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Social Media

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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Social Media Analytics Market by Type, Applications, Vertical, Region - Global Forecast to 2020

"Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement),...

Published:  February 2016
Price:  From

Enterprise Social Networking (ESN) - Global Strategic Business Report

This report analyzes the worldwide markets for Enterprise Social Networking (ESN) in US$ Million. The Global market is further analyzed by the following Segments: Communities, Social Networking, Collaborative...

Published:  July 2015
Price:  From

Global Social Networking Market 2016-2020

Market outlook of the global social networking market Technavio’s research analyst predicts the global social networking market to grow at a CAGR of around 18% during the forecast period. Social media...

Published:  December 2015
Price:  From

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media  Tomorrow's successful foodservice marketers must adapt to generational and technological changes that are shaping the...

Published:  June 2015
Price:  From

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications...

Published:  June 2015
Price:  From

Global Social Media IT Spending Market 2015-2019

Scope of the social media IT spending market Technavios research analyst predicts the global social media IT spending market to grow at a CAGR of 22% during the forecast period. The rise in the advertisement...

Published:  November 2015
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Social Media Messaging: Market Shares, Strategies, and Forecasts, Worldwide, 2016 to 2022

The complete report provides a comprehensive analysis including user numbers for those generating revenue, and counting separately, the much larger number of users not generating revenue. Segment...

Published:  February 2016
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Global Social Networking Market 2015-2019

About Social Networking Market Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term...

Published:  August 2015
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The State of Social Media in the Drinks Industry

The adoption rate of social media has dwarfed any other media before it. But the runaway success of social media presents profound challenges, and opportunities, for drinks manufacturers. The ability...

Published:  October 2015
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Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding

Summary: Compared to "traditional" celebrities online bloggers and vloggers are more trusted by consumers who often feel a personal connection with these idols. The expansion of recent ranges endorsed...

Published:  January 2016
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People Who Have Accessed Social Networking (eg. Facebook, MySpace) Online - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

Published:  May 2016
Price: 

The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

Published:  May 2016
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Making YouTube Videos. Dummies Junior

A digital arts book for kids! Are you the next YouTube celebrity in the making? This book shows how to make videos you can share online. Shoot with a phone or camera, edit your clips and add effects,...

Published:  March 2016
Price: 

Social Media as a Recruiting Tool: Strategies For Using Facebook, Twitter, and LinkedIn

Course Description: Social media has changed the way people look for and find out about employment opportunities. No longer can you simply place an ad in the newspaper and get all of the qualified...

Published:  March 2016
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Navigating FDA's Recent Regulation on the Use of Social Media - Recorded Webinar

This webinar will help you understand in detail the application of FDA's guidance on the use of social media in presenting and promoting information about drug products and medical devices subject to...

Published:  March 2016
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Uncovering the Impact of Facebook Ads on Taiwan's Online Users

This report aims to identify the impact of Facebook ads on Taiwan online users based on a survey conducted by MIC in the first half of 2016. With an effective sample size of 1,200, this report analyzes...

Published:  March 2016
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Visual Content 500: Photography In The Corporate Communications, CSR, Annual Reports, Websites, and Social Media of the Fortune 500. 2014-2016 Edition

The research and content team at the world's leading photographic agency since 1935 presents a comprehensive look at how visual the world's largest corporations are on their own platforms and on all...

Published:  March 2016
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Social Media and Everyday Politics

From selfies and memes to hashtags and parodies, social media are used for mundane and personal expressions of political commentary, engagement, and participation. The coverage of politics reflects...

Published:  April 2016
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CHILDWISE Monitor Report 2016 - YouTube

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 22nd year. This year, more than 2000 children...

Published:  January 2016
Price: 

Social Media as a Recruiting Tool: Strategies For Using Facebook, Twitter, and LinkedIn - Recorded Webinar

This session by our expert speaker, Mary White, will provide you with innovative ways to utilize Twitter, LinkedIn and Facebook for your recruitment efforts and boost success. Learn useful practices...

Published:  January 2016
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