There are several drivers, restraints and opportunities shaping the future of the customer experience management market. Growing numbers of consumers and constant pressure faced by companies to sustain competition is responsible for driving this market. The market growth is also favored by the increase in the spending capacity of the companies. High cost and lack of awareness about the technology have hindered market growth to a larger extent. However, user relying on new digital channels at work or for personal activities is expected to create greater opportunities for the CEM market in the future.The market is segmented in terms touchpoint, industry and geography. In terms of touchpoint, the market is segmented into web, mobile, contact center, social media and others. Industries such as healthcare, media and entertainment, retail, manufacturing and others would experience tremendous growth in the customer experience management market. Regions including North America, Europe, Asia Pacific and LAMEA are expected to witness rapid growth in the market.
The leading manufacturers indulge in business strategies such as research & development, collaboration, acquisition & mergers and others. Some of the most prominent market players in this sector are Oracle Corporation, IBM, Adobe Systems, Verint Systems, SAP SE, Tech Mahindra, Zendesk, Satmetrix, ResponseTek, ClickTale, Kana and others.
KEY BENEFITS FOR STAKEHOLDERS
This research involves a comprehensive, qualitative evaluation of effective marketing and branding initiatives backed by major brands.
The market study offers an in-depth examination of the present and new trends with a special focus on the business environment worldwide.
SWOT analysis conducted on key market players outline the strengths, weaknesses, threat and opportunities enjoyed by the prominent vendors.
This study further accesses the critical business imperatives such as adoption rate, consumption volume, production capability and others.
The projections in the market research report is made by examining the recent news and policies that has influenced the progress of the industry.
An extensive examination has been carried, in the study to bring out the key market drivers, restraints and opportunities shaping the future of the industry.
The projections in the report is made by examining the recent news and policies that has influenced the progress of the industry.
CUSTOMER EXPERIENCE MANAGEMENT MARKET KEY SEGMENTS
Customer Experience Management Market - By Touchpoint
Social Media
Web
Contact Center
Others
Customer Experience Management Market - By Industry
Healthcare
Information Technologies
Hospitality
Automotive
Others
Key Market Player
Oracle Corporation
IBM
Adobe Systems
Verint Systems
SAP SE
Tech Mahindra
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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