Big letters: Businesses will increasingly opt for online advertising space over traditional outdoor displays
Billboard and outdoor advertising companies generate revenue through leasing advertisement space on display faces, including billboards, public transit and street furniture. Demand for the industry's services depends on trends in advertising expenditure, which makes the industry sensitive to fluctuations in consumer spending, retail sales, corporate profit and overall economic conditions. Operators face competition from various advertising media, with the most significant competitor being online advertisements.
This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards, panels, within transit vehicles, shopping malls, retail stores and other display structures or sites.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Lamar Advertising Co
- Outfront Media Inc.
- Clear Channel Outdoor Holdings, Inc.
- Intersection Co.
- Young Electric Sign Company
- JCDecaux SA
- Adams Outdoor Advertising Inc.
- Fairway Outdoor Advertising, Llc
- InSite Street Media
- Burkhart Advertising Inc.
- Interstate Outdoor Advertising LP
- Van Wagner Communications, LLC
- FlySigns Aerial Advertising
- AirSign Aerial Advertising
- Massivemedia Inc.
- Houck Transit Advertising Inc.
- Paramount Air Service
- Aerial Skyvertising Inc.
- Capitol Outdoor LLC
Methodology
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