Bleach in the United Kingdom

Euromonitor International, August 2012, Pages: 24

Bleach grew at a marginally higher rate in 2011 than the review period average. This improvement was not significant enough, however, to counter the prevailing trend that the bleach category is being stifled by a lack of innovation and by increasing interest in specialisation in home care among consumers.

Euromonitor International's Bleach in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN THE UNITED KINGDOM
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Jeyes Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Jeyes Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Jeyes Ltd: Competitive Position 2011
Unilever Home & Personal Care Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 3 Unilever Home & Personal Care Ltd: Key Facts
Summary 4 Unilever Home & Personal Care Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Unilever Home & Personal Care Ltd: Competitive Position 2011
Executive Summary
Home Care Grows Slowly As the Downturn Provides Mixed Blessings
the Downturn Hinders the Eco-trend
Supermarkets Benefit From Private Label and Consumer Cost-cutting
Home Care Still A Consolidated Multinational Market
Difficult Times Expected in Laundry Care
Key Trends and Developments
Home Care Not Impervious To UK Economic Woes
the Trend Towards Specialisation Continues
As the Recession Bites, Environmental Concerns Dwindle
Eco-packaging Remains A Viable Avenue for Growth
Innovation Stutters in the Recession But Is Still the Way To Go
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 6 Research Sources

- Dylon International Ltd
- Ecover Ltd
- Iba UK Ltd
- Jeyes Ltd
- Natural House Products Ltd
- Procter & Gamble Co, the
- Reckitt Benckiser Plc
- Robert Mcbride Ltd
- Sara Lee Household & Body Care UK Ltd
- Unilever Home & Personal Care Ltd

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