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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Mobile Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display The report provides separate comprehensive analytics...

Published:  April 2014
Price:  From

Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024

This report reveals the global demand for electronic smart packaging devices is currently at a tipping point and will grow rapidly to over $1.45 billion within 10 years. The electronic packaging (e-packaging)...

Published:  March 2014
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Global Indoor Location-based Search and Advertising Market 2014-2018

About Indoor Location-based Search and Advertising The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role...

Published:  September 2014
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Global Internet Advertising Market 2014-2018

About Internet Advertising Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility,...

Published:  September 2014
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Global TV Advertising Market 2014-2018

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across...

Published:  October 2014
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The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  April 2014
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Location-based Search and Advertising Market in the US 2014-2018

About Location-based Search and Advertising Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services...

Published:  June 2014
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Global Market Expansion Services (MES) Market 2014-2018

About MES MES is a premium sector of the Outsourcing industry, which helps end-users grow in their existing markets and expand to new ones. MES providers combine services offered by market research...

Published:  September 2014
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Global Digital Marketing Market 2014-2018

About Digital Marketing Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM All these...

Published:  May 2014
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Location-Based Advertising and Marketing - 3rd Edition

Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based...

Published:  April 2014
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Wearable Technology in Mobile Advertising

The emerging wearable technology ecosystem will bring mobile advertising personalization to a whole new level as solutions such as Disney’s MyMagic+ wearable are just the tip of the proverbial iceberg....

Published:  August 2014
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Mobile Advertising and Marketing - 7th Edition

What are the latest trends on the mobile advertising market? Growing at a compound annual growth rate of 26 percent, the mobile ad market is forecasted to be worth € 27 9 billion in 2018 – corresponding...

Published:  December 2013
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Online Search Ad Trends

Due to their higher relevance to users, search advertisements have started gaining greater attention among advertisers for promoting their products and services Most often, consumers use search engines...

Published:  January 2014
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Netnography Trends

"Consumers are increasingly using the net to voice their opinion (contentment/discontentment) with regard to products/services in addition to using the information This way, they are continuously adding...

Published:  January 2014
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2014 Global Classified Annual

What’s the total value of the global classified advertising market? About 10 years ago, it was estimated at $100 million. Is it more now? Or less? Is it mostly online? Or mostly (still) in print? Which...

Published:  November 2014
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Multi-Screen Advertising Market Analysis and Forecast (2013 - 2018): Next Big Market for Media and Advertisement Industries

Smartphone, tablet PC, laptops/PC and television are the multi screens currently discussed in the report. They are also called the Four-screen market and as such a nascent field compared to the huge...

Published:  April 2013
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Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis

Annual revenue in the global online advertising industry is forecast to reach an estimated $139 8 billion in 2018 with a CAGR of 7 3% during 2013-2018 The global online advertising industry witnessed...

Published:  January 2013
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The Mobile & Tablet Advertising Market: 2013 - 2020

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  July 2013
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Sales Promotion Consultants (UK) - Industry Report

The Sales Promotion Consultants (UK) Analysis provides a detailed overview of the UK Sales Promotion Consultants (UK) market and delivers a comprehensive individual analysis on the top 402 companies,...

Published:  February 2016
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Marketing to Women

Secure your position in the women's market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing...

Published:  February 2016
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