9 Leading Electric Toothbrush Companies Shaping the Future in 2025 and Beyond

Discover which top electric toothbrush companies are driving innovation, responding to evolving consumer demand, and shaping market trends in oral care. For comprehensive competitor and market insights, explore the full market research report.

Spotlight on 9 Leading Electric Toothbrush Companies

1. Procter & Gamble Co.

As the parent of the globally recognized Oral-B brand, Procter & Gamble Co. remains at the forefront of the electric toothbrush market by combining extensive oral care expertise with a robust global presence. The company stands out for its innovation in oscillating–rotating and smart-connected models, leveraging decades of consumer trust and research partnerships with dental professionals. P&G's strategic product differentiation and wide distribution channels position it among the market leaders driving advanced hygiene solutions worldwide.

2. Koninklijke Philips N.V.

Koninklijke Philips N.V., famed for its Sonicare technology, excels in delivering high-frequency, gentle cleaning devices known for improving gum health. Philips stands apart through consistent R&D investments, integration of Bluetooth connectivity, and user-centered design. Its global reach, combined with a reputation for product efficacy, makes it a leading choice for both adult and pediatric end users seeking innovative oral hygiene solutions.

3. Colgate-Palmolive Company

Colgate-Palmolive Company leverages its extensive oral care legacy to cater to mass-market consumers, focusing on affordability and accessibility. The company's electric toothbrush lineup features a range of mid-priced and economy models, often endorsed by dental professionals. By harnessing effective digital marketing and expanding into emerging markets, Colgate maintains its status among industry top players in the competitive analysis of global oral care brands.

4. Xiaomi Corporation

Xiaomi Corporation has rapidly gained recognition for introducing smart, design-forward electric toothbrushes that emphasize connected features at attractive price points. By integrating app-based brushing guidance and appealing to tech-savvy consumers, Xiaomi drives adoption among younger demographics, especially in Asia-Pacific. Its agile response to regional trends and online-centric distribution channels have solidified its position as an industry innovator.

5. Panasonic Corporation

Panasonic Corporation distinguishes itself with a diversified portfolio that spans sonic and oscillating brush models, targeting both traditional and tech-oriented users. Renowned for product durability and battery life, Panasonic continuously enhances bristle technology and ergonomic design. The company's adaptability in the face of shifting tariffs and regional demand makes it a steadfast market leader in the electric toothbrush segment.

6. Church & Dwight Co., Inc.

Church & Dwight Co., Inc., best known for the Arm & Hammer brand, focuses on delivering value-centric products combining affordability with essential features. Its strong presence in North American retail and consistent product quality attract buyers seeking reliability without premium pricing. By spanning the economy and mid-tier price segments, the company supports recurring demand in both mature and emerging markets.

7. Sunstar Group

Sunstar Group leverages extensive dental expertise, offering specialized electric toothbrushes tailored for gum care and gentle cleaning. Focused on innovation and clinical partnerships, Sunstar emphasizes research-based product development and premium positioning. Its commitment to oral health advocacy and expanding reach in Europe and Asia distinguishes it in the competitive landscape.

8. FOREO AB

FOREO AB combines Scandinavian design ingenuity with high-tech features, gaining acclaim for sleek, silicone-based electric toothbrushes suited for sensitive teeth and gums. By advocating for sustainability and unique aesthetics, FOREO appeals to discerning consumers seeking a blend of innovation and style. The brand’s strong digital presence and focus on the premium market segment further cement its competitive advantage.

9. Beurer GmbH

Beurer GmbH, rooted in German engineering, specializes in providing reliable and user-friendly electric toothbrush models for both adults and children. The brand’s portfolio is distinguished by emphasis on ergonomics, easy operation, and robust after-sales support. With a reputation for precision and consistent product quality, Beurer serves a broad range of consumer needs across key geographic regions.

Conclusion: Access In-Depth Competitive Analysis and Market Projections

The electric toothbrush market is set for robust growth through 2030, fueled by continual advances in technology, responsive supply chains, and rising consumer demand for smarter, healthier oral care solutions. Stay ahead in the evolving landscape—unlock the strategic insights, forecasts, and competitor intelligence you need by accessing the Electric Toothbrush Market by Product Type, Distribution Channel, Price Range, End User, Bristle Type, Smart Features – Global Forecast to 2030.