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Social Media

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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PRODUCT TITLE
Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming - Product Thumbnail Image

Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming

In 2014 improved infrastructure such as fibre and 4G network rollouts is helping to drive the global digital media entertainment market. Incorporating social networks, online video, digital music, gaming...

September 2014
FROM

Social Gaming Market in the APAC Region 2014-2018

About Social Gaming Social gaming refers to the activity of playing games on social media platforms, networking sites, or within social media applications as a form of social interaction. Social games...

September 2014
FROM
The Insurance View of Social Media The Insurance View of Social Media - Product Thumbnail Image

The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

September 2014
FROM

Social, Mobile, Analytics, Cloud (SMAC) and Security Software Research Digest H1 2014

The SMAC and Security Software Research Digest is a digest of all the most important research in the software industry each quarter available as an annual subscription. It covers areas such as: -...

September 2014
FROM

Plunkett's Games, Apps & Social Media Industry Almanac 2015: Games, Apps & Social Media Industry Market Research, Statistics, Trends & Leading Companies

Key findings: - Plunkett Research lists top 200 companies in Games, Apps & Social Media and names top trends changing the industry for the mid term Key Features: - Industry trends analysis, market data...

August 2014
FROM

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019

Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as...

August 2014
FROM

Global Social Media Analytics Market By Components, Data Sources, Users - Market Forecasts and Analysis (2014-2019)

Global Social Media Analytics Market By Components (Software, Services (Consulting, Integration, Support)), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises)...

August 2014
FROM

Fundraiser Use of LinkedIn

The 80-page study examines how non-profit fundraisers, particularly colleges, but also museums, charities and others, use LinkedIn to locate and communicate with potential donors, and to generally advance...

July 2014
FROM

China Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

Over the last few years, China has seen an explosion in the number of internet and mobile users. Rapid development in communications infrastructure has provided millions of Chinese access to broadband...

July 2014

What's Next - Getting Started with Social Commerce in the US: What Marketers Need to Know?

Digital technologies, more specifically social networking sites, are increasingly becoming important across industries in driving overall development. Social media is one of the high growth components...

July 2014

What's Next - Getting Started with Social Commerce in China: What Marketers Need to Know?

Digital technologies, more specifically social networking sites, are increasingly becoming important across industries in driving overall development. Social media is one of the high growth components...

July 2014

Understanding Social Media Consumer Trend in the US and its Impact on the CPG Industry, H1 2014

Companies and marketing firms across the world require a multidimensional understanding of consumer lifestyles and behavior. This is essential for firms with multinational operations to help them take...

July 2014

US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

With food & beverage industry in the US facing intense competition, companies have been looking at opportunities to gain market share through product innovation and quickly reacting to changing consumer...

July 2014
Social Networking Sites in the US Social Networking Sites in the US - Product Thumbnail Image

Social Networking Sites in the US

Social Networking Sites The Social Networking Websites industry is dominated by Facebook, LinkedIn and Twitter. Industry companies operate in a rapidly innovating, emerging field that is subject...

June 2014
FROM

Social Media Monitoring: Listen and Learn

This report assesses the value of social media monitoring to the enterprise, and explores the products and perspectives of three prominent social media monitoring providers It should be of interest...

June 2014
FROM
Social Media Marketing Market Assessment 2014 Social Media Marketing Market Assessment 2014 - Product Thumbnail Image

Social Media Marketing Market Assessment 2014

The continued growth of social networks across the globe over the past decade has opened up huge marketing potential to advertisers, with Facebook now estimated to have approximately 1 23 billion users...

June 2014

The Impact of Social Media on External Communications in the Corporate Environment

The primary aim of this research service is to gauge the use trends of social networking within a business context, specifically related to external communications The study analyzes how social media...

May 2014
FROM

The Effect of Social Media on Communications within the Corporate Environment

The primary aim of this research is to gauge the usage trends of social networking within a business context, specifically related to internal and external communications It covers drivers for social...

May 2014
FROM

Social Media and Predictive Location Based Marketing Strategies and Innovations, H1 2014

With smartphone penetration reaching a critical mass in the US, location based social and mobile marketing is set to grow strongly. With the focus shifting towards analytics, predictive location based...

May 2014

Best Practices in Conceptualizing, Developing and Implementing Social Media Marketing Strategies through Indoor Position System, H1 2014

With smartphone penetration reaching a critical mass in the US, location based social and mobile marketing is set to grow strongly. A combination of mobile, social media, and Indoor Positioning System...

May 2014
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