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Global Portable Generator Market - Analysis by Power Rating, Fuel Type, End-user, and Geography - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4542916
  • Report
  • Region: Global
  • 130 pages
  • Mordor Intelligence
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  • Atlas Copco AB
  • Caterpillar Inc.
  • Eaton Corporation PLC
  • Honda Motor Co Ltd
  • Kohler Co.
  • Kubota Corporation
  • MORE
The portable generator market is likely to grow in the near future, owing to increasing demand for uninterrupted and reliable power supply and growing power outages. The portable generators are widely used for small to medium load power equipment, which include industrial machineries, such as air compressors, drills, vibrators, etc. The development of industrial and commercial infrastructure is expected to drive the demand for portable generators, majorly deployed as standby power source. In India, the government had made provision of INR 3 trillion for the Micro Units Development and Refinance Agency (MUDRA) scheme for 2018-2019, and an additional INR 3,794 crore for MSMEs for credit, capital support, interest subsidy and promotion of innovations. The implementation of such initiatives is expected to drive the growth of small to mid-size industries which is expected to be a big boost for portable generators market.

Power Outages are driving the Portable Generator Market

Globally, the power outages has led to adoption of standby power source, such as generators that can provide the reliable and regular electricity. The portable generators can meet the requirement of reliable and regular electricity supply and it can also be transported easily. The small to medium size industries across the world is growing rapidly, which is likely to continue in the coming years as well. The regular supply of electricity for successful business operations of such industries is an imperative, which is a big boost for adoption of portable generators to tackle the power outage situation. In North America, the outages caused due to extreme weather is likely to rise as climate change increases the intensity and frequency of blizzards, hurricanes, floods, and other adverse weather events. Such power outages creates huge market opportunity for portable generator market.

Asia-Pacific to Dominate the Market Growth

The Asia-Pacific region is expected to dominate the market, led by China and India owing to increasing demand for electricity in the region. The development of infrastructure and industrial growth coupled with rising disposable income in the region has led to surge in demand of electricity. The growth in population has led to increased urbanization in the region, which has led to surge in demand for electricity, which, in turn, has led to growth in requirement of standby power source. The urban population in Asia-Pacific region is anticipated to increase by 70% during 2000-2030, which is expected to positively impact the portable generators market in the region during the forecast period.

The major players include - Generac Power Systems, Inc., Caterpillar Inc., Siemens AG, Kohler Co., Honda Motor Co Ltd, Briggs & Stratton Corporation, Wacker Neuson SE, Atlas Copco AB, Kubota Corporation, Eaton Corporation PLC, Yamaha Motor Co., Ltd., among others.

Reasons to Purchase This Report
  • Current and future portable generators market outlook in the developed and emerging markets
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • The segment that is expected to dominate the market
  • Regions that are expected to witness fastest growth during the forecast period
  • Identify the latest developments, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report

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Note: This is an On Demand product, please allow 3-5 working days for delivery after order is placed.
Note: Product cover images may vary from those shown
2 of 4


  • Atlas Copco AB
  • Caterpillar Inc.
  • Eaton Corporation PLC
  • Honda Motor Co Ltd
  • Kohler Co.
  • Kubota Corporation
  • MORE
1. Executive Summary

2. Research Methodology
2.1 Scope of the Report
2.2 Market Definition
2.3 Study Assumptions
2.4 Study Deliverables
2.5 Research Phases

3. Market Overview
3.1 Introduction
3.2 Market Size and Demand Forecast until 2023
3.3 Recent Trends and Developments

4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities

5. Supply Chain Analysis

6. Industry Attractiveness - Porter’s Five Force Analysis
6.1 Bargaining Power of Suppliers
6.2 Bargaining Power of Consumers
6.3 Threat of New Entrants
6.4 Threat of Substitutes
6.5 Intensity of Competitive Rivalry

7. Market Segmentation and Analysis (Overview, Market Size and Demand Forecast until 2023)
7.1 By Power Rating
7.1.1 Less than 5 KW
7.1.2 Between 5 to 10 KW
7.1.3 Above 10 KW
7.2 By Fuel Type
7.2.1 Gas
7.2.2 Diesel
7.2.3 Others
7.3 By End-user
7.3.1 Industrial
7.3.2 Commercial
7.3.3 Residential

8. Regional Market Analysis (Overview, Market Size, and Demand Forecast until 2023)

8.1 North America
8.1.1 United States
8.1.2 Canada
8.1.3 Rest of North America
8.2 Europe
8.2.1 United Kingdom
8.2.2 Germany
8.2.3 France
8.2.4 Russia
8.2.5 Rest of Europe
8.3 Asia-Pacific
8.3.1 China
8.3.2 India
8.3.3 Japan
8.3.4 South Korea
8.3.5 Rest of Asia-Pacific
8.4 South America
8.4.1 Brazil
8.4.2 Argentina
8.4.3 Rest of South America
8.5 Middle East & Africa
8.5.1 Saudi Arabia
8.5.2 United Arab Emirates
8.5.3 Nigeria
8.5.4 South Africa
8.5.5 Algeria
8.5.6 Rest of Middle East & Africa

9. Key Company Analysis* (Overview, Products & Services, Financials**, Recent Development, and Analyst View)
9.1 Generac Power Systems, Inc.
9.2 Caterpillar Inc.
9.3 Siemens AG
9.4 Kohler Co.
9.5 Honda Motor Co Ltd
9.6 Briggs & Stratton Corporation
9.7 Wacker Neuson SE
9.8 Atlas Copco AB
9.9 Kubota Corporation
9.10 Eaton Corporation PLC
9.11 Yamaha Motor Co., Ltd.

10. Competitive Landscape
10.1 Mergers and Acquisitions
10.2 Joint Ventures, Collaborations, and Agreements
10.3 Strategies Adopted by Leading Players

11. Appendix
11.1 Contact Us
11.2 Disclaimer

*List not exhaustive
**Subject to availability on public domain
Note: Product cover images may vary from those shown
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4 of 4
  • Generac Power Systems Inc.
  • Caterpillar Inc.
  • Siemens AG
  • Kohler Co.
  • Honda Motor Co Ltd
  • Briggs & Stratton Corporation
  • Wacker Neuson SE
  • Atlas Copco AB
  • Kubota Corporation
  • Eaton Corporation PLC
  • Yamaha Motor Co. Ltd.
Note: Product cover images may vary from those shown