26 Leading Air Fryer Companies Shaping the Market: Exclusive Competitive Insights Through 2030

Exploring the Leaders in the Global Air Fryer Market

The air fryer market is witnessing accelerated demand and creative innovations, fueled by consumers’ health priorities and desire for convenience. Leading air fryer companies are setting new standards with smart features, multifunctional design, and responsive supply strategies to navigate regulatory and tariff changes. In the evolving landscape projected to surpass USD 2.28 billion by 2030, strategic differentiation and agile manufacturing are key to sustaining growth. Meet the top 26 industry players at the forefront of this transformation:

1. American Micronic Instruments Pvt Ltd

Known for its robust build and efficient heating technologies, American Micronic stands out for prioritizing durability, user-friendly operations, and value-focused pricing. The brand draws consumers seeking reliable air fryers tailored to both residential and professional settings.

2. Bajaj Electricals Ltd.

Bajaj leverages deep domestic distribution and engineering expertise to deliver affordable, energy-efficient air fryers. Their focus on innovation aligns with regional dietary habits, making them a staple in fast-growing air fryer markets.

3. BLACK+DECKER Inc.

A trusted global name, BLACK+DECKER seamlessly integrates advanced digital controls and sleek designs, targeting both home cooks and professional kitchens. Their strong global footprint and product reliability drive significant competitive edge.

4. Breville Pty Ltd.

Breville stands out for its commitment to multifunctional, premium air fryers featuring intuitive interfaces and precision temperature control. The brand appeals to culinary enthusiasts desiring versatility and performance.

5. Chefman by RJ Brands, LLC.

Chefman capitalizes on rapid digital adoption and aesthetic appeal, offering tech-forward models with unique functionalities. Strategic influencer partnerships and recipe-centric marketing reinforce its market position.

6. Cosori by Vesync Co., Ltd

Cosori distinguishes itself with Wi-Fi-enabled smart fryers and intuitive touch controls. Their focus on user experience and digital integration caters to a tech-savvy, health-conscious customer base.

7. Cuisinart by Conair LLC

Cuisinart merges culinary heritage with innovative engineering, emphasizing durability and versatility. Its products are favored in households seeking both efficiency and trusted branding.

8. Dash, LLC

Dash is recognized for compact, colorful designs and space-saving solutions tailored to urban kitchens. Their accessible price points and vibrant marketing capture younger demographics and minimalistic lifestyles.

9. De’ Longhi Group

De’ Longhi leads with stylish, multifunction air fryers and advanced safety features. Commitment to quality assurance and global supply flexibility ensures strong brand loyalty and adaptability.

10. Electrolux Group

Electrolux delivers air fryers with cutting-edge energy efficiency and smart home compatibility. Their international distribution channels and environmental initiatives enhance competitive positioning.

11. GoWISE USA by Ming's Mark Inc.

GoWISE focuses on affordable digital air fryers with multi-purpose cooking modes. The brand’s rapid product iteration and customer-driven feedback loop help maintain relevance among value-focused buyers.

12. Groupe SEB

A global powerhouse, Groupe SEB’s portfolio includes high-capacity fryers and chef-inspired models. Their investment in R&D and strong partnerships with culinary institutions underscore market leadership.

13. Hamilton Beach Brands Holding Company

Hamilton Beach excels in accessible, large-capacity air fryers and innovative kitchen appliances. Strong omni-channel strategies and responsive customer service drive adoption in North American households.

14. Kalorik Electronics Technology (Xiamen) Co.,Ltd

Kalorik is celebrated for integrating sleek European aesthetics and versatile cooking modes. Its commitment to continuous innovation positions it favorably within both residential and commercial segments.

15. KENT RO Systems Limited

KENT RO leverages expertise in kitchen health appliances, emphasizing energy efficiency, easy maintenance, and robust after-sales support for its air fryer lineup.

16. Midea Group Co., Ltd.

Midea brings scale and advanced research capabilities, offering high-performance air fryers at competitive prices. Its global manufacturing network enhances agility in the face of tariff and trade changes.

17. Newell Brands Inc.

Newell Brands’ extensive product line features user-centric, digital-ready air fryers. Strategic supply chain partners and a multi-brand approach bolster their expansive global reach.

18. NuWave, LLC

NuWave stands apart with innovative air frying technology and a focus on healthier cooking solutions, tapping into the growing health and wellness trend through effective direct-to-consumer channels.

19. Panasonic Holdings Corporation

Panasonic combines advanced Japanese engineering and smart home compatibility, delivering air fryers with precise heat control and reliability tailored for diverse global markets.

20. Russell Hobbs, Inc. by SPECTRUM BRANDS HOLDINGS, INC.

Russell Hobbs is synonymous with classic style, intuitive controls, and functional air fryers. They maintain strong positioning in Europe with targeted marketing and proven performance.

21. SharkNinja, Inc.

SharkNinja drives innovation through rapid design cycles and multifunctional features. Known for aggressive omni-channel distribution and experiential marketing, it remains a frontrunner in smart appliance adoption.

22. Taurus Group

Taurus effectively blends Mediterranean design sensibilities with technological advancements in air frying. Their focus on commercial capacity models supports growth in hospitality and catering sectors.

23. Tristar Group

Tristar delivers entry-level and medium-capacity air fryers with robust safety features. Their broad European footprint and commitment to reliable distribution ensure consistent availability.

24. Typhur Inc.

Typhur distinguishes itself with precision cooking and AI-powered features, attracting gourmet enthusiasts and consumers seeking cutting-edge appliance integration in connected kitchens.

25. Versuni (Philips Domestic Appliances)

Versuni, formerly Philips Domestic Appliances, dominates with market-leading, health-focused air fryers known for durability and performance. Proprietary rapid air technology offers a unique competitive edge.

26. Xiaomi Corporation

Xiaomi applies its digital ecosystem expertise, introducing app-driven air fryers for seamless smart home experiences. Price innovation and community-driven branding amplify its global market share.

Unlock Deeper Competitive Analysis and Industry Trends

As the air fryer market accelerates toward 2030 with breakthroughs in digital integration, regional manufacturing agility, and customer-engaging lifestyle trends, aligning with top players is crucial for strategic growth. For a complete breakdown of market segmentation, regional insights, and actionable strategies from industry leaders, access the full Air Fryer Market by Type, Mode of Operation, Capacity, Sales Channel, End User – Global Forecast to 2030.