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Product Comparison - Customer Relationship Management Solutions for Small Enterprises
Info-Tech Research Group, July 2008, Pages: 15


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The Customer Relationship Management (CRM) software market is growing once again, especially those solutions focused on increasing demand in small enterprise and mid-markets. New market trends, such as Software as a Service (SaaS) and application development trends (e. g. Open Source Software, Web 2.0, community-based development) are reshaping CRM software delivery models, functional choices and value perceptions. As a result, IT decision makers are once again struggling to make effective CRM product comparisons. This research note takes an in-depth, comparative look at key players in the CRM small enterprise market and their main offerings. Coverage includes:

-A comprehensive overview of the factors influencing the CRM market.

-A graphical and text-based comparison of the five leading CRM products suitable for small enterprises, including relative vendor and product rankings.

-A summary of the relative strengths and weaknesses of each product.

-General recommendations for product selection.

Due to the emergence of new delivery (SaaS) and development models (e.g. open source, community-based development), CRM choices for small enterprises are expected to increase in number in the next 1-2 years, reiterating the need for companies to engage in a formal vendor selection process.



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Product Evaluations - Customer Relationship Management: Microsoft Dynamics CRM

Product Evaluations - Customer Relationship Management Microsoft Dynamics CRM (Ver. 4 Update)

Product Evaluations - Customer Relationship Management SageCRM

Product Evaluations - Customer Relationship Management Sage Software ACT!

Product Evaluations - Customer Relationship Management Salesforce.com Professional

Product Evaluations - Customer Relationship Management SugarCRM

Product Evaluations - Customer Relationship Management SugarCRM (Version 5.0 Update)

Customer Relationship Management for Small Enterprise Decision Guide and Implementation Tools



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