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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Outdoor Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive...

Published:  January 2015
Price:  From

Web Analytics Market by Solution & by Services - Worldwide Forecasts & Analysis (2014 – 2019)

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) -...

Published:  July 2014
Price:  From

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

Marketing plays a very vital role in any organization. It distinguishes one organization from others and helps to establish that organization as a successful brand. Advertising or brand promotion...

Published:  August 2014
Price:  From

Digital Signage Market Analysis by Technology (LED, LCD, Front Projection), by Application (Transportation, Retail, Corporate, Banking, Healthcare, Education) and Segment Forecasts to 2020

The global digital signage market is expected to reach USD 20.03 billion by 2020. Growing demand from application areas such as retail and healthcare is expected to drive the global market over the...

Published:  November 2014
Price:  From

Global Digital Signage Market: Industry Insights, Market Size, Share, Growth, Trends Analysis and Forecast to 2021

Digital signage, also known as dynamic signage, is a specialized form of silvercasting in which multimedia content or videos are displayed in public places for advertising or informational purposes....

Published:  February 2015
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Marketing Automation Software Market by Application - Global Forecast to 2019

Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media...

Published:  October 2014
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Global Indoor Location-based Search and Advertising Market 2014-2018

About Indoor Location-based Search and Advertising The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role...

Published:  September 2014
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Mobile Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display The report provides separate comprehensive analytics...

Published:  April 2014
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The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  April 2014
Price:  From

Global RTB Market 2015-2019

About RTB Market Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. This process allows advertisers...

Published:  November 2014
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Location-based Search and Advertising Market in the US 2014-2018

About Location-based Search and Advertising Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services...

Published:  June 2014
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Global Digital Marketing Software Market 2015-2019

About Digital Marketing Software Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through...

Published:  December 2014
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Global TV Advertising Market 2014-2018

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across...

Published:  October 2014
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Global Interactive Media Marketing Market 2015-2019

About Interactive Media Marketing Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile,...

Published:  November 2014
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Global Internet Advertising Market 2014-2018

About Internet Advertising Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility,...

Published:  September 2014
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Global Online Ad Spending Market 2015-2019

About Online Ad Spending Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization...

Published:  December 2014
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Global Market Expansion Services (MES) Market 2014-2018

About MES MES is a premium sector of the Outsourcing industry, which helps end-users grow in their existing markets and expand to new ones. MES providers combine services offered by market research...

Published:  September 2014
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Auto Advertising Annual

As more car dealers and auto manufacturers commit resources to direct sales online, paid automotive advertising is more likely to move out of car portals and classifieds sites. Our 2014-15 automotive...

Published:  January 2015
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2015 Fraud and Abuse in Classifieds

Fraud cost Internet companies almost 1 percent of their revenue in 2014, a LexisNexis study showed, and it’s likely to get worse as fraud artists learn new ways to rip off companies and consumers. It’s...

Published:  March 2015
Price: 

2014 Global Classified Annual

What’s the total value of the global classified advertising market? About 10 years ago, it was estimated at $100 million. Is it more now? Or less? Is it mostly online? Or mostly (still) in print? Which...

Published:  November 2014
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