Analysis of Global Web Content Filtering Market
Frost & Sullivan, July 2012, Pages: 125
The prevention of malware exposure, content liabilities, and meeting government compliance has grown significantly in demand in the last three years. However, vendors are in a constant state of competition in which acquisitions, partnerships, volatile rebranding, consolidation, and aggressive pricing structures have created global strategic and tactical marketing. Cloud solutions have become a disruptive technology for on-premise appliances where cloud solutions are seen as a new way to reduce total cost of ownership (TCO) and capital expenditures (CAPEX). Mobile and remote devices are becoming a new paradigm for corporate environments with laptops, tablets, and smartphones as a major concern.
Executive Summary
-Web 2.0 applications such as Facebook and Twitter, along with a growing establishment of new Web sites, opened new channels for malware distributors to perform malicious attacks.
-Organizations face the complexity of managing evolving malware, maintaining productivity, and meeting compliance.
-Number of malicious sites identified each day, percent of legitimate sites compromised by malware distributors.
-Employees have become a liability to an organization’s security; throughout 2011 major corporations experienced security breaches as a result of Web 2.0 Web site access.
-Access to inappropriate content such as pornography, violence, and racism can create litigations and lawsuits that could range in the millions of dollars.
-Loss of productivity remains a top concern with executives, where content management becomes highly complex and laborious.
-Social networking sites can cause productivity concerns because of cyber slacking activities.
-Large enterprises seek solutions offering simplified, single-console management features that can control a large number of devices and users.
-Web content filtering vendors must address requirements presented by legacy systems, different platforms, and a variety of information technology (IT) environments in enterprises.
-Additional features such as data loss prevention (DLP), antivirus, and network optimization tools are becoming increasingly integrated within secure Web gateway solutions.
-Cloud computing, or software-as-a-service (SaaS) Web content filtering solutions, provide SME’s with low total cost of ownership (TCO) and efficient offsite filtering abilities.
-Partnerships with major Web 2.0 sites and major acquisitions of smaller security vendors indicate a new trend in achieving market leadership and penetration.
-Frost & Sullivan believes convergence of Web content filtering with additional security solutions will become the new paradigm within the next five years.
Market Overview—Definitions
-Included in this Web content filtering market analysis are security products with content filtering features that include phrase matching, URL filtering, selective content filtering, instant messaging (IM) filtering, malicious content detection, context filtering inspection, administration, and reporting.
-This research analyzes the Web content filtering market within the following regions: North America; Latin America; Europe, Africa, and the Middle East (EMEA); and the Asia-Pacific (APAC) region.
-Pricing structures are defined for on-premise and virtual appliances, software licenses, and cloud Web content filtering deployments.
-Deployment revenue is based on subscription licenses issued per seat or per user/per year as well as sales revenue from
on-premise/virtual appliances and software.
-The Web application layer includes any user or device that connects to the Internet, whether within the network or remotely.
-The cloud or SaaS is defined as remote computing infrastructure delivering services through a Web browser, a lightweight desktop, or mobile application without the need for a managed physical product or appliance physically located within the organization.
-DLP is defined as a security solution used to prevent data loss from occurring when it is viewed/processed, stored, or transmitted in the network.
-Antivirus programs are defined as a security solution that attempt to detect and quarantine computer malware or viruses on endpoints.
-Hypervisors are virtual operating systems that allow multiple operating systems to divide resources on a single server.
Market Overview—Key Questions This Study Will Answer
What is the current position of Web content filtering in terms of product growth and demand?
How will Web content filtering products evolve within the next five years?
Who are the main competitors in the Web content filtering field? How are they positioned and how will their positioning change?
How will social networking sites such as Facebook, YouTube, and Twitter affect business demand for Web content filtering products?
How will government regulations affect Web content filtering products within the next five years?
What are the main drivers and restraints Web content filtering vendors face on Web content filtering solutions?
Contents
Executive Summary
Market Overview
Total Web Content Filtering Market
-External Challenges: Drivers and Restraints
-Forecasts and Trends
-Market Share and Competitive Analysis
Cloud Segment Breakdown
On-premise Segment Breakdown
Regional Breakdown
The Last Word (Conclusions and Implications)
Appendix
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