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Social Media

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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Enterprise Social Networking (ESN) - Global Strategic Business Report

This report analyzes the worldwide markets for Enterprise Social Networking (ESN) in US$ Million. The Global market is further analyzed by the following Segments: Communities, Social Networking, Collaborative...

Published:  July 2015
Price:  From

Global Social Networking Market 2016-2020

Market outlook of the global social networking market Technavio’s research analyst predicts the global social networking market to grow at a CAGR of around 18% during the forecast period. Social media...

Published:  December 2015
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Global Social Media IT Spending Market 2015-2019

Scope of the social media IT spending market Technavios research analyst predicts the global social media IT spending market to grow at a CAGR of 22% during the forecast period. The rise in the advertisement...

Published:  November 2015
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Global Social Networking Market 2015-2019

About Social Networking Market Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term...

Published:  August 2015
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The State of Social Media in the Drinks Industry

The adoption rate of social media has dwarfed any other media before it. But the runaway success of social media presents profound challenges, and opportunities, for drinks manufacturers. The ability...

Published:  October 2015
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Tariff Trends SnapShot No 65 - Social Media

In SnapShot 65 the author examines the use of social networking services with mobile services. It looks at the mobile & social networking promotions that are being combined with Pre Pay and Post Pay...

Published:  January 2016
Price: 

Global Social Media Analytics Market By Components, Data Sources, Users - Market Forecasts and Analysis (2014-2019)

Global Social Media Analytics Market By Components (Software, Services (Consulting, Integration, Support)), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises)...

Published:  August 2014
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Enterprise Social Software (ESS) Market (On Premise, On Demand, Social Collaboration, Enterprise Social Networks) - Global Advancements, Demand Analysis & Worldwide Market Forecasts (2014 - 2019)

The ESS market redefines the traditional collaboration suite by bringing in a social angle to it These solutions are not just confined to traditional email and online meetings but also extend their...

Published:  May 2014
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Social Networking Policy

Social networking is going corporate. The popular technology used by millions of people to share ideas and photos on MySpace, Facebook, LinkedIn and others is catching on at companies to improve productivity...

Published:  September 2014
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Social Media: Best Practices and Strategic Use in Patient Recruitment

One BILLION - with a ‘B’ - Facebook users? That’s one in every seven people on the planet It is no wonder clinical development professionals are increasingly dipping their toes in the social media waters...

Published:  January 2013
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People Who Have Accessed Social Networking (eg. Facebook, MySpace) Online - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

Published:  February 2016
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The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

Published:  February 2016
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Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding

Summary: Compared to "traditional" celebrities online bloggers and vloggers are more trusted by consumers who often feel a personal connection with these idols. The expansion of recent ranges endorsed...

Published:  January 2016
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Internet Search Engines, Online Publishing, Sharing and Consumer Services, Online Radio, TV and Entertainment Sites and Social Media Industry (U.S.): Forecasts to 2022, NAIC 519130

Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: - Internet Search Engines, Online...

Published:  November 2015
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Constructivism Reconsidered in the Age of Social Media. New Directions for Teaching and Learning, Number 144. J-B TL Single Issue Teaching and Learning

No longer relegated to just the classroom, learning has become universal through the use of social media. Social media embodies constructivism itself as the users engage in the development of their...

Published:  January 2016
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YouTube - The Next Generation of TV

The "YouTube: The Next Generation of TV" report analyzes current trends of YouTube and outlines its impact on the wider video delivery eco-system. With no indication of a slow-down, YouTube content...

Published:  September 2015
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Social Media and Clinical Trials: Patient-Physician Interactions, Patient-Patient Interactions - Recorded Webinar

This webinar will discuss the best practices, and do's and don'ts for using social media in clinical trials. Common issues, misconceptions, perceptions, and possible solutions will be discussed. Issues...

Published:  October 2015
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Success Case Study: Burger King Chicken Fries - Effectively Harnessing Grassroots Social Media Demand

Summary: Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores...

Published:  August 2015
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Social Networking in China

Social Networking in China The Social Networking industry in China is rooted in two aspects: social intercourse and the internet. Enterprises within the industry create online communities with groups...

Published:  August 2015
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Plunkett's Games, Apps & Social Media Industry Almanac 2016: Games, Apps & Social Media Industry Market Research, Statistics, Trends & Leading Companies

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own...

Published:  July 2015
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