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Breakfast Cereals in Sweden

  • ID: 1449109
  • October 2015
  • Region: Sweden
  • 38 pages
  • Euromonitor International
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A big move towards muesli and oatmeal, away from flakes with low nutritional value, such as cornflakes, will be seen in 2015. Muesli grew by 6% in 2014 and is expected to see further, albeit weaker, growth of 3% in 2015 to reach a retail value of SEK400 million. This is attributed to the health trend which impacts all breakfast cereals categories. Although largely unchanged, the forecast value CAGR at 1% at constant 2015 prices is slightly lower than that seen in the review period.

The Breakfast Cereals in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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BREAKFAST CEREALS IN SWEDEN

October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Axfood Ab in Packaged Food (sweden)
Strategic Direction
Key Facts
Summary 1 Axfood AB: Key Facts
Summary 2 Axfood AB: Operational Indicators
Internet Strategy
Private Label
Summary 3 Axfood AB: Private Label Portfolio
Competitive Positioning
Summary 4 Axfood AB: Competitive Position 2014
Ica Sverige Ab in Packaged Food (sweden)
Strategic Direction
Key Facts
Summary 5 ICA Sverige AB: Key Facts
Summary 6 ICA Sverige AB: Operational Indicators
Competitive Positioning
Summary 7 ICA Sverige AB: Competitive Position 2015
Orkla Foods Sverige Ab in Packaged Food (sweden)
Strategic Direction
Key Facts
Summary 8 Orkla Foods Sverige AB: Key Facts
Summary 9 Orkla Foods Sverige AB: Operational Indicators
Competitive Positioning
Summary 10 Orkla Foods Sverige AB: Competitive Position 2015
Executive Summary
Value Growth Outpaces Volume Growth As Average Unit Prices Increase
Healthy, Homey and Natural Products Become More Popular
Continued Consolidation Meets Some Resistance
Specialisation Is the Cornerstone of Efficiency
Continued Premiumisation and Growth Expected
Key Trends and Developments
Eating Vegetarian, With A Conscience
Packaged Food Seeks To Imitate Consumer Foodservice Offerings, at Home and on the Go
Sugar No, Fredagsmys Yes!
Protein Is "the New Black"
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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