Loyalty Management is a type of Customer Relationship Management (CRM) that focuses on building and maintaining customer loyalty. It involves the use of loyalty programs, such as rewards points, discounts, and other incentives, to encourage customers to continue to purchase from a company. Loyalty Management also involves the use of customer data to better understand customer behavior and preferences, and to create personalized experiences for customers. This data can be used to create targeted marketing campaigns, as well as to develop new products and services. Loyalty Management is an important part of any CRM strategy, as it helps to build customer loyalty and increase customer retention. It can also help to increase customer lifetime value, as customers who are loyal to a company are more likely to purchase more products and services over time. Some companies in the Loyalty Management market include Maritz Motivation Solutions, Aimia, Bond Brand Loyalty, and ICLP. Show Less Read more
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