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Breakfast Cereals In Denmark
Euromonitor International, Dec 2011, Pages: 53
Time-saving Danes preferred low-sugar, wholegrain or natural breakfast cereals over the review period, as they were convenient to prepare. According to this, a small increase in retail value terms and a 3% development in volume terms will be achieved. Moreover, in promotion campaigns, the focus on specific target consumer groups, such as children or women, will have a positive influence on sales in 2011.
The Breakfast Cereals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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