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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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World Internet Services - Internet Access & Usages - Search - E-commerce - Social Networks - Video OTT - OTT VoIP - Online Games - Advertising - Mobile Apps - LBS

This report provides data and forecasts up to 2017 on the Internet services Markets -uses and revenue, by country and region. It is structured around the following key services: Internet Access & Usages,...

Published:  January 2014
Price:  From

Online Search Ad Trends

Due to their higher relevance to users, search advertisements have started gaining greater attention among advertisers for promoting their products and services Most often, consumers use search engines...

Published:  January 2014
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Online Search Ad Trends Online Search Ad Trends - Product Thumbnail Image

Context Advertising Trends

Context advertising is one of the most popular forms of advertising used for automatically and dynamically selecting and displaying targeted classified advertisements on websites or mobile services...

Published:  January 2014
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Context Advertising Trends Context Advertising Trends - Product Thumbnail Image

Netnography Trends

"Consumers are increasingly using the net to voice their opinion (contentment/discontentment) with regard to products/services in addition to using the information This way, they are continuously adding...

Published:  January 2014
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Netnography Trends Netnography Trends - Product Thumbnail Image

Mobile Advertising and Marketing - 7th Edition

What are the latest trends on the mobile advertising market? Growing at a compound annual growth rate of 26 percent, the mobile ad market is forecasted to be worth € 27 9 billion in 2018 – corresponding...

Published:  December 2013
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Mobile Advertising and Marketing - 7th Edition Mobile Advertising and Marketing - 7th Edition - Product Thumbnail Image

Consumer Marketing 2014-2015

Consumer Marketing 2014-2015 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential...

Published:  March 2014
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Business-to-Business Marketing 2014-2015

Business-to-Business Marketing 2014-2015 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the...

Published:  February 2014
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US Sports Marketing 2014-2015

Sports Marketing 2014-2015 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing First published in 1997, this is RKMA's 16th assessment...

Published:  March 2014
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Global Digital Marketing Software Market 2012-2016

The analysts forecast the Global Digital Marketing Software marketto grow at a CAGR of 14 25 percent over the period 2012-2016 One of the key factors contributing to this market growth is the increasing...

Published:  September 2013
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Customer Experience Management (CEM) Market –[VOC Analytics, Feedback Management, Web Analytics, Text Analytics, Speech Analytics] Advanced Technologies, Touch Points, Adoption Trends, Market Size & Forecasts (2012 – 2017)

Customer experience management (CEM) is garnering increasing popularity mainly driven by the application of tools that are employed for analyzing customer feedback from various touch points such as...

Published:  October 2012
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Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis

Annual revenue in the global online advertising industry is forecast to reach an estimated $139 8 billion in 2018 with a CAGR of 7 3% during 2013-2018 The global online advertising industry witnessed...

Published:  January 2013
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Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis - Product Thumbnail Image

The Mobile & Tablet Advertising Market: 2013 - 2020

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  July 2013
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Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis

The global advertising industry experienced slow growth over the last five years and is expected to grow moderately with a CAGR of 3 5% over the next five years (2012-2017) and reach approximately US...

Published:  September 2012
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Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis - Product Thumbnail Image

Global Mobile Ad Spending Market 2012-2016

The analysts forecast the Global Mobile Ad Spending market to grow at a CAGR of 44 67 percent over the period 2012-2016 One of the key factors contributing to this market growth is the increasing number...

Published:  July 2013
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Miscellaneous Services Related to Advertising Europe Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING EUROPE REPORT The Miscellaneous Services Related to Advertising Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to...

Published:  September 2015
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Marketing Research & Public Opinion Polling Lines Europe Report

MARKETING RESEARCH & PUBLIC OPINION POLLING LINES EUROPE REPORT The Marketing Research & Public Opinion Polling Lines Europe Report gives Market Consumption / Products / Services for 44 countries...

Published:  September 2015
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Marketing Research & Public Opinion Polling Europe Report

MARKETING RESEARCH & PUBLIC OPINION POLLING EUROPE REPORT The Marketing Research & Public Opinion Polling Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit...

Published:  September 2015
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Direct Mail Advertising Lines Europe Report

DIRECT MAIL ADVERTISING LINES EUROPE REPORT The Direct Mail Advertising Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by...

Published:  September 2015
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Display Advertising Lines Europe Report

DISPLAY ADVERTISING LINES EUROPE REPORT The Display Advertising Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

Published:  September 2015
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Display Advertising Europe Report

DISPLAY ADVERTISING EUROPE REPORT The Display Advertising Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From...

Published:  September 2015
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