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Advertising and Marketing

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The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Global Big Data Market: Trends & Opportunities (2014-2019) Global Big Data Market: Trends & Opportunities (2014-2019) - Product Thumbnail Image

Global Big Data Market: Trends & Opportunities (2014-2019)

The report titled “Global Big Data Market: Trends and Opportunities (2014-2019)”, analyzes the potential opportunities and significant trends in the global Big Data industry. The market size and forecast...

June 2015
FROM
Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition - Product Thumbnail Image

Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition

The report titled “Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition” provides an insight into the global exhibition industry along with the study of regional markets including...

June 2015
FROM
Mobile Advertising - Global Strategic Business Report Mobile Advertising - Global Strategic Business Report - Product Thumbnail Image

Mobile Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display The report provides separate comprehensive analytics...

April 2014
FROM

Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018)

'Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide...

October 2013
FROM

The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

April 2014
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Global Digital Marketing Market 2014-2018

About Digital Marketing Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM All these...

May 2014
FROM
Netnography Trends Netnography Trends - Product Thumbnail Image

Netnography Trends

"Consumers are increasingly using the net to voice their opinion (contentment/discontentment) with regard to products/services in addition to using the information This way, they are continuously adding...

January 2014
FROM
Online Search Ad Trends Online Search Ad Trends - Product Thumbnail Image

Online Search Ad Trends

Due to their higher relevance to users, search advertisements have started gaining greater attention among advertisers for promoting their products and services Most often, consumers use search engines...

January 2014
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Context Advertising Trends Context Advertising Trends - Product Thumbnail Image

Context Advertising Trends

Context advertising is one of the most popular forms of advertising used for automatically and dynamically selecting and displaying targeted classified advertisements on websites or mobile services...

January 2014
FROM

The Mobile & Tablet Advertising Market: 2013 - 2020

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

July 2013
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US Sports Marketing 2014-2015

Sports Marketing 2014-2015 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing First published in 1997, this is RKMA's 16th assessment...

March 2014
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Business-to-Business Marketing 2014-2015

Business-to-Business Marketing 2014-2015 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the...

February 2014
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Consumer Marketing 2014-2015

Consumer Marketing 2014-2015 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential...

March 2014
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Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis - Product Thumbnail Image

Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis

Annual revenue in the global online advertising industry is forecast to reach an estimated $139 8 billion in 2018 with a CAGR of 7 3% during 2013-2018 The global online advertising industry witnessed...

January 2013
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Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis - Product Thumbnail Image

Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis

The global advertising industry experienced slow growth over the last five years and is expected to grow moderately with a CAGR of 3 5% over the next five years (2012-2017) and reach approximately US...

September 2012

Billboards & Public Displays (UK)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (UK) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (UK) market and delivers a comprehensive individual analysis on the...

July 2015
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Recruitment Advertising (UK)

Plimsoll Publishing’s RECRUITMENT ADVERTISING (UK) Analysis provides a detailed overview of the RECRUITMENT ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 60 companies,...

July 2015
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Billboards & Public Display Panels (France)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAY PANELS (France) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAY PANELS (France) market and delivers a comprehensive individual...

July 2015
FROM

Field Marketing (UK)

Plimsoll Publishing’s FIELD MARKETING (UK) Analysis provides a detailed overview of the FIELD MARKETING (UK) market and delivers a comprehensive individual analysis on the top 140 companies, including...

July 2015
FROM
Advertising Agency Lines Europe Report Advertising Agency Lines Europe Report - Product Thumbnail Image

Advertising Agency Lines Europe Report

ADVERTISING AGENCY LINES EUROPE REPORT The Advertising Agency Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

July 2015
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