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Social Media

(231 Products)

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media  Tomorrow's successful foodservice marketers must adapt to generational and technological changes that are shaping the...

June 2015
FROM

Global Social Media Analytics Market By Components, Data Sources, Users - Market Forecasts and Analysis (2014-2019)

Global Social Media Analytics Market By Components (Software, Services (Consulting, Integration, Support)), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises)...

August 2014
FROM

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications for tomorrow’s food retail marketers. From harnessing social media to...

June 2015
FROM

Social, Mobile, Analytics, Cloud (SMAC) and Security Software Research Digest H1 2014

The SMAC and Security Software Research Digest is a digest of all the most important research in the software industry each quarter available as an annual subscription. It covers areas such as: -...

March 2015
FROM

Social Gaming Market in the APAC Region 2014-2018

About Social Gaming Social gaming refers to the activity of playing games on social media platforms, networking sites, or within social media applications as a form of social interaction. Social games...

September 2014
FROM

Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)

'Social TV Market [Social EPG, Content Discovery, Social Analytics, Social Curation, AD Platforms]: Global Advancements, Ecosystem, Business Models, Technology Roadmap, Worldwide Market Forecasts &...

October 2012
FROM

Mobile Social Networking - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Social Networking by Number of Users in Million The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific,...

August 2012
FROM

Innovator360: One-Stop Portal for Digital & Social Media Trends, Innovations, and Ideas Creating Buzz Globally

Innovator360 is a global innovation and insight tracking service that provides consumer insights, data, and innovative case examples from the world's leading brands. It blends strategy and creative...

May 2015

Nestlé Digital and Social Media Marketing Strategies - Branding & Targeting Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

May 2015

Nestlé Digital and Social Media Marketing Strategies - Channel Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

May 2015

Nestlé Digital and Social Media Marketing Strategies - Format Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

May 2015

Maggi Social Media Marketing Strategy

Maggi is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its social...

May 2015

Nestlé Digital and Social Media Marketing Strategies - Platform & Content Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

May 2015

Nestlé Digital and Social Media Marketing Strategies - Product Launch Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

May 2015

Purina Social Media Marketing Strategy

Purina is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its...

May 2015

Nestlé Digital and Social Media Marketing Strategies - Social Commerce Strategy

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social...

May 2015

Digital & Social Media Marketing Strategies for Alcoholic Beverages

With changing demographics, tastes, preferences and consumer behavior of alcohol consumers, brands engaged in the alcoholic beverages industry are looking at new and innovative ways to reach out to...

May 2015

Häagen-Dazs Social Media Marketing Strategy

Häagen-Dazs is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across...

May 2015

Nescafe Social Media Marketing Strategy

Nescafe is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its...

May 2015

Kit Kat Social Media Marketing Strategy

Kit Kat is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its...

May 2015
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