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Men's Grooming in Australia

Euromonitor International, Aug 2011, Pages: 27


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Over the review period male consumers in Australia became increasing comfortable with the concept of using products to assist in their grooming. Product innovation in men’s grooming also started to mirror trends in the development of products in beauty and personal care for women. Therefore new product development focused on the offer of more sophisticated products for specific parts of the body such as eyes and lips. Appearance enhancement has also become popular with products in men’s...

The Men's Grooming in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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