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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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From Mass Marketing to Social Marketing

Companies have been expanding their marketing strategies from mass marketing to targeted marketing in order to increase response rates and sales But with customers now in control of their corporate...

March 2014
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Direct Marketing Servicesin the US Direct Marketing Servicesin the US - Product Thumbnail Image

Direct Marketing Servicesin the US

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting" by synthesizing...

March 2014
Sales Promotion Servicesin the US Sales Promotion Servicesin the US - Product Thumbnail Image

Sales Promotion Servicesin the US

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting" by synthesizing...

March 2014

Consumer Marketing 2014-2015

Consumer Marketing 2014-2015 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential...

March 2014
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Direct Marketing Market Report Plus 2014 Direct Marketing Market Report Plus 2014 - Product Thumbnail Image

Direct Marketing Market Report Plus 2014

This Market Report examines the UK direct marketing industry, including all of the marketing channels defined within the industry by leading industry body, the Direct Marketing Association (DMA) Covering...

March 2014
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Partnership Marketing Brand, Media & Entertainment Directory

Find contact information for more than 3300 top-level marketing executives across brand, entertainment, and media companies, and more Email addresses for 99% of listings, along with phone numbers and...

March 2014
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US Sports Marketing 2014-2015

Sports Marketing 2014-2015 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing First published in 1997, this is RKMA's 16th assessment...

March 2014
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2014 Recruitment Advertising Outlook: The Long Gray Line

This 44-page report is our annual outlook on one of the largest and most important – and often overlooked – online advertising categories Last year employers spent $16 billion on advertising and marketing...

March 2014

The Beginner's Guide to Content Marketing

This introductory guide is designed to help business-to-business marketers get to grips with the basics of content marketing It talks marketers through step-by-step planning, implementing and maintaining...

February 2014
Global Marketing Tips, Techniques and Tactics for Marketing Executives Global Marketing Tips, Techniques and Tactics for Marketing Executives - Product Thumbnail Image

Global Marketing Tips, Techniques and Tactics for Marketing Executives

This webinar examines how leading CMOs are planning on using new best practices to market their product in 2014 Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad,...

February 2014
FROM
Advertising & Marketing Servicesin the US Advertising & Marketing Servicesin the US - Product Thumbnail Image

Advertising & Marketing Servicesin the US

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting" by synthesizing...

February 2014

Crowdsourcing Best Practice Guide

This report is designed to help business-to-business marketers understand how crowdsourcing can enrich their customer insight, gather product ideas and feedback, capture and anaylse data This step-by-step...

February 2014

Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth

The industry research publication titled ‘Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth’ presents a comprehensive analysis of market size by...

February 2014
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Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising

The industry research publication titled ‘Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising' presents a comprehensive analysis of market size of online...

February 2014
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Qatar Online Advertising Market Outlook to 2017 - Growth Steered by Government Initiatives in the ICT Sector

The industry research publication titled ‘Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector’ presents a comprehensive analysis of market size...

February 2014
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Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or...

February 2014

UAE Online Advertising Market Outlook to 2017 - Expected Growth in Mobile and Video Advertising Segment

The industry research publication titled ‘UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment’ presents a comprehensive analysis of market size by...

February 2014
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Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

The industry research publication titled ‘Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending’ presents a comprehensive analysis...

February 2014
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Business-to-Business Marketing 2014-2015

Business-to-Business Marketing 2014-2015 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the...

February 2014
FROM
Advertising in Brazil: ISIC 743 Advertising in Brazil: ISIC 743 - Product Thumbnail Image

Advertising in Brazil: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

January 2014
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