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Advertising and Marketing

(1,713 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Billboard & Outdoor Advertising (Asia) Billboard & Outdoor Advertising (Asia) - Product Thumbnail Image

Billboard & Outdoor Advertising (Asia)

Plimsoll Publishing’s BILLBOARD & OUTDOOR ADVERTISING (Asia) Analysis provides a detailed overview of the BILLBOARD & OUTDOOR ADVERTISING (Asia) market and delivers a comprehensive individual analysis...

May 2015
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Direct Marketing Services in the U.S. Direct Marketing Services in the U.S. - Product Thumbnail Image

Direct Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies...

April 2015
Graphic Design Services in the U.S. Graphic Design Services in the U.S. - Product Thumbnail Image

Graphic Design Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry plan, design, and manage the production of visual communications involving graphic art and illustrations. No major companies...

April 2015
Advertising and Market Research in Bulgaria - 2013 Advertising and Market Research in Bulgaria - 2013 - Product Thumbnail Image

Advertising and Market Research in Bulgaria - 2013

Advertising and Market Research in Bulgaria - 2013 provides you the most up-to-date and easy-to-use information in the industry. Why buy this report: 1. Source Identification: We identify, evaluate...

April 2015

2015 Recruitment Advertising Annual

In our Recruitment Advertising 2015 issue, the AIM Group looks at the rapid innovation that has come to online sites for job-seekers and prospective employers. The continuing trend is a movement...

April 2015

Advertising: Global Industry Guide

Introduction Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
FROM
Advertising: BRIC (Brazil, Russia, India, China) Industry Guide Advertising: BRIC (Brazil, Russia, India, China) Industry Guide - Product Thumbnail Image

Advertising: BRIC (Brazil, Russia, India, China) Industry Guide

Introduction The BRIC Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
FROM
Advertising: Global Group of Eight (G8) Industry Guide Advertising: Global Group of Eight (G8) Industry Guide - Product Thumbnail Image

Advertising: Global Group of Eight (G8) Industry Guide

Introduction The G8 Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
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Advertising: Global Industry Almanac Advertising: Global Industry Almanac - Product Thumbnail Image

Advertising: Global Industry Almanac

Introduction Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
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Advertising: North America (NAFTA) Industry Guide Advertising: North America (NAFTA) Industry Guide - Product Thumbnail Image

Advertising: North America (NAFTA) Industry Guide

Introduction The NAFTA Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
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Advertising: Top 5 Emerging Markets Industry Guide Advertising: Top 5 Emerging Markets Industry Guide - Product Thumbnail Image

Advertising: Top 5 Emerging Markets Industry Guide

Introduction The Emerging 5 Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also...

April 2015
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2015 U.S. Marketing Consulting Services Industry-Industry & Market Report

The U.S. Marketing Consulting Services Industry-Industry & Market Report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2015 current...

April 2015
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2015 U.S. Display Advertising Industry-Industry & Market Report

The U.S. Display Advertising Industry-Industry & Market Report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2015 current and...

April 2015
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Analysis of the Global Digital Signage Systems Market

This research service covers the global market for digital signage systems. Detailed global market trend analyses- including market drivers, market restraints, technology trends, vertical analysis,...

April 2015
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Advertisers are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View

This report analyzes how the evolution of newsfeed media such as Facebook, and the industry thought leadership of the Media Rating Council, are shaping how advertisers view the effectiveness of the...

April 2015
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Global Marketing Automation Software Market

The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast...

April 2015
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Machine Learning Meets Marketing

This report explains why these new solutions represent a major improvement over existing marketing automation measurements, how they work, and how different vendors are exposing machine learning capabilities...

April 2015
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Car industry: Global sponsorship analysis

The new Sponsorship Today Car Industry sponsorship report lists, values and analyses 503 deals across the world. With 217 charts and tables and detailed analysis of every major car group, the report...

April 2015

The UK Design Census 2015

The UK Design Census 2015 provides the most comprehensive overview of the UK design industry to date. Containing data on 121 agencies the full report takes a close look at the companies driving growth...

April 2015
2015 Display Advertising Industry in the U.S. - Insights & Benchmarking Report (covers 2007-2019) 2015 Display Advertising Industry in the U.S. - Insights & Benchmarking Report (covers 2007-2019) - Product Thumbnail Image

2015 Display Advertising Industry in the U.S. - Insights & Benchmarking Report (covers 2007-2019)

2015 Display Advertising Industry in the United States - Insights & Benchmarking Report Do you want to quickly know the important insights and benchmarks of the $9 Billion Display Advertising Industry...

April 2015
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