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Bath and Shower in China
Euromonitor International, June 2011, Pages: 50
Consumers showed a growing interest in indulgent and moisturising products within mass bath and shower towards the end of the review period, as a result of long-term growth in disposable income levels and a return to stronger economic growth in 2010. Players responded to this trend with strong new product development. Procter & Gamble for example launched Camay in late-2009, with this positioned as offering a glamorous fragrance for young female consumers. Other players followed Procter &...
The Bath and Shower in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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