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Social Media

Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.

In this scenario your social media initiatives are crucial for the success of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.

All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.

Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured. Show Less
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PRODUCT TITLE

Digital Marketing Training Masterclass (Moscow)

Many marketers are switching their communications focus from traditional to digital marketing. This course is designed to help you understand how to do this more effectively, so that you use the right...

May 2015

Integrating Online PR & Social Media into your Corporate Communications, PR & Public Affairs Strategies + Measurement & Evaluation of Public Relations (Dublin)

Public relations professionals no longer ask themselves if they should integrate digital and social media into their public relations strategies, but how to do it most effectively. Insights from...

May 2015

Integrating Online PR & Social Media into your Corporate Communications, PR & Public Affairs Strategies + Measurement & Evaluation of Public Relations (Moscow)

Public relations professionals no longer ask themselves if they should integrate digital and social media into their public relations strategies, but how to do it most effectively. Insights from...

May 2015
Social Networks and Travel Behaviour Social Networks and Travel Behaviour - Product Thumbnail Image

Social Networks and Travel Behaviour

In aiming to understand and model peoples’ out-of-home movements, the academic field of transport planning is confronted with two major challenges. Firstly, leisure travel is increasing in importance...

May 2015

Digital Marketing Training Masterclass (Dublin)

Where: Dublin, Ireland Many marketers are switching their communications focus from traditional to digital marketing. This course is designed to help you understand how to do this more effectively,...

April 2015
The Insurance View of Social Media The Insurance View of Social Media - Product Thumbnail Image

The Insurance View of Social Media

The Insurance View of Social Media! SocialEyes is a monthly newsletter specifically for insurers on the topic of social media The newsletter is targeted at carriers, agencies and analysts that need...

March 2015
FROM

Social, Mobile, Analytics, Cloud (SMAC) and Security Software Research Digest H1 2014

The SMAC and Security Software Research Digest is a digest of all the most important research in the software industry each quarter available as an annual subscription. It covers areas such as: -...

March 2015
FROM
Social Media as Surveillance Social Media as Surveillance - Product Thumbnail Image

Social Media as Surveillance

While there is a lot of popular and academic interest in social media, this is the first academic work which addresses its growing presence in the surveillance of everyday life. Some scholars have considered...

February 2015

Social Media is Entering the Mainstream of CSP Customer Care Operations

Social networks have become a major force in our lives and, for an increasing number of consumers, represent a preferred channel to communications service providers (CSPs). Furthermore, social media...

January 2015

Social Media and Mobile Messaging Providers’ Payment Apps: More Than Just P2P

Disruptive new technology or business models in the payments industry is not a new theme. The latest disruption comes from alternative, nontraditional players—namely social media and mobile messaging...

January 2015
Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming - Product Thumbnail Image

Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming

In 2014 improved infrastructure such as fibre and 4G network rollouts is helping to drive the global digital media entertainment market. Incorporating social networks, online video, digital music, gaming...

September 2014
FROM

Databook Q2 2014: Digital Advertising Spend in Brazil

Online advertising spend in Brazil stood at US$3.1 billion by end of 2013, accounting for 13.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 29.0%....

September 2014

Databook Q2 2014: Social Media Advertising Spend in India

Social media advertising spend in the India stood at US$89 million by end of 2013, accounting for 13.7% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Social Media Advertising Spend in Brazil

Social media advertising spend in the Brazil stood at US$326 million by end of 2013, accounting for 10.6% of total online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Social Media Advertising Spend in Canada

Social media advertising spend in the Canada stood at US$331 million by end of 2013, accounting for 9.1% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014

Databook Q2 2014: Digital Advertising Spend in the US

Online advertising spend in the US stood at US$44.6 billion by end of 2013, accounting for 25.2% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of...

September 2014

Databook Q2 2014: Digital Advertising Spend in Canada

Online advertising spend in Canada stood at US$3.6 billion by end of 2013, accounting for 24.6% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 18.2%....

September 2014

Databook Q2 2014: Digital Advertising Spend in France

Online advertising spend in France stood at US$4.3 billion by end of 2013, accounting for 19.3% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 9.5%....

September 2014

Databook Q2 2014: Digital Advertising Spend in Russia

Online advertising spend in Russia stood at US$2.5 billion by end of 2013, accounting for 22.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 47.7%....

September 2014

Databook Q2 2014: Social Media Advertising Spend in Germany

Social media advertising spend in the Germany stood at US$1.1 billion by end of 2013, accounting for 10.6% of online advertising. During 2009-2013, social media advertising in the country has increased...

September 2014
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