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Social Media

(217 Products)

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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PRODUCT TITLE
The Insurance View of Social Media The Insurance View of Social Media - Product Thumbnail Image

The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

May 2015
FROM
Social Networks and Travel Behaviour Social Networks and Travel Behaviour - Product Thumbnail Image

Social Networks and Travel Behaviour

In aiming to understand and model peoples’ out-of-home movements, the academic field of transport planning is confronted with two major challenges. Firstly, leisure travel is increasing in importance...

May 2015

Databook - Digital Advertising Spend in India, 2015

Online advertising spend in India stood at US$0.8 billion by end of 2014, accounting for 10.6% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 37.1%....

April 2015

Databook - Digital Advertising Spend in Spain, 2015

Online advertising spend in Spain stood at US$1.4 billion by end of 2014, accounting for 22.1% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 5.2%....

April 2015
Interactive Model - Social Media Advertising Spend in France Interactive Model - Social Media Advertising Spend in France - Product Thumbnail Image

Interactive Model - Social Media Advertising Spend in France

Social media advertising spend in the France stood at US$275 million by end of 2013, accounting for 6.4% of online advertising. During 2009-2013, social media advertising in the country has increased...

April 2015
Interactive Model - Social Media Advertising Spend in Canada Interactive Model - Social Media Advertising Spend in Canada - Product Thumbnail Image

Interactive Model - Social Media Advertising Spend in Canada

Social media advertising spend in the Canada stood at US$331 million by end of 2013, accounting for 9.1% of online advertising. During 2009-2013, social media advertising in the country has increased...

April 2015

Databook - Social Media Advertising Spend in the UK, 2015

Social media advertising spend in the UK stood at US$1.3 billion by end of 2014, accounting for 10.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased...

April 2015

Databook - Social Media Advertising Spend in India, 2015

Social media advertising spend in India stood at US$0.1 billion by end of 2014, accounting for 15.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased...

April 2015
Interactive Model - Social Media Advertising Spend in China Interactive Model - Social Media Advertising Spend in China - Product Thumbnail Image

Interactive Model - Social Media Advertising Spend in China

Social media advertising spend in the China stood at US$1.3 billion by end of 2013, accounting for 8.4% of online advertising. During 2009-2013, social media advertising in the country has increased...

April 2015

Databook - Social Media Advertising Spend in France, 2015

Social media advertising spend in France stood at US$0.4 billion by end of 2014, accounting for 8.2% of total online advertising. During 2010-2014, Social media advertising in the country has increased...

April 2015

Databook - Digital Advertising Spend in Russia, 2015

Online advertising spend in Russia stood at US$3.2 billion by end of 2014, accounting for 24.9% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 37.0%....

April 2015

Databook - Social Media Advertising Spend in Italy, 2015

Social media advertising spend in Italy stood at US$0.1 billion by end of 2014, accounting for 7.2% of total online advertising. During 2010-2014, Social media advertising in the country has increased...

April 2015

Databook - Social Media Advertising Spend in China, 2015

Social media advertising spend in China stood at US$2.3 billion by end of 2014, accounting for 9.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased...

April 2015
Interactive Model - Social Media Advertising Spend in Germany Interactive Model - Social Media Advertising Spend in Germany - Product Thumbnail Image

Interactive Model - Social Media Advertising Spend in Germany

Social media advertising spend in the Germany stood at US$1.1 billion by end of 2013, accounting for 10.6% of online advertising. During 2009-2013, social media advertising in the country has increased...

April 2015
Interactive Model - Social Media Advertising Spend in Brazil Interactive Model - Social Media Advertising Spend in Brazil - Product Thumbnail Image

Interactive Model - Social Media Advertising Spend in Brazil

Social media advertising spend in the Brazil stood at US$326 million by end of 2013, accounting for 10.6% of total online advertising. During 2009-2013, social media advertising in the country has increased...

April 2015

Databook - Social Media Advertising Spend in Canada, 2015

Social media advertising spend in Canada stood at US$0.5 billion by end of 2014, accounting for 10.9% of total online advertising. During 2010-2014, Social media advertising in the country has increased...

April 2015

Databook - Social Media Advertising Spend in Australia, 2015

Social media advertising spend in Australia stood at US$0.8 billion by end of 2014, accounting for 17.0% of total online advertising. During 2010-2014, Social media advertising in the country has increased...

April 2015

Databook - Digital Advertising Spend in Australia, 2015

Online advertising spend in Australia stood at US$4.6 billion by end of 2014, accounting for 32.3% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of...

April 2015

Databook - Social Media Advertising Spend in Spain, 2015

Social media advertising spend in Spain stood at US$0.2 billion by end of 2014, accounting for 13.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased...

April 2015

Databook - Digital Advertising Spend in Italy, 2015

Online advertising spend in Italy stood at US$2.0 billion by end of 2014, accounting for 18.2% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 8.2%....

April 2015
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