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Social Media Market Research Reports

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media provides the pet marketer with a bevy of best practices for marketing to the pet parent. The report examines the ways in...

Published:  December 2015
Price:  From

Social Media Analytics Market by Type, Applications, Vertical, Region - Global Forecast to 2020

"Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement),...

Published:  February 2016
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Social Media Messaging: Market Shares, Strategies, and Forecasts, Worldwide, 2016 to 2022

The complete report provides a comprehensive analysis including user numbers for those generating revenue, and counting separately, the much larger number of users not generating revenue. Segment...

Published:  February 2016
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Global Social Media IT Spending Market 2015-2019

Scope of the social media IT spending market Technavios research analyst predicts the global social media IT spending market to grow at a CAGR of 22% during the forecast period. The rise in the advertisement...

Published:  November 2015
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Global Social Networking Market 2016-2020

Market outlook of the global social networking market Technavio’s research analyst predicts the global social networking market to grow at a CAGR of around 18% during the forecast period. Social media...

Published:  December 2015
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Global Social Networking Market 2015-2019

About Social Networking Market Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term...

Published:  August 2015
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The State of Social Media in the Drinks Industry

The adoption rate of social media has dwarfed any other media before it. But the runaway success of social media presents profound challenges, and opportunities, for drinks manufacturers. The ability...

Published:  October 2015
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Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media  Tomorrow's successful foodservice marketers must adapt to generational and technological changes that are shaping the...

Published:  June 2015
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Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications...

Published:  June 2015
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Using Social Media in Collections - Webinar

Learn how you can use social media websites and new technology to find and collect from past due customers. Technology has changed how we all communicate and do business. Business owners and collectors...

Published:  July 2016
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People Who Have Accessed Social Networking (eg. Facebook, MySpace) Online - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

Published:  July 2016
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The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

Published:  July 2016
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Social Media in Wealth Management; Reaching clients and prospects on social media

Summary The majority of investors are now active on social media on a daily basis, and wealth managers should embrace this both on the company-level and on the relationship manager-level. Social...

Published:  June 2016
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What Should MNOs Do About Microsoft's Acquisition of LinkedIn?

Microsoft has announced it is acquiring LinkedIn for $26.2bn, which represents $60.51 per member and a huge $254.37 per Monthly Active User (MAU) - a new high in social network valuations. Why is LinkedIn...

Published:  June 2016
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Using Social Media in the Construction Industry - Webinar

Social media isn’t just a fad, so learn the steps to do it right and tell your story to earn new business. You’re using social media, but are you doing it right? Or maybe you haven’t tried your hand...

Published:  June 2016
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Digital and Mobile Media - Apps, Music, Entertainment, Social Networks and Gaming

The global digital media entertainment market continues to go from strength to strength in 2016. This highly competitive industry sector is flourishing on the back of improved mobile and broadband infrastructure...

Published:  June 2016
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Social Media as a Recruiting Tool: Strategies For Using Facebook, Twitter, and LinkedIn - Webinar

Course Description: Social media has changed the way people look for and find out about employment opportunities. No longer can you simply place an ad in the newspaper and get all of the qualified...

Published:  June 2016
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Participatory Health through Social Media

Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and how these technologies are changing the...

Published:  June 2016
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Emotions, Technology, and Social Media. Emotions and Technology

Emotions, Technology, and Social Media discusses the ways the social media sphere uses emotion and technology, and how each of these has become part of the digital culture. The book explores this expression...

Published:  May 2016
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Social Media Spotlight Survey 2016 of Architecture, Engineering & Environmental Consulting Firms

Overview Social media platforms enable users to create and engage communities online. Growing by attraction, these communities connect ever greater numbers of like-minded people who share opinions,...

Published:  May 2016
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