Soap and Other Detergents Market Report 2026

The soap and other detergents market size has grown strongly in recent years. It will grow from $158.76 billion in 2025 to $168.31 billion in 2026 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to population growth, urbanization, rising hygiene awareness, expansion of retail channels, affordability of mass market products.

The soap and other detergents market size is expected to see strong growth in the next few years. It will grow to $221 billion in 2030 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to growth in premium personal care demand, rising health consciousness, expansion of e commerce, innovation in formulations, sustainable packaging adoption. Major trends in the forecast period include rising demand for natural and herbal soaps, growing preference for liquid and foam formats, expansion of hygiene and sanitization products, increasing focus on skin friendly formulations, growth of premium homecare products.

The rise in e-commerce is expected to drive the growth of the soap and other detergents market going forward. E-commerce refers to the online buying and selling of goods and services. Activity in this space is increasing as consumers prefer convenient home delivery, broader product choices, and digital purchasing of everyday household essentials. The soap and other detergents market gains from this trend because online platforms make it easier for consumers to compare, subscribe to, and reorder soaps, detergents, and cleaning products. For example, in August 2023, the United States Census Bureau reported that e-commerce sales in Q2 2023 reached $277.6 billion, up from $258 billion in Q2 2022, marking a 7.5% year-over-year increase. Therefore, the sustained growth of e-commerce is contributing to the expansion of the soap and other detergents market.

Major companies in the soap and other detergents market are emphasizing the development of innovative solutions, including eco-friendly and skin-friendly formulations, to enhance consumer safety, environmental sustainability, and product performance. These formulations are created using natural, biodegradable ingredients that are gentle on the skin and environmentally responsible. For instance, in March 2023, Reliance Industries Limited, an India-based retail company, introduced affordable home and personal care products such as soaps (Glimmer beauty soaps, Get Real natural soaps, and Puric hygiene soaps) and detergents (Enzo laundry detergent powder, liquid, and bars), as well as dishwashing products (Dozo) and cleaners (HomeGuard). These items were offered at substantial discounts - for example, a 100g bathing soap bar was priced 30% lower than similar products - to compete directly with Hindustan Unilever (HUL) and Procter & Gamble (P&G). The products feature high efficacy, advanced formulations such as Grade 1 soaps with 76% total fatty matter, and widespread availability across India through omnichannel distribution.

In December 2023, Wipro Enterprises (P) Ltd., an India-based household products company, acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF (India) Ltd. for an undisclosed amount. Through this acquisition, Wipro aims to expand its personal-wash portfolio, strengthen its presence across multiple soap market segments, and increase its consumer reach. VVF (India) Ltd., an India-based contract manufacturer and personal-care products company, sold its soap-brand business as part of a strategic shift to focus more heavily on manufacturing, moving away from consumer-facing soap brands.

Major companies operating in the soap and other detergents market are US Chemical Corporation, FROSCH, The Procter & Gamble Company, Unilever plc, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Ecolab Inc., Kao Corporation, Amway Corp., The Clorox Company, Church & Dwight Co., Inc., Lion Corporation, The Sun Products Corporation, Zep Inc., The Original Bradford Soap Works Inc., Ecover Limited, James Austin Company, Kutol Products Company, State Industrial Products Corporation, Betco Corporation, Godrej Consumer Products Limited, Rohit Surfactants Private Limited (RSPL), Elephant Group.

Asia-Pacific was the largest region in the soap and other detergents market in 2025. Western Europe was the second-largest region in the global soap and other detergents market. The regions covered in the soap and other detergents market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the soap and other detergents market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The soap and other detergent market consists of the sales of conditioner, fabric softener, antiseptic soaps, glass cleaner, and dishwashing liquids. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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