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Social Media

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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196 Products

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media  Tomorrow's successful foodservice marketers must adapt to generational and technological changes that are shaping the...

Published:  June 2015
Price:  From

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications...

Published:  June 2015
Price:  From

Global Social Networking Market 2015-2019

About Social Networking Market Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term...

Published:  August 2015
Price:  From

Social Gaming Market in the APAC Region 2014-2018

About Social Gaming Social gaming refers to the activity of playing games on social media platforms, networking sites, or within social media applications as a form of social interaction. Social games...

Published:  September 2014
Price:  From

Mobile Social Networking - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Social Networking by Number of Users in Million The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific,...

Published:  August 2012
Price:  From

Innovator360: One-Stop Portal for Digital & Social Media Trends, Innovations, and Ideas Creating Buzz Globally

Innovator360 is a global innovation and insight tracking service that provides consumer insights, data, and innovative case examples from the world's leading brands. It blends strategy and creative...

Published:  May 2015
Price: 

Häagen-Dazs Social Media Marketing Strategy

Häagen-Dazs is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across...

Published:  May 2015
Price: 

Nescafe Social Media Marketing Strategy

Nescafe is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its...

Published:  May 2015
Price: 

Nestlé Digital and Social Media Marketing Strategies - Branding & Targeting Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

Published:  May 2015
Price: 

Nestlé Digital and Social Media Marketing Strategies - Channel Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

Published:  May 2015
Price: 

Nestlé Digital and Social Media Marketing Strategies - Format Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

Published:  May 2015
Price: 

Maggi Social Media Marketing Strategy

Maggi is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its social...

Published:  May 2015
Price: 

Nestlé Digital and Social Media Marketing Strategies - Platform & Content Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

Published:  May 2015
Price: 

Nestlé Digital and Social Media Marketing Strategies - Product Launch Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

Published:  May 2015
Price: 

Purina Social Media Marketing Strategy

Purina is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its...

Published:  May 2015
Price: 

Nestlé Digital and Social Media Marketing Strategies - Social Commerce Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

Published:  May 2015
Price: 

Digital & Social Media Marketing Strategies for Alcoholic Beverages

With changing demographics, tastes, preferences and consumer behavior of alcohol consumers, brands engaged in the alcoholic beverages industry are looking at new and innovative ways to reach out to...

Published:  May 2015
Price: 

Kit Kat Social Media Marketing Strategy

Kit Kat is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its...

Published:  May 2015
Price: 

Social Networks and Travel Behaviour

In aiming to understand and model peoples’ out-of-home movements, the academic field of transport planning is confronted with two major challenges. Firstly, leisure travel is increasing in importance...

Published:  May 2015
Price: 

The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

Published:  May 2015
Price:  From
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