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Social Media

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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PRODUCT TITLE

Social, Mobile, Analytics, Cloud (SMAC) and Security Software Research Digest H1 2014

The SMAC and Security Software Research Digest is a digest of all the most important research in the software industry each quarter available as an annual subscription. It covers areas such as: -...

October 2014
FROM
The Insurance View of Social Media The Insurance View of Social Media - Product Thumbnail Image

The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

October 2014
FROM
Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming - Product Thumbnail Image

Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming

In 2014 improved infrastructure such as fibre and 4G network rollouts is helping to drive the global digital media entertainment market. Incorporating social networks, online video, digital music, gaming...

September 2014
FROM

Databook Q2 2014: Social Media Advertising Spend in Canada

Social media advertising spend in the Canada stood at US$331 million by end of 2013, accounting for 9.1% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Digital Advertising Spend in France

Online advertising spend in France stood at US$4.3 billion by end of 2013, accounting for 19.3% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 9.5%....

September 2014

Databook Q2 2014: Social Media Advertising Spend in Italy

Social media advertising spend in the Italy stood at US$102 million by end of 2013, accounting for 5.4% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Social Media Advertising Spend in Spain

Social media advertising spend in the Spain stood at US$141 million by end of 2013, accounting for 11.0% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Digital Advertising Spend in China

Online advertising spend in China stood at US$15.2 billion by end of 2013, accounting for 29.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 33.1%....

September 2014

Databook Q2 2014: Digital Advertising Spend in Russia

Online advertising spend in Russia stood at US$2.5 billion by end of 2013, accounting for 22.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 47.7%....

September 2014

Databook Q2 2014: Social Media Advertising Spend in Germany

Social media advertising spend in the Germany stood at US$1.1 billion by end of 2013, accounting for 10.6% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Digital Advertising Spend in Italy

Online advertising spend in Italy stood at US$1.9 billion by end of 2013, accounting for 17.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 11.5%....

September 2014

Databook Q2 2014: Social Media Advertising Spend in the UK

Social media advertising spend in the UK stood at US$937 million by end of 2013, accounting for 8.8% of online advertising. During 2009-2013, social media advertising in the country has increased at...

September 2014

Databook Q2 2014: Social Media Advertising Spend in Australia

Social media advertising spend in the Australia stood at US$605 million by end of 2013, accounting for 15.0% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Digital Advertising Spend in Germany

Online advertising spend in Germany stood at US$10.7 billion by end of 2013, accounting for 21.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of...

September 2014

Databook Q2 2014: Digital Advertising Spend in Brazil

Online advertising spend in Brazil stood at US$3.1 billion by end of 2013, accounting for 13.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 29.0%....

September 2014

Databook Q2 2014: Social Media Advertising Spend in India

Social media advertising spend in the India stood at US$89 million by end of 2013, accounting for 13.7% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Digital Advertising Spend in Spain

Online advertising spend in Spain stood at US$1.3 billion by end of 2013, accounting for 20.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 8.3%....

September 2014

Databook Q2 2014: Social Media Advertising Spend in Russia

Social media advertising spend in the Russia stood at US$362 million by end of 2013, accounting for 14.4% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Social Media Advertising Spend in France

Social media advertising spend in the France stood at US$275 million by end of 2013, accounting for 6.4% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Social Media Advertising Spend in Brazil

Social media advertising spend in the Brazil stood at US$326 million by end of 2013, accounting for 10.6% of total online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014
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