Case Study: Eircom Is Investing In Analytics To Improve Customer Experience And Drive Growth
- ID: 2296688
- August 2012
- Region: Ireland
- Analysys Mason Group
eircom, Ireland’s largest telecoms operator, has decided to make significant investment in analytics improve customer experience and drive growth. In the customer domain, analytics is intended to support multiple use cases from campaign management to competitive analysis, unlocking opportunities for growth and enabling the company to better understand the needs and behaviour of its customers.