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Interactive Mobile and Social Media Marketing Spend in the US 2012-2016 Product Image

Interactive Mobile and Social Media Marketing Spend in the US 2012-2016

  • ID: 2356221
  • November 2012
  • Region: United States
  • 45 pages
  • TechNavio

TechNavio's analysts forecast the Interactive Mobile and Social Media Marketing Spend in the US to grow at a CAGR of 28.48 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased penetration of smartphones and tablets. Interactive Mobile and Social Media Marketing Spend in the US has also been witnessing the emerging demand for games marketing. However, the lack of proper marketing strategy could pose a challenge to the growth of this market.

TechNavio's report, the Interactive Mobile and Social Media Marketing Spend in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Interactive Mobile and Social Media Marketing Spend in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are AKQA Inc., Ogilvy Group Inc., Razorfish Inc., and SapientNitro USA Inc.

The oher vendors mentioned in the report are: TribalDDB Worldwide Inc., VML Inc., Rosetta Inc., Possible Worldwide Inc., READ MORE >

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01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
04. Market Landscape
04.1 Interactive Mobile and Social Media Marketing Spend in the US
Market Size and Forecast
04.2 Interactive Mobile Marketing Spend in the US
Market Size and Forecast
Market Segmentation
04.3 Interactive Social Media Marketing Spend in the US
Market Size and Forecast
Market Segmentation
04.4 Interactive Marketing Spend in the US
Market Segmentation
End-user Segmentation
04.5 Five Forces Analysis
05. Vendor Landscape
06. Buying Criteria
07. Market Growth Drivers
08. Drivers and their Impact
09. Market Challenges
10. Impact of Drivers and Challenges
11. Market Trends
12. Key Vendor Analysis
12.1 SapientNitro USA Inc.
SWOT Analysis
12.2 AKQA Inc.
SWOT Analysis
12.3 Razorfish Inc.
SWOT Analysis
12.4 Ogilvy Group Inc.
SWOT Analysis
13. Other Reports in this Series

List of Exhibits:
Exhibit 1: Interactive Mobile and Social Media Marketing Spend in the US 2012-2016 (US$ billion)
Exhibit 2: Interactive Mobile Marketing Spend in the US 2012-2016 (US$ billion)
Exhibit 3: Interactive Mobile Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
Exhibit 4: Interactive Mobile Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
Exhibit 5: Interactive Social Media Marketing Spend in the US 2012-2016 (US$ billion)
Exhibit 6: Interactive Social Media Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
Exhibit 7: Interactive Social Media Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
Exhibit 8: Interactive Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
Exhibit 9: Interactive Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
Exhibit 10: Interactive Marketing Spend in the US by End-user Segmentation 2012
Exhibit 11: Interactive Marketing Spend in the US by End-user Segmentation 2012-2016 (percentage)

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TechNavio Announces the Publication of its Research Report - Interactive Mobile and Social Media Marketing Spend in the US 2012-2016

TechNavio today launched its report, Interactive Mobile and Social Media Marketing Spend in the US 2012-2016, based on an in-depth analysis focusing exclusively on the US. The report aims to aid decision makers' understanding of the present and future landscape of the market.

Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''One of the major trends in this market is the demand for games marketing. Games offer ease of market segmentation and targeting potential customers at a cost which is very low when compared to traditional marketing solutions. Thus, due to the presence of several positive trends the future of Interactive Mobile and Social Media Marketing Spend in the US looks promising.''

According to the report, one of the major drivers is the increased penetration of smartphones and tablets. The increased penetration of technologically advanced smartphones has helped interactive mobile marketing solution providers improve the deployment of mobile display and search-related marketing efforts. This has in turn provided end-users with ease of segmenting and targeting only potential customers.

Further, the report reveals that the lack of proper marketing strategy constitutes one of the major challenges in this market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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AKQA, Ogilvy Group, Razorfish, SapientNitro USA, TribalDDB Worldwide, VML, Rosetta, Possible Worldwide, iCrossing, Radian6 Technologies, Sysomos, Adobe Systems, SAS Institute, Visible Technologies, Conversocial, HootSuite Media, SocialVolt, Viralheat, HubSpot

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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