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Bleach in Sweden Product Image

Bleach in Sweden

  • Published: April 2013
  • Region: Sweden
  • 17 pages
  • Euromonitor International

Innovation in competing areas, particularly surface and laundry care (chiefly the addition of stain removal properties to laundry detergents), is resulting in an on-going consumer migration away from bleach. Added to this, many multipurpose and bathroom cleaners were introduced over the review period which contain bleach in their formulations and are perceived as being more convenient because of their spray bottle format.

Euromonitor International's Bleach in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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BLEACH IN SWEDEN
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2007-2012
Table 2 Sales of Bleach: % Value Growth 2007-2012
Table 3 Bleach Company Shares 2008-2012
Table 4 Bleach Brand Shares 2009-2012
Table 5 Forecast Sales of Bleach: Value 2012-2017
Table 6 Forecast Sales of Bleach: % Value Growth 2012-2017
Executive Summary
Home Care Records Value Growth
Sustainability Is Key Trend
Brands Continue To Find Favour
Continued Domination of Store-based Retailing
Forecast Period Growth Expected
Key Trends and Developments
Difficult Economic Climate
Eco Innovation Continues
Concentrated Competitive Landscape
Penetration Levels for Consumer Appliances
Demand for Convenient, Time-saving Cleaning Solutions
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Penetration of Private Label by Category 2007-2012
Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown

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