Don’t think of “social” as a synonym of entertainment: when it comes to “media”, it’s serious stuff. Since they radically changed the way people interact, share information… and buy, social media are now a fundamental element to be included in the marketing mix, and more and more companies choose to advertise on social media. The global social network advertising market is expected to reach US$14.8 Billion by 2017.
In this scenario your social media initiatives are crucial for the success
of your business. You need professional advice to evaluate if they are going to be or have been successful. The publications listed under Research and Markets’ Social Media category provide you with information on how to plan a presence online, engage your audience, improve your ROI, understand and capitalize web metrics.
All major social media are covered, including Facebook, YouTube, Google+, Twitter, Linkedin, MySpace, and the most popular blog platforms.
Social media in specific sectors and industries (i.e. Financial Services, Food and Drinks, Graphic Communications, Pharmaceutical markets, Training, Travel, and more) are also featured.