8 Leading Women’s Night & Underwear Companies Shaping the Market in 2025 and Beyond

Women’s Night & Underwear Market Leaders: Industry Overview

The global women’s nightwear and underwear market is undergoing rapid transformation, fueled by increased demand for sustainable textiles, digital retail innovations, and expanding inclusivity in product offerings. Competitive dynamics are being reshaped by developments in augmented reality fitting rooms, AI-driven personalization, and eco-conscious manufacturing. As the market is projected to reach USD 152.28 billion by 2030, these top companies are defining the industry’s direction and setting new standards for quality, comfort, and customer engagement.

Company Spotlights: 8 Top Players in the Women’s Night & Underwear Market

1. Victoria's Secret & Co.

Victoria's Secret & Co. is a global icon in women’s lingerie, sleepwear, and loungewear. Renowned for its bold branding and wide-ranging product portfolio, the company continues to innovate with AI-powered sizing tools and inclusive marketing. Its focus on expanding premium and sustainable collections reinforces Victoria’s Secret’s role as a trendsetter and a key competitive force in the evolving women’s nightwear sector.

2. Hanesbrands Inc.

Hanesbrands Inc. leverages a diverse global footprint and trusted legacy brands—such as Hanes and Maidenform—to deliver high-quality, affordable women’s underwear and sleepwear. The company’s vertical integration and investment in material innovation help it respond rapidly to changing fashion and comfort trends. Emphasis on responsible sourcing and expansion into digital channels keeps Hanesbrands at the forefront of market leaders.

3. PVH Corp.

PVH Corp., parent of iconic labels like Calvin Klein and Tommy Hilfiger, drives its women’s nightwear and underwear growth by merging classic design with modern performance fabrics. The company’s global presence, sustainability initiatives, and data-driven merchandising solidify its reputation as a leading provider shaping the future of premium and mid-tier apparel segments.

4. Fast Retailing Co., Ltd.

Known for its UNIQLO brand, Fast Retailing Co., Ltd. excels in functional basics and technologically advanced fabrics that emphasize comfort and longevity. Its HEATTECH and AIRism ranges are prime examples of textile innovation. The brand’s omnichannel strategy and scalability enable it to capture a broad customer base in the expanding women’s night & underwear market.

5. American Eagle Outfitters, Inc.

Through its Aerie label, American Eagle Outfitters, Inc. has championed body positivity and inclusivity, resonating strongly with younger demographics. The company’s focus on natural fabrics, digital-first shopping experiences, and social-conscious branding positions it as a boundary-pusher among industry top players.

6. H & M Hennes & Mauritz AB

H&M stands out for affordable women’s nightwear and underwear styles that blend the latest trends with sustainable material options. Its circular fashion programs and commitment to transparency in supply chains appeal to eco-conscious shoppers. H&M’s global retail and digital expansion support its leadership in delivering accessible and fashionable intimates.

7. Delta Galil Industries Ltd.

Delta Galil Industries Ltd. is a key B2B and private label manufacturer powering many well-known brands around the world. With advanced R&D in textile technologies, the company excels in producing comfortable, functional, and on-trend women’s night & underwear products for clients across all price tiers.

8. Wacoal Holdings Corp.

Wacoal Holdings Corp. is celebrated for its precision in fit and commitment to high-quality craftsmanship. The brand caters to a diverse age group, bolstering its global position with luxury fabrics and ongoing innovation in shapewear and sleepwear. Wacoal’s focus on regional market adaptations reflects its deep understanding of customer preferences worldwide.

Conclusion: Elevate Your Competitive Strategy

As leading companies continue to innovate and diversify in the women’s night & underwear industry, understanding their strategies is vital for benchmarking and future growth. For in-depth competitive analysis, market trends, and actionable forecasts through 2030, access the comprehensive Women's Night & Underwear Market by Product Type, Distribution Channel, Price Tier, Material, Age Group - Global Forecast to 2030 today.