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Direct Mail is a form of direct marketing that involves sending physical mail to a target audience. It is a form of advertising that is used to reach potential customers and build relationships with existing customers. Direct Mail can be used to promote products, services, or events, as well as to provide information about a company or organization. It is often used in combination with other forms of direct marketing, such as email, telemarketing, and online advertising.
Direct Mail is a cost-effective way to reach a large audience, as it can be tailored to target specific demographics. It is also a great way to build brand recognition and loyalty, as it allows companies to create personalized messages that are tailored to the recipient. Additionally, Direct Mail can be used to measure the success of a campaign, as it allows companies to track the response rate of their campaigns.
Some companies in the Direct Mail market include Valpak, Epsilon, and Harte Hanks. Show Less Read more