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Demographics

Accurate and up-to-date demographic information is the lifeblood of effective marketing. Having access to reliable data on gender, race, age, disabilities, mobility, home ownership, employment status and location can be a crucial factor for your products’ success.

The publications listed under Research and Markets’ Demographics category are compiled by the leading market demographic analysts in the world. They will enable you to effectively tailor your product, service or marketing campaign to target groups such as teens or adults, or more specific groups like the middle classes, urbanites, ethical consumers or working women.

Reports are available for a wide variety of countries or regions. Many publications are also available to purchase that plot future population trends in your chosen target market. Show Less
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PRODUCT TITLE
Meet & Mix with Other People Holiday-Maker Profile Meet & Mix with Other People Holiday-Maker Profile - Product Thumbnail Image

Meet & Mix with Other People Holiday-Maker Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Musical Performance/ Concerts Holiday Visitors Profile Musical Performance/ Concerts Holiday Visitors Profile - Product Thumbnail Image

Musical Performance/ Concerts Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
National Parks/ Forest Holiday Visitors Profile National Parks/ Forest Holiday Visitors Profile - Product Thumbnail Image

National Parks/ Forest Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile - Product Thumbnail Image

Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Rest & Relaxation Holiday-Maker Profile Rest & Relaxation Holiday-Maker Profile - Product Thumbnail Image

Rest & Relaxation Holiday-Maker Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Restaurant/ International Food/ Wine Holiday Visitors Profile Restaurant/ International Food/ Wine Holiday Visitors Profile - Product Thumbnail Image

Restaurant/ International Food/ Wine Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Special Interest Meeting Holiday Visitors Profile Special Interest Meeting Holiday Visitors Profile - Product Thumbnail Image

Special Interest Meeting Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Shopping & Product Attitudes: 'I buy more store's own products than well known brands' - Profile Shopping & Product Attitudes: 'I buy more store's own products than well known brands' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I buy more store's own products than well known brands' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Shopping & Product Attitudes: 'I choose a car mainly on its looks' - Profile Shopping & Product Attitudes: 'I choose a car mainly on its looks' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I choose a car mainly on its looks' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Shopping & Product Attitudes: 'I don't buy luxuries anymore' - Profile Shopping & Product Attitudes: 'I don't buy luxuries anymore' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I don't buy luxuries anymore' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Shopping & Product Attitudes: 'I trust well known brands better than the stores' own' - Profile Shopping & Product Attitudes: 'I trust well known brands better than the stores' own' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I trust well known brands better than the stores' own' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Shopping & Product Attitudes: 'I will buy a product because of the label' - Profile Shopping & Product Attitudes: 'I will buy a product because of the label' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I will buy a product because of the label' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Shopping & Product Attitudes: 'I would like to buy a home computer' - Profile Shopping & Product Attitudes: 'I would like to buy a home computer' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I would like to buy a home computer' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Shopping & Product Attitudes: 'I'll go out of my way in search of a bargain' - Profile Shopping & Product Attitudes: 'I'll go out of my way in search of a bargain' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I'll go out of my way in search of a bargain' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Health Attitudes: 'A low fat diet is a way of life for me' - Profile Health Attitudes: 'A low fat diet is a way of life for me' - Profile - Product Thumbnail Image

Health Attitudes: 'A low fat diet is a way of life for me' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Health Attitudes: 'Health food is not necessary if you eat properly' - Profile Health Attitudes: 'Health food is not necessary if you eat properly' - Profile - Product Thumbnail Image

Health Attitudes: 'Health food is not necessary if you eat properly' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Health Attitudes: 'I always think of the number of calories in the food I'm eating' - Profile Health Attitudes: 'I always think of the number of calories in the food I'm eating' - Profile - Product Thumbnail Image

Health Attitudes: 'I always think of the number of calories in the food I'm eating' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Health Attitudes: 'I love to do as many sports as possible' - Profile Health Attitudes: 'I love to do as many sports as possible' - Profile - Product Thumbnail Image

Health Attitudes: 'I love to do as many sports as possible' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Health Attitudes: 'I try to buy additive free food' - Profile Health Attitudes: 'I try to buy additive free food' - Profile - Product Thumbnail Image

Health Attitudes: 'I try to buy additive free food' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Health Attitudes: 'I would like to be able to lose weight' - Profile Health Attitudes: 'I would like to be able to lose weight' - Profile - Product Thumbnail Image

Health Attitudes: 'I would like to be able to lose weight' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
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