Economy - Advertising, Statistics and Revenues Australia - Digital Economy - Advertising, Statistics and Revenues - Product Thumbnail Image

Australia - Digital Economy - Advertising, Statistics and Revenues

An increase in advertising spending on the mobile sector in 2013 has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers....

August 2014
FROM
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