Top 9 Maternity Innerwear Companies Shaping Global Trends in 2025 and Beyond

Discover which brands are leading the transformation of maternity innerwear in 2025 and beyond. This in-depth review spotlights nine market leaders, highlighting their strategies, innovation, and unique strengths, while providing essential insights from the industry’s latest detailed market report.

1. Wacoal America, Inc.

Recognized for its superior fit technology and commitment to comfort, Wacoal America, Inc. is a powerhouse in the maternity innerwear segment. The company leverages advanced fabric innovations such as moisture-wicking fibers and adaptive support zones to create bras and camisoles that adjust throughout pregnancy and postpartum stages. Wacoal’s robust distribution network—spanning offline and online channels—has made it a sought-after choice among women seeking both performance and style in their innerwear.

2. Anita Dr. Helbig GmbH & Co. KG

Anita Dr. Helbig GmbH & Co. KG stands out for its specialized focus on maternal health and ergonomic design. Known for seamless construction and environmentally conscious materials, Anita offers a diverse range of maternity bras and shapewear that support gentle compression and easy nursing access. Its emphasis on quality and comfort has positioned the brand as a leader in premium maternity innerwear, especially across Europe and emerging global markets.

3. Spanx, Inc.

Spanx, Inc. has redefined shapewear, bringing innovation to maternity support garments and belly bands. By incorporating spandex-blend fabrics and intelligent compression technologies, Spanx delivers products that accommodate body changes while providing core support during and after pregnancy. The brand’s focus on style, versatility, and effective online outreach has amplified its impact with digitally savvy consumers seeking both function and fashion.

4. Bravado Designs, Inc.

Bravado Designs, Inc. leads with a user-centric approach, specializing in nursing bras that blend everyday wearability with nursing accessibility. Their product portfolio features sustainable materials, wireless construction, and thoughtful adjustability for the evolving needs of mothers. Bravado’s commitment to inclusivity, comfort, and consumer feedback ensures high loyalty and strong market presence in both specialty stores and e-commerce platforms.

5. ThirdLove, Inc.

ThirdLove, Inc. disrupts the maternity innerwear market through data-driven personalization and a vast size range. By harnessing virtual sizing tools and direct consumer insights, ThirdLove rapidly innovates on fit and style. Its bras and briefs are praised for seamless finishes and adaptive support, catering to mothers throughout pregnancy and postpartum recovery. The company’s digital-first strategy and focus on premium materials underpin its competitive advantage.

6. Jockey International, Inc.

With a legacy of excellence in comfortwear, Jockey International, Inc. brings mainstream accessibility to maternity innerwear. The brand offers affordable maternity bras, briefs, and camisoles, emphasizing breathable cotton and spandex blends. Jockey’s engagement in both offline retail and growing online marketplaces delivers reliable options across a wide range of price points and end-user stages, appealing to value-driven and mass-market segments alike.

7. H & M Hennes & Mauritz AB

As a global fast-fashion leader, H & M Hennes & Mauritz AB integrates trend-forward design with maternal-friendly features. Their maternity innerwear collection features sustainable fabrics and inclusive sizing, reflecting contemporary style and environmental sensitivity. H & M’s robust omnichannel presence and affordable pricing enable widespread reach, making maternity essentials easily accessible to women across diverse regions and lifestyles.

8. Marks and Spencer Group plc

Marks and Spencer Group plc offers an extensive maternity innerwear lineup known for its attention to detail and UK-based craftsmanship. The company prioritizes hypoallergenic materials and supportive silhouettes across bras, briefs, and camisoles, catering to various stages of maternity and postpartum. Marks & Spencer’s established retail footprint and trusted brand reputation drive strong loyalty among expecting and new mothers throughout Europe and beyond.

9. Gap Inc.

Gap Inc. is acclaimed for its mix of modern aesthetics and functional maternity solutions. The brand’s maternity bras, briefs, and shapewear feature gentle compression, seamless construction, and easy nursing features. Gap’s active commitment to ethical sourcing, broad size offerings, and a seamless online-offline shopping journey position it as a favorite among millennials seeking quality, convenience, and value in maternity innerwear.

Conclusion: Discover the Full Competitive Landscape and Future Trends

As consumer expectations for comfort, versatility, and inclusivity propel the maternity innerwear market forward, these nine leading companies continue to set benchmarks in design, material innovation, and customer engagement. For an in-depth look at market segmentation, regional trends, and growth forecasts through 2030—including impacts of recent tariff changes and the latest in digital shopping innovation—access the full Maternity Innerwear Market by Product Type (Maternity Bra, Maternity Briefs, Maternity Camisole), Distribution Channel (Offline, Online), Material Type, Price Range, End User Stage - Global Forecast 2025-2030 report for actionable intelligence and strategic insights.