Europe Metal Cans Market Trends and Insights
High recyclability rates of metal packaging
Europe’s 76% aluminum beverage-can recycling rate and 80.5% steel-pack recovery underscore an unmatched circular advantage that resonates with carbon-conscious consumers and regulators alike. The European Aluminium Packaging Group’s push to reach 100% recycled content for can ends lowers life-cycle emissions by up to 95%, creating a strong value proposition for brand owners seeking quick carbon wins. Robust deposit-return systems, Germany already collects 98% of cans - ensuring a steady feedstock that cushions against primary-metal price swings. As the European Commission targets a 23.2% circular-material-use rate by 2030, metal’s infinite recycling loop positions the Europe metal cans market ahead of plastic and glass substitutes. Producer-responsibility fees linked to recycled content further tilt cost structures in favor of metal, reinforcing long-term demand.EU circular-economy regulations tightening in 2025-30
The Packaging and Packaging Waste Regulation that took effect in February 2025 obliges every package to be “recyclable by design” by 2030 and imposes minimum recycled-content thresholds. Metal cans, being mono-material and already compliant, gain a clear competitive edge while multi-layer plastics face redesign costs and technical hurdles. Additional requirements to trim packaging waste 15% per capita by 2040 incentivize down-gauged aluminum and thin-wall steel formats, aligning material efficiency with compliance savings. Extended-producer-responsibility levies will be harmonized, ending today’s patchwork of fees and easing cross-border logistics. Standardized labeling rules favor the simple composition of cans, which consumers can sort easily, further enhancing collection rates and reinforcing the European metal cans market.Proliferation of tethered-cap aluminum bottles
The EU Single-Use Plastics Directive now requires beverage closures to stay attached, accelerating the appeal of re-sealable aluminum bottles that natively comply while distinguishing themselves from conventional cans. Coca-Cola and PepsiCo rolled out more than 400 million tethered closures in Europe by mid-2025, habituating consumers to the new ergonomics. Because bottles enable on-the-go re-closure, they siphon volume from single-serve cans in flavored water and energy-drink niches. Premium perception of slender bottle silhouettes reinforces this drift, challenging can fill-lines geared for traditional formats. Although both packages recycle well, the functional edge of bottles subtracts incremental growth from the Europe metal cans market in the near term.Other drivers and restraints analyzed in the detailed report include:
- PET-to-can conversion by craft brewers and RTD cocktails
- Steelmakers’ low-carbon alloy launches cut Scope 3 emissions
- Volatility in European rolled-aluminum premiums
Segment Analysis
Aluminum captured 68.31% of 2025 revenue thanks to its low weight, corrosion resistance, and entrenched beverage relationships, while steel is on course for a 3.11% CAGR to 2031 as hydrogen-based alloys broaden its sustainability credentials. Ball Corporation shipped 36 billion aluminum containers in EMEA during 2024, equal to a 39% share of regional can volumes, underscoring aluminum’s scale economics. In value terms, aluminum remains the linchpin of the European metal cans market; yet steel’s renaissance, powered by anticipated 172 Mt of green capacity, is widening the material choice for food and aerosol fillers looking to cut Scope 3 emissions.Steel’s closer coupling with electric-arc furnaces slashes energy use by 30% and permits full circularity through magnetic separation, making “can-to-can in 60 days” a realistic slogan. Simultaneously, the European Aluminium Packaging Group targets 100% recycled content, reinforcing metal’s infinite recyclability narrative. Cross-material competition spurs innovation: aluminum down-gauging and easy-open ends meet steel’s improved formability and lacquer compatibility. Both substrates thus consolidate the European metal cans market by offering distinct performance ladders that satisfy diverging end-use needs.
Beverages retained 46.85% of 2025 turnover, propelled by craft brewing, energy drinks, and RTD cocktail momentum, whereas food cans are expected to chart a 3.68% CAGR through 2031. Europe drinks close to 93 billion canned servings yearly, anchoring filler demand for high-speed 2-piece aluminum lines that underpin the Europe metal cans market size. Crown Holdings saw beverage-can income climb 62% in 2024 on stronger contract terms and value-added ends, confirming sustained profitability.
Food cans, long criticized for dated aesthetics, are rejuvenating via glossy lithography, peel-foil membranes, and reseal features that lift shelf appeal. Their five-year shelf life combats food waste, a priority as the EU targets a 50% cut by 2030. Pet food’s switch to metal for nutrient retention and premium grain-free lines magnifies volume. Combined, these forces inject growth into a traditionally slower segment, balancing portfolio reliance that historically skewed toward beverages within the European metal cans market.
Complete Report Scope:
- By Material Type
- Aluminum
- Steel
- By End-User
- Food
- Vegetables
- Fruits
- Pet Food
- Soups and Condiments
- Other Food Cans
- Beverage
- Alcoholic
- Non-Alcoholic
- Aerosol Cans
- Other End-users
- Food
- By Structure
- 2-piece
- 3-piece
- By Capacity
- Up to 250 ml
- 251 - 500 ml
- More than 500 ml
- By Country
- United Kingdom
- Germany
- France
- Spain
- Italy
- Poland
- Rest of Europe
List of Companies Covered in this Report:
- Ball Corporation
- Ardagh Group S.A.
- Crown Holdings, Inc.
- Silgan Holdings Inc.
- CANPACK Spółka Akcyjna
- Massilly Holding SAS
- Tgp Tecnocap Group Partecipazioni S.r.l.
- Tata Steel Europe Limited
- ASA Group
- Eurobox Metal Packaging
- Nampak Plastics Europe Limited
- Impress Metal Packaging Ltd.
- Trivium Packaging B.V.
- Envases Europe A/S
- Colep Packaging Portugal, S.A.
- Greif, Inc.
- Pano Verschluss GmbH
- DS Containers, Inc.
- CPMC Ltd
- Toyo Seikan Co., Ltd.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ball Corporation
- Ardagh Group S.A.
- Crown Holdings, Inc.
- Silgan Holdings Inc.
- CANPACK Spółka Akcyjna
- Massilly Holding SAS
- Tgp Tecnocap Group Partecipazioni S.r.l.
- Tata Steel Europe Limited
- ASA Group
- Eurobox Metal Packaging
- Nampak Plastics Europe Limited
- Impress Metal Packaging Ltd.
- Trivium Packaging B.V.
- Envases Europe A/S
- Colep Packaging Portugal, S.A.
- Greif, Inc.
- Pano Verschluss GmbH
- DS Containers, Inc.
- CPMC Ltd
- Toyo Seikan Co., Ltd.

