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Breakfast Cereals In Hong Kong, China
Euromonitor International, Sep 2011, Pages: 50
Improving consumer sentiment, as the effects of the global financial crisis recede, is expected to result in breakfast cereals recording healthy sales growth of 6% to reach HK$239 million in 2011. Consumers are expected to prove more willing to spend on more nutritional, premium products. Demand will also be spurred by manufacturers providing consumers with more choice in terms of flavours, as well as a greater range of nutritional products with added vitamins.
The Breakfast Cereals in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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