Results for tag: "Contextual Advertising"

Contextual advertising is a form of online advertising that uses contextual information to target ads to users. It is based on the idea that the content of a webpage or other online material can be used to determine the most relevant ads to display to a user. Contextual advertising works by analyzing the content of a webpage or other online material and then displaying ads that are related to the content. This type of advertising is often used to target users who are likely to be interested in the product or service being advertised. Contextual advertising is a popular form of online advertising, as it allows advertisers to target their ads to users who are likely to be interested in their product or service. This type of advertising is often used in combination with other forms of online advertising, such as search engine marketing and display advertising. Some companies in the contextual advertising market include Google AdSense, Yahoo! Advertising, Microsoft Advertising, and Amazon Advertising. Show Less Read more