Immersive Fashion Market Report 2026

The immersive fashion market size has grown exponentially in recent years. It will grow from $2.97 billion in 2025 to $3.65 billion in 2026 at a compound annual growth rate (CAGR) of 22.9%. The growth in the historic period can be attributed to growth of e-commerce fashion platforms, rising consumer interest in digital experiences, expansion of social media-driven fashion trends, early adoption of ar tools in retail, increasing use of 3d design software.

The immersive fashion market size is expected to see exponential growth in the next few years. It will grow to $8.25 billion in 2030 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increasing investment in immersive retail technologies, rising demand for personalized fashion experiences, expansion of metaverse fashion platforms, growth of digital-only apparel markets, integration of ai in fashion design workflows. Major trends in the forecast period include increasing adoption of virtual try-on experiences, rising use of ar-enabled fashion applications, growing integration of digital fashion assets, expansion of virtual fashion shows, enhanced focus on interactive garment design.

The increased online shopping is expected to drive the growth of the immersive fashion market going forward. Online shopping refers to the process of purchasing goods or services over the Internet, allowing consumers to buy from retailers digitally and have items delivered to their location. This trend is growing mainly due to convenience, a wide range of product offerings, and personalized product recommendations. Immersive shopping enhances online shopping by using virtual and augmented reality, helping shoppers better visualize and interact with products, leading to a more engaging experience. For instance, in August 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, the estimated U.S. retail e-commerce sales for the second quarter of 2024 reached $282.3 billion, reflecting a 5.3% (± 0.7) increase from the first quarter of 2023. Therefore, the increased online shopping is driving the immersive fashion market.

Leading companies in the market are focused on developing advanced virtual try-on app experiences to enhance the shopping experience. Virtual try-on app experiences refer to digital tools that allow users to visualize how products, such as clothing or accessories, will look on them using augmented reality technology. For instance, in July 2024, Balenciaga, a France-based luxury fashion house, launched an app for the Apple Vision Pro headset, offering users exclusive drone views and stereoscopic footage of its Spring or Summer 2025 show. This innovative application allows users to immerse themselves in Balenciaga's collections through interactive lookbooks and past fashion show content, providing a new way to experience runway shows and brand storytelling. The app highlights Balenciaga's commitment to integrating cutting-edge technology to enhance audience engagement, positioning the brand as a leader in the use of virtual and augmented reality within the fashion industry.

In January 2023, KINGBEAT, a Japan-based digital fashion creation company, partnered with Realize Mobile to launch FASHION TECH TOKYO, a revolutionary fashion service. With this partnership, FASHION TECH TOKYO enables apparel companies to create high-resolution 3D digital fashion for VR, AR, and the metaverse, facilitating 3D virtual fashion shows and showcasing items on real-world models and influencers using volumetric video technology. Realize Mobile is a Japan-based company focused on volumetric capture technology.

Major companies operating in the immersive fashion market are Louis Vuitton Moet Hennessy (LVMH), Christian Dior SE, Amazon Web Service, Nike Inc., Adidas AG, Hennes & Mauritz AB (H & M), Luxottica Group S.p.A., Guccio Gucci S.p.A., Ralph Lauren Corporation, ASOS plc, Tommy Hilfiger Corporation, Snap Inc., Burberry Group plc, Hugo Boss Group, Tory Burch LLC, Zara España S.A., Farfetch Limited, Balenciaga SA, Obsess Inc., The Fabricant Agency B.V., Aura Vision Labs Ltd., More Dash Inc (DressX)

Europe was the largest region in the immersive fashion market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the immersive fashion market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the immersive fashion market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The immersive fashion market consists of revenues earned by entities by providing services such as virtual styling, digital fashion show production, and virtual try-on experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. The immersive fashion market also includes sales of virtual accessories, augmented reality (AR) try-on tools, and 3D fashion models. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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