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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the Russian Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price...

January 2015
FROM
Cuba: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 Cuba: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Cuba: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Cuba. It presents the latest data of the market size, consumption, domestic production, exports and...

January 2015
FROM
Chile: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Chile: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Chile: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Chile. It presents the latest data of the market size, consumption, domestic production, exports and imports, price...

January 2015
FROM
Chile: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 Chile: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Chile: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Chile. It presents the latest data of the market size, consumption, domestic production, exports and...

January 2015
FROM
Display Advertising Lines World Report Display Advertising Lines World Report - Product Thumbnail Image

Display Advertising Lines World Report

DISPLAY ADVERTISING LINES WORLD REPORT The Display Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

February 2015
Miscellaneous Services Related to Advertising World Report Miscellaneous Services Related to Advertising World Report - Product Thumbnail Image

Miscellaneous Services Related to Advertising World Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING WORLD REPORT The Miscellaneous Services Related to Advertising World Report gives Market Consumption / Products / Services for over 200 countries by...

February 2015
Advertising Agency Lines World Report Advertising Agency Lines World Report - Product Thumbnail Image

Advertising Agency Lines World Report

ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

February 2015
Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

February 2015
Promoters of Performing Arts, Sports & Events World Report Promoters of Performing Arts, Sports & Events World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Events World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & EVENTS WORLD REPORT The Promoters of Performing Arts, Sports & Events World Report gives Market Consumption / Products / Services for over 200 countries by...

February 2015
Display Advertising World Report Display Advertising World Report - Product Thumbnail Image

Display Advertising World Report

DISPLAY ADVERTISING WORLD REPORT The Display Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

February 2015
Promoters of Performing Arts, Sports & Lines World Report Promoters of Performing Arts, Sports & Lines World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Lines World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & LINES WORLD REPORT The Promoters of Performing Arts, Sports & Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

February 2015
Advertising Agencies World Report Advertising Agencies World Report - Product Thumbnail Image

Advertising Agencies World Report

ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

February 2015

Anti-counterfeit and Brand Protection - Luxury Products, Beauty Products and Apparel: Potential synergies in shared marketting and distribution

The landscape for the brand protection business has been evolving substantially in the last few years and continues to do so. The scale and reach of the counterfeiting problem continues to grow dramatically...

January 2015

Customer Engagement in Retail and Consumer in Europe and North America

This study’s objective was to review current and future adoption of customer contact strategies, enabling technologies, and services in the retail and consumer vertical. About 55% of North American...

December 2014
FROM

2015 Worldwide Advertising Agencies Industry-Industry & Market Report

The 2015 Worldwide Advertising Agencies Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries included and the...

December 2014
FROM

2015 Worldwide Direct Mail Advertising Industry-Industry & Market Report

The 2015 Worldwide Direct Mail Advertising Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries included and...

December 2014
FROM

2015 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report

The 2015 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries...

December 2014
FROM
2015 U.S. Advertising Agencies Industry-Capital & Expenses Report 2015 U.S. Advertising Agencies Industry-Capital & Expenses Report - Product Thumbnail Image

2015 U.S. Advertising Agencies Industry-Capital & Expenses Report

The 2015 U.S. Advertising Agencies Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
FROM
2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report 2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report - Product Thumbnail Image

2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report

The 2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
FROM
2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report 2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report - Product Thumbnail Image

2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report

The 2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015...

December 2014
FROM
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