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Social Media

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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PRODUCT TITLE

Social Networking: Irish Law, Rights and Policy

Social networking is wonderful yet staggering In a short space of time user populations greater than the populations of nation states have joined social networks One social networking website and one...

April 2014
The Insurance View of Social Media The Insurance View of Social Media - Product Thumbnail Image

The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

April 2014
FROM

Disaster Communications in a Changing Media World. Edition No. 2

Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders,...

February 2014
Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming - Product Thumbnail Image

Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming

Often internet and mobile users connect for purely entertainment purposes. From updating social networks, browsing interesting websites, watching online videos, downloading and listening to music, trialling...

January 2014
FROM
Australia - Digital Media - Social Networks Australia - Digital Media - Social Networks - Product Thumbnail Image

Australia - Digital Media - Social Networks

Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email,...

January 2014
FROM

Social Media Payments: Redefining Shopping for a New Era

Although social networks are a 21st-century creation, many of today’s consumers would be hard-pressed to remember a time before Facebook, Twitter, LinkedIn, or Google+ The worldwide adoption of social...

December 2013
FROM

Social Media Users & Usage in India 2013 Report

The present report is a quantitative status quo report on the Social Media Users Demographics in India The report acts as a ready for reference source for the digital media industry stakeholders in...

December 2013
The Mobile Consumer in South Africa 2014 The Mobile Consumer in South Africa 2014 - Product Thumbnail Image

The Mobile Consumer in South Africa 2014

The Mobility 2014 project comprises two reports, namely The Mobile Consumer in SA 2014, comprising cellphone usage and banking trends, and The Mobile Internet in SA 2014, exploring online and data trends...

November 2013

Analyzing Customers' Social Voices

Companies are Turning to Social Media Analytics to Gain Customer Insights Social media contains information and insights that help companies identify issues, threats, trends, sales opportunities, and...

November 2013
FROM

Social TV, 6th edition: Comprehensive Analysis of the Social TV Market

In-depth analysis of the Social TV market in a comprehensive report In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social...

October 2013
FROM
South African Social Media Landscape 2014 South African Social Media Landscape 2014 - Product Thumbnail Image

South African Social Media Landscape 2014

The SA Social Media Landscape 2014 report describes the decision by new Mxit CEO Francois Swart to clean up how Mxit reported its numbers as a turning point for the network However, this does not mean...

October 2013

Youth Buyology: Secrets of the Social Generation

'Youth Buyology: Secrets of the Social Generation' answers the question: “Why do youth buy?” - Discover the secrets of the social generation that drive purchase behavior, brand choice and influence...

October 2013
The Youth Mobile Starter Kit The Youth Mobile Starter Kit - Product Thumbnail Image

The Youth Mobile Starter Kit

YOUTH BUYOLOGY Youth marketing is easy and no, you don't have to spend millions of $$$ on campaigns The youth market is worth 1 trillion dollars Successful brands tap into the youth market by following...

October 2013
Integrating Social Media into CRM Integrating Social Media into CRM - Product Thumbnail Image

Integrating Social Media into CRM

Strategies and Tactics for Incorporating Social Comments and Influence into Customer Value The growth of social media is shaking up corporate customer relationship management (CRM) strategies It is...

October 2013
FROM

Capturing Big Data in Social and Detection Systems: Market Opportunities and Challenges 2013 - 2019

Every large corporation collects and maintains a huge amount of data associated with its customers including their preferences, purchases, habits, travels, and other personal information In addition...

October 2013
FROM

Facebook vs. Non-Facebook Social Network Gaming Ecosystem and Market Analysis 2013 - 2018

Social network-based gaming has exploded within the last few years, led by the dramatic rise of Facebook with hundreds of millions of users Social gaming is increasingly becoming a key focal point within...

October 2013
FROM

Social Networking Policy

Social networking is going corporate The popular technology used by millions of people to share ideas and photos on MySpace, Facebook, LinkedIn and others is catching on at companies to improve productivity...

September 2013
FROM

Social Media, Internet of Things, and the Future of Public Health

Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities...

September 2013
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Impact of Social Media on Online Shopping Behaviour in India

Over 130 million Indians are connected to the Web via fixed and mobile broadband This research insight studies the impact of social media on online shopping among Indians based on a consumer survey...

August 2013
FROM
Collaborating Socially to Enhance the Customer Experience Collaborating Socially to Enhance the Customer Experience - Product Thumbnail Image

Collaborating Socially to Enhance the Customer Experience

Increasingly, customers who are looking to find information, solve problems, and purchase goods and services are turning to social media for help Whether they join formal or informal user-driven groups,...

August 2013
FROM
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