Competition from alternative home care products such as surface care, particularly multi-purpose cleaners, had a negative impact on bleach’s performance in 2015. Product development in home care is becoming all the more multi-functional in nature, to the extent that consumers no longer perceive a pressing need to purchase separate bleach products. This is particularly true in the context of growing environmental concerns regarding the use of bleach.
The Bleach in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BLEACH IN SWEDEN
LIST OF CONTENTS AND TABLES
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Colgate-Palmolive Ab in Home Care (sweden)
Summary 1 Colgate-Palmolive AB: Key Facts
Summary 2 Colgate-Palmolive AB: Operational Indicators
Summary 3 Colgate-Palmolive AB: Competitive Position 2015
Home Care Registers Positive Value Growth in 2015
Manufacturers Seek To Make Household Tasks Less of A Chore
Multinationals To the Fore
Grocery Retailers Dominate Distribution
Further Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Laundry Duties A Source of Irritation
Removing the Chore From Cleaning
Collaborations With Consumer Appliance Manufacturers
Table 7 Households 2010-2015
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 4 Research Sources