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Internet/Cyber Cafes in Asia
Pearl Research, March 2011, Pages: 50
Leading market research and consulting firm Pearl Research is pleased to announce the release of its new “Internet Cafes in Asia” study.
Highlights from the study:
- There are more than 350,000 Internet cafes across Asia, estimated to generate more than $19 billion in revenues in 2011
- Some of the larger Internet cafes in China can have more than 200 PCs per café, a prime target for PC and hardware manufacturers. These large Chinese Internet cafes can typically earn ---- in a year. In India and Vietnam, cafes tend to be much smaller and have less than 20 seats, on average. Even with 86% PC penetration, Korean gamers still flock to Internet cafes with the top game “---“ being played there.
- For game operators and publishers, working with Internet cafes requires a different strategy.
Critical challenges for Internet cafes include high real estate and labor costs, increasing government scrutiny; consumers playing at home and a negative reputation amongst some consumers.
The “Internet Cafes in Asia” report provides an in-depth analysis of the Internet café market, executive summary; market sizing; inhibitors and drivers to growth; deep marketplace analysis; and strategic conclusions.
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