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Writing Instruments in China


Description: In 2009 the market for pens as a whole remained upbeat to match the rapid development of the stationery market, driven by improved economic prospects and a positive business environment.

The Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in China
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Renewal of Confidence Generated Positive Growth in Sales
Consumers Moving Towards Premium Products
Domestic Companies Leading All Subsectors
Store-based Retailing Remained the Main Distribution Channels
Slower Future Growth Expected Along With Economic Recovery
Key Trends and Developments
Increasing Disposable Incomes Making Personal Goods More Affordable
Risk of Inflation Following Global Recession
Consolidated Distribution Channels for Personal Goods
Marketing Strategies To Stimulate Sales
Decreasing Prices Across All Subsectors
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Ningbo Deli Stationery Co, Ltd
Strategic Direction
Key Facts
Summary 2 Ningbo Deli Stationery Co., Ltd: Key Facts
Summary 3 Ningbo Deli Stationery Co., Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Ningbo Deli Stationery Co., Ltd: Competitive Position 2009
Shanghai Laofengxiang Co, Ltd
Strategic Direction
Key Facts
Summary 5 Shanghai Laofengxiang Co., Ltd: Key Facts
Summary 6 Shanghai Laofengxiang Co., Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Shanghai Laofengxiang Co., Ltd: Competitive Position 2009
Shenzhen Fiyta Holdings Ltd
Strategic Direction
Key Facts
Summary 8 Shenzhen Fiyta Holdings Ltd: Key Facts
Summary 9 Shenzhen Fiyta Holdings Ltd: Operational Indicators
Company Background
Production
Summary 10 Shenzhen Fiyta Holdings Ltd: Production Statistics 2009
Competitive Positioning
Summary 11 Shenzhen Fiyta Holdings Ltd: Competitive Position 2009
Winpard Group
Strategic Direction
Key Facts
Summary 12 Winpard Group: Key Facts
Company Background
Production
Summary 13 Winpard Group: Production Statistics 2009
Competitive Positioning
Summary 14 Winpard Group: Competitive Position 2009
Zhuhai Rossini Watch Industry Ltd
Strategic Direction
Key Facts
Summary 15 ZhuHai Rossini Watch Industry Ltd: Key Facts
Company Background
Production
Summary 16 ZhuHai Rossini Watch Industry Ltd: Production Statistics 2009
Competitive Positioning
Summary 17 ZhuHai Rossini Watch Industry Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 18 New Product Launches 2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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