American Football Betting Market Report 2026

The american football betting market size has grown rapidly in recent years. It will grow from $8.52 billion in 2025 to $9.5 billion in 2026 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to legalization of sports betting across multiple states, growth of professional american football viewership, increasing availability of online sportsbooks, rising consumer familiarity with digital betting platforms, expansion of mobile internet access.

The american football betting market size is expected to see rapid growth in the next few years. It will grow to $14.49 billion in 2030 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to growing adoption of AI-based predictive betting tools, increasing focus on responsible gambling technologies, expansion of real-time betting engagement features, rising demand for seamless mobile betting experiences, integration of blockchain-based transaction transparency. Major trends in the forecast period include increasing adoption of live and in-play betting formats, rising use of data-driven odds and analytics, expansion of mobile-first sports betting platforms, growing integration of secure digital payment systems, enhanced focus on personalized betting experiences.

The rising sports enthusiasm is driving the growth of the American football betting market due to increasing media coverage and fan engagement. Sports enthusiasm reflects the passion and excitement fans feel for their favorite teams, which is growing as media platforms provide broader access to live events, highlights, and related content. This engagement encourages fans to participate in betting as a way to enhance their experience and involvement. For instance, in February 2025, Football Australia reported a 10% rise in outdoor football participation in 2024, from 582,635 players in 2023 to 640,234, while total participation increased by 11% to 1,912,493.

Key players in the American football betting market are focusing on developing innovative solutions, such as immersive live in-play wagering platforms that combine real-time video streaming with interactive betting features, to meet the growing demand for engaging, seamless, and data-rich betting experiences on mobile and tablet devices. These platforms integrate ultra-low latency live sports video streams with embedded betting odds, bet slips, AI-driven statistics, and customizable overlays, enabling users to watch games and place wagers directly within the video player - a significant improvement over traditional betting interfaces that require switching between separate live feeds and betting screens. For example, in September 2023, Genius Sports Limited, a UK-based sports technology company, launched BetVision, an immersive sports wagering product that merges low-latency live NFL game video with integrated betting options, real-time statistical insights, and graphical augmentations in a single interactive player. The solution allows bettors to access odds, receive in-game betting alerts, and place wagers without leaving the live video experience, supporting engagement and retention on mobile and tablet platforms through partners including Caesars Sportsbook and Fanatics Sportsbook. The product has since expanded to cover soccer across more than 120 competitions, with features such as Touch-to-Bet for instant player props, as well as ongoing coverage of basketball and NFL games, helping operators increase in-play betting activity and revenue by keeping users engaged directly within the stream rather than navigating away.

In April 2024, Fanatics Betting and Gaming acquired PointsBet’s US businesses to broaden its online sports betting footprint. This acquisition allows Fanatics Sportsbook to reach 95% of US online bettors, accelerating Fanatics’ transformation into a leading online gaming operator while leveraging PointsBet’s innovative betting products and proven market expertise.

Major companies operating in the american football betting market are ESPN Inc., Caesars Entertainment Inc., Entain Plc, Fanatics Sports Betting LLC, Betfred Limited, Pinnacle Sports Limited, 888 Holdings Plc, Betway Limited, Kindred Group Plc, Betsson AB, Penn National Gaming Inc., PointsBet Holdings Limited, BetMGM LLC, FanDuel Group Inc., 1X Corp N.V., Megapari Limited, Dimers Limited, BetRivers Interactive Gaming LLC, DraftKings Inc., Rabona N.V., BONS Ltd.

North America was the largest region in the American football betting market in 2025. The regions covered in the american football betting market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the american football betting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The American football betting market includes revenues earned by entities by providing services such as sportsbook wagering services, betting tips and analysis, account management services, point spread betting, and data analytics for odds-making. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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