Direct Selling in Colombia

Euromonitor International, March 2013, Pages: 42

During the review period beauty and personal care direct selling companies expanded, not only with the arrival of Natura Cosméticos, but with the strong increase in their sales forces, and strategies to improve their national coverage. As a result, this category increased its share within direct selling, going from 45% of total sales in direct selling at the beginning of the review period to 53% in 2012.

Euromonitor International's Direct Selling in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Furniture and Homewares Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Direct Selling market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DIRECT SELLING IN COLOMBIA
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Channel: Value 2007-2012
Table 2 Direct Selling by Channel: % Value Growth 2007-2012
Table 3 Direct Selling Company Shares: % Value 2008-2012
Table 4 Direct Selling Brand Shares: % Value 2009-2012
Table 5 Direct Selling Forecasts by Channel: Value 2012-2017
Table 6 Direct Selling Forecasts by Channel: % Value Growth 2012-2017
Avon Colombia Ltda in Retailing (colombia)
Strategic Direction
Key Facts
Summary 1 Avon Colombia Ltda: Key Facts
Summary 2 Avon Colombia Ltda: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Avon Colombia Ltda: Private Label Portfolio
Competitive Positioning
Summary 4 Avon Colombia Ltda: Competitive Position 2012
Belstar SA in Retailing (colombia)
Strategic Direction
Key Facts
Summary 5 Belstar SA: Key Facts
Summary 6 Belstar SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Belstar SA: Private Label Portfolio
Competitive Positioning
Summary 8 Belstar SA: Competitive Position 2012
Yanbal De Colombia SA in Retailing (colombia)
Strategic Direction
Key Facts
Summary 9 Yanbal de Colombia SA: Key Facts
Summary 10 Yanbal de Colombia SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Yanbal de Colombia SA: Private Label Portfolio
Competitive Positioning
Summary 12 Yanbal de Colombia SA: Competitive Position 2012
Executive Summary
Retailing Sees A Good Performance, Despite the Slowdown of the Economy
Internet Retailing Attracts the Attention of Companies and Consumers
Retailers Diversify Their Offer
Apparel Specialist Retailers Sees the Arrival of New Players
Optimistic Landscape for Retailing
Key Trends and Developments
Colombian Economy Continues To See A Positive Performance
Internet Retailing Shows Strong Growth
the Government Presents A Tax Reform To the Congress
Private Label Continues To Grow
Small and Mid-sized Cities: the Key for the Expansion of Retailing
Store Cards Contribute To Improving Access To Credit
Market Indicators
Table 7 Employment in Retailing 2007-2012
Market Data
Table 8 Sales in Retailing by Channel: Value 2007-2012
Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 21 Retailing Company Shares: % Value 2008-2012
Table 22 Retailing Brand Shares: % Value 2009-2012
Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 26 Non-store Retailing Company Shares: % Value 2008-2012
Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 43 Cash and Carry: Sales Value 2007-2012
Table 44 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 45 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 13 Research Sources

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