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Bath and Shower in the Philippines
Euromonitor International, June 2011, Pages: 34
During 2010, whitening remained the most prominent value added feature in bath and shower and was offered by several brands in response to the penchant among Filipinos for fairer complexions. Domestic brands such as SkinWhite and Silka continue to bank on their promises of delivering whiter skin to users. New features in products such as multiple purpose bath and shower products also emerged during 2010, specifically in men’s grooming. Dove Men+Care was launched in the Philippines during 2010.
The Bath and Shower in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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