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Social Media

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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The Insurance View of Social Media The Insurance View of Social Media - Product Thumbnail Image

The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

September 2014
FROM

Plunkett's Games, Apps & Social Media Industry Almanac 2015: Games, Apps & Social Media Industry Market Research, Statistics, Trends & Leading Companies

Key findings: - Plunkett Research lists top 200 companies in Games, Apps & Social Media and names top trends changing the industry for the mid term Key Features: - Industry trends analysis, market data...

August 2014
FROM

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019

Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as...

August 2014
FROM

Global Social Media Analytics Market By Components, Data Sources, Users - Market Forecasts and Analysis (2014-2019)

Global Social Media Analytics Market By Components (Software, Services (Consulting, Integration, Support)), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises)...

August 2014
FROM
Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming - Product Thumbnail Image

Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming

In 2014 improved infrastructure such as fibre and 4G network rollouts is helping to drive the global digital media entertainment market. Incorporating social networks, online video, digital music, gaming...

July 2014
FROM

Fundraiser Use of LinkedIn

The 80-page study examines how non-profit fundraisers, particularly colleges, but also museums, charities and others, use LinkedIn to locate and communicate with potential donors, and to generally advance...

July 2014
FROM
Social Networking Sites in the US Social Networking Sites in the US - Product Thumbnail Image

Social Networking Sites in the US

Social Networking Sites The Social Networking Websites industry is dominated by Facebook, LinkedIn and Twitter. Industry companies operate in a rapidly innovating, emerging field that is subject...

June 2014
FROM

Social Media Monitoring: Listen and Learn

This report assesses the value of social media monitoring to the enterprise, and explores the products and perspectives of three prominent social media monitoring providers It should be of interest...

June 2014
FROM
Social Media Marketing Market Assessment 2014 Social Media Marketing Market Assessment 2014 - Product Thumbnail Image

Social Media Marketing Market Assessment 2014

The continued growth of social networks across the globe over the past decade has opened up huge marketing potential to advertisers, with Facebook now estimated to have approximately 1 23 billion users...

June 2014

The Impact of Social Media on External Communications in the Corporate Environment

The primary aim of this research service is to gauge the use trends of social networking within a business context, specifically related to external communications The study analyzes how social media...

May 2014
FROM

The Effect of Social Media on Communications within the Corporate Environment

The primary aim of this research is to gauge the usage trends of social networking within a business context, specifically related to internal and external communications It covers drivers for social...

May 2014
FROM

Social Networking: Irish Law, Rights and Policy

Social networking is wonderful yet staggering In a short space of time user populations greater than the populations of nation states have joined social networks One social networking website and one...

April 2014

Impact of Social Media Technologies on IT Decision Makers - United States and Europe

The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media Overall, IT decision makers...

April 2014
FROM

Disaster Communications in a Changing Media World. Edition No. 2

Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders,...

February 2014
Australia - Digital Media - Social Networks Australia - Digital Media - Social Networks - Product Thumbnail Image

Australia - Digital Media - Social Networks

Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email,...

January 2014
FROM

Social Media Payments: Redefining Shopping for a New Era

Although social networks are a 21st-century creation, many of today’s consumers would be hard-pressed to remember a time before Facebook, Twitter, LinkedIn, or Google+ The worldwide adoption of social...

December 2013
FROM

Social Media Users & Usage in India 2013 Report

The present report is a quantitative status quo report on the Social Media Users Demographics in India The report acts as a ready for reference source for the digital media industry stakeholders in...

December 2013
The Mobile Consumer in South Africa 2014 The Mobile Consumer in South Africa 2014 - Product Thumbnail Image

The Mobile Consumer in South Africa 2014

The Mobility 2014 project comprises two reports, namely The Mobile Consumer in SA 2014, comprising cellphone usage and banking trends, and The Mobile Internet in SA 2014, exploring online and data trends...

November 2013

Analyzing Customers' Social Voices

Companies are Turning to Social Media Analytics to Gain Customer Insights Social media contains information and insights that help companies identify issues, threats, trends, sales opportunities, and...

November 2013
FROM

Social TV, 6th edition: Comprehensive Analysis of the Social TV Market

In-depth analysis of the Social TV market in a comprehensive report In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social...

October 2013
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