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Beer In Macedonia

Euromonitor International, Feb 2012, Pages: 30


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After the sharp volume sales decline in 2009, and the slow recovery the following year (2010), beer continued its growth as a category, although it failed to achieve pre-global crisis volume levels in 2011. One of the reasons for this is the continued effects of the recent amendments to the Trade Law which limit retail hours of sale for alcohol products (including beer).

The Beer in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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