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Bleach in Sweden
Euromonitor International, Aug 2011, Pages: 16
Since 2002, retail value sales of bleach have seen a decline each year and 2010 was no exception. Bleach is regarded by Swedish consumers as being old-fashioned, non-environmentally-friendly and harmful to the skin. Handling of bleach requires more care than other home care products that provide similar functionality. Younger consumers, in particular, showed preference for bleach alternatives over the review period.
The Bleach in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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