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Global A2P Messaging Market by Component (Platform, A2P Service), Application (Authentication, Promotional & Marketing, CRM), Deployment Mode, SMS Traffic (National, Multi-Country), End-user and Region - Forecast to 2028

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    Report

  • 225 Pages
  • May 2023
  • Region: Global
  • Markets and Markets
  • ID: 5237868

Increased Adoption of A2P SMS by OTT Players to Drive Revenue for MNOs

The global A2P messaging market is expected to grow from USD 68.3 billion in 2023 to USD 78.2 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 2.8% during the forecast period. These drivers include the widespread adoption of mobile devices, the ongoing digitalization efforts of businesses, the increasing emphasis on customer engagement, the growing need for security and authentication measures, the significance of transactional and service notifications, the effectiveness of A2P messaging in marketing and promotions, and the industry-specific applications across various sectors. With the rising use of mobile devices, businesses are recognizing the value of A2P messaging as a direct and efficient communication channel to connect with customers. The market is primarily fueled by the desire to ensure secure transactions, provide real-time updates, implement personalized marketing strategies, and cater to specific industry requirements.

By deployment mode, on-premises segment to record a higher growth rate during the forecast period

By deployment mode, on-premises segment segment is expected to record a higher growth rate during the forecast period. on-premises deployment, organizations can maintain greater control over their messaging infrastructure, ensure compliance, customize the system to their specific needs, address performance requirements, overcome connectivity challenges, integrate with legacy systems, and align with internal policies.

Among applications, authentication services segment to grow at the highest CAGR during the forecast period

Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. the drivers for authentication services in the A2P messaging market include security and fraud prevention, compliance and regulatory requirements, user experience, brand protection, industry-specific requirements, and increasing messaging volumes. These drivers are contributing to the growing adoption of authentication services in the A2P messaging market as organizations seek to enhance their messaging security and provide a seamless user experience.

Among regions, Asia-Pacific to grow at the highest CAGR during the forecast period

The Asia-Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The drivers include the widespread adoption of mobile devices, particularly high mobile penetration rates in the region. Additionally, the flourishing e-commerce market, with a growing number of online consumers, has led to increased demand for A2P messaging services for order confirmations, delivery updates, and transactional notifications. The region's focus on financial inclusion has also contributed to the rise of A2P messaging, as it enables financial institutions to reach underserved populations with important account information and payment reminders. The adoption of mobile banking and mobile payment solutions, along with government initiatives leveraging mobile technology for citizen services, have further accelerated the demand for A2P messaging.

The breakup of the profiles of the primary participants is given below:

  • By Company: Tier 1 - 35%, Tier 2 - 39%, and Tier 3 - 26%
  • By Designation: C-Level Executives - 55%, Directors - 40%, and Others* - 5%
  • By Region: North America - 38%, Europe - 40%, APAC - 21%, and RoW** - 1%

Note: Tier 1 companies have revenues over USD 10 billion; tier 2 companies’ revenue ranges in between USD 1 and 10 billion of the overall revenues; and tier 3 companies’ revenue ranges in between USD 500 million and USD 1 billion of the overall revenues

*Others includes sales managers, marketing managers, and product managers

**Rest of World (RoW) includes MEA and Latin America

This research study outlines the market potential, market dynamics, and major vendors operating in the A2P Messaging market. Key and innovative vendors in the A2P Messaging market include AT&T (US), Sinch (Sweden), China Mobile (China), Infobip (UK), Orange (France), Route Mobile (India), Comviva (India), Twilio (US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec (UK), Silverstreet (Singapore), Vonage (US), Genesys (US), TATA Communications (India),Cequens (Egypt), Mitto (Switzerland), ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus). These vendors have adopted many organic as well as inorganic growth strategies, such as new product launches, and partnerships and collaborations, to expand their offerings and market shares in the A2P Messaging market market.

Research Coverage

The A2P messaging market is segmented into application (inquiry and search related services, customer relationship management services, notifications and alerts, authentication services, promotional and marketing services, voting and entertainment, pushed content services, interactive messages), traffic (national and multi-country), component (platform and services), platform (on-premises and cloud), vertical (banking, financial services, and insurance, IT and ITeS, media and entertainment, travel and hospitality, retail and e-commerce, healthcare, government, education, others) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service and product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the A2P messaging market.

Reasons to Buy the Report

The report would help the market leaders and new entrants in the following ways:

  • It comprehensively segments the A2P messaging market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
  • It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
  • It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.

The report provides insights on the following pointers:

  • Analysis of key drivers (the growth of e-commerce, the growing numbers of mobile subscribers, growing use of A2P messaging among major industries) restraints (stringent government regulations and policies), opportunities (growing trend of mobile marketing via messaging, increased adoption of A2P SMS by OTT players to drive revenue for MNOs), and challenges (difficulty in maximizing monetization of A2P messaging) influencing the growth of the A2P Messaging market
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the A2P Messaging market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the A2P Messaging market across varied regions
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the A2P Messaging market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like AT&T (US), Sinch (Sweden), China Mobile (China), Infobip (UK), Orange (France), Route Mobile (India), Comviva (India), Twilio (US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec (UK), Silverstreet (Singapore), Vonage (US), Genesys (US), TATA Communications (India), Cequens (Egypt), Mitto (Switzerland), ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), and TeleWhale (Cyprus)
Frequently Asked Questions about the Global A2P Messaging Market

What is the estimated value of the Global A2P Messaging Market?

The Global A2P Messaging Market was estimated to be valued at $68.3 Billion in 2023.

What is the growth rate of the Global A2P Messaging Market?

The growth rate of the Global A2P Messaging Market is 2.8%, with an estimated value of $78.2 Billion by 2028.

What is the forecasted size of the Global A2P Messaging Market?

The Global A2P Messaging Market is estimated to be worth $78.2 Billion by 2028.

Who are the key companies in the Global A2P Messaging Market?

Key companies in the Global A2P Messaging Market include ALLO, AT&T, BICS, CEQUENS, China Mobile, ClearSky Technologies, Clickatell, Comviva, Genesys and Global Message Services.

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Years Considered
1.4 Stakeholders
1.5 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 1 A2P Messaging Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
Figure 2 Data Triangulation
2.3 Market Size Estimation
Figure 3 Market Size Estimation Methodology: Approach 1 (Supply Side): Revenue of Platform and Services of Market
Figure 4 Market Size Estimation Methodology: Approach 2 (Supply Side): Revenue of Platform and Services of Market
Figure 5 Market Size Estimation Methodology: Approach 2 (Demand Side): Revenue of A2P Messaging Market
2.4 Market Forecast
Table 1 Factor Analysis
2.5 Company Evaluation Matrix Methodology
Figure 6 Competitive Leadership Mapping: Criteria Weightage
2.6 Research Assumptions and Limitations
2.6.1 Assumptions
2.6.2 Limitations

3 Executive Summary
Figure 7 A2P Messaging Market: Holistic View
Figure 8 Asia-Pacific to Grow at High Rate During Forecast Period

4 Premium Insights
4.1 Attractive Opportunities in A2P Messaging Market
Figure 9 Growth in A2P Messaging Traffic to Drive Market Growth During Forecast Period
4.2 Market in North America, by Component and Application
Figure 10 A2P Service and Authentication Services Segment to Account for Larger Market Shares in North America in 2023
4.3 Market in Asia-Pacific, by Component and Application
Figure 11 A2P Service and Promotional and Marketing Services to Account for Larger Market Shares in Asia-Pacific in 2023

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 12 A2P Messaging Market: Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Growth of eCommerce
5.2.1.2 Growing Number of Mobile Subscribers to Fuel A2P Messaging
Figure 13 Subscriber Penetration and Smartphone Adoption Trends by 2030
5.2.1.3 Growing Use of A2P Messaging Among Customer-Centric Industries
Figure 14 A2P Message Traffic, by Industry Vertical
5.2.2 Restraints
5.2.2.1 Stringent Government Regulations and Policies
Table 2 Government Regulations/Policies/Initiatives to Safeguard SMS from Attackers
5.2.3 Opportunities
5.2.3.1 Growing Trend of Mobile Marketing Via Messaging
Figure 15 United States: SMS Usage
5.2.3.2 Increased Adoption of A2P SMS by OTT Players to Drive Revenue for MNOs
5.2.4 Challenges
5.2.4.1 Difficulty in Maximizing Monetization of A2P Messaging
Figure 16 Key Challenges Faced by Mobile Network Operators
5.2.4.2 Grey Route Traffic Causing Significant Revenue Loss for MNOs
Figure 17 Emergence of Grey Route SMS
5.2.4.3 Increasing SMS Fraudulent Activities
Table 3 Common SMS Attacks on Mobile Phones
Figure 18 Types of Frauds and Their Impact on A2P Monetization
5.3 Case Study Analysis
Table 4 Case Study: RazorPay
Table 5 Case Study: TasteCard, UK
Table 6 Case Study: MrSpeedy Malaysia
Table 7 Case Study: One of the Leading Airline Service Providers
Table 8 Case Study: One of the Leading Global IT, Consulting, and Outsourcing Clients
Table 9 Case Study: ALLO, Ukraine
5.4 Technology Analysis
5.4.1 Artificial Intelligence
5.4.2 Internet of Things
5.4.3 Analytics
5.5 Value Chain Analysis
Figure 19 Value Chain Analysis: A2P Messaging Market
5.5.1 End-users
5.5.2 SMS Aggregators and API Messaging Platform Providers
5.5.3 Telecom Operators
5.5.4 Applications
5.6 Average Selling Price Trend
Table 10 Pricing Analysis
5.7 Patent Analysis
5.8 Porter's Five Forces Analysis
Figure 20 A2P Messaging: Porter's Five Forces Model
5.8.1 Threat of New Entrants
5.8.2 Threat of Substitutes
5.8.3 Bargaining Power of Buyers
5.8.4 Bargaining Power of Suppliers
5.8.5 Competition Rivalry

6 A2P Messaging Market, by Component
6.1 Introduction
6.1.1 Components: Market Drivers
Figure 21 Platform Segment to Exhibit Higher CAGR During Forecast Period
Table 11 Market, by Component, 2018-2022 (USD Billion)
Table 12 Market, by Component, 2023-2028 (USD Billion)
6.2 Platform
6.2.1 Need for Real-Time Communication to Drive Market
Table 13 Platform: Market, by Region, 2018-2022 (USD Million)
Table 14 Platform: Market, by Region, 2023-2028 (USD Million)
6.3 A2P Service
6.3.1 Cost-Effectiveness and Higher-Reaching Capabilities
Table 15 A2P Service: Market, by Region, 2018-2022 (USD Million)
Table 16 A2P Service: Market, by Region, 2023-2028 (USD Million)

7 A2P Messaging Market, by Application
7.1 Introduction
7.1.1 Applications: Market Drivers
Figure 22 Authentication Services Segment to Exhibit Highest CAGR During Forecast Period
Table 17 Market, by Application, 2018-2022 (USD Billion)
Table 18 Market, by Application, 2023-2028 (USD Billion)
7.2 Authentication Services
7.2.1 A2P Messaging Offers Cost-Effective and Preferred Security Option
Table 19 Authentication Services: Market, by Region, 2018-2022 (USD Million)
Table 20 Authentication Services: Market, by Region, 2023-2028 (USD Million)
7.3 Promotional and Marketing Services
7.3.1 Increase in Promotional Campaigns by Enterprises and Businesses Globally
Table 21 Promotional and Marketing Services: Market, by Region, 2018-2022 (USD Million)
Table 22 Promotional and Marketing Services: Market, by Region, 2023-2028 (USD Million)
7.4 Pushed Content Services
7.4.1 Mobile Marketing and Promotional Notifications to Drive Market
Table 23 Pushed Content Services: Market, by Region, 2018-2022 (USD Million)
Table 24 Pushed Content Services: Market, by Region, 2023-2028 (USD Million)
7.5 Interactive Messages Services
7.5.1 Need to Deliver Unique Experiences to Customers
Table 25 Interactive Message Services: Market, by Region, 2018-2022 (USD Million)
Table 26 Interactive Message Services: Market, by Region, 2023-2028 (USD Million)
7.6 Customer Relationship Management Services
7.6.1 Growth in eCommerce and BFSI Industries
Table 27 Customer Relationship Management Services: Market, by Region, 2018-2022 (USD Million)
Table 28 Customer Relationship Management Services: Market, by Region, 2023-2028 (USD Million)
7.7 Other Applications
Table 29 Other Applications: Market, by Region, 2018-2022 (USD Million)
Table 30 Other Applications: Market, by Region, 2023-2028 (USD Million)

8 A2P Messaging Market, by Deployment Mode
8.1 Introduction
8.1.1 Deployment Modes: Market Drivers
Figure 23 On-Premises Segment to Exhibit Higher CAGR During Forecast Period
Table 31 Market, by Deployment Mode, 2018-2022 (USD Billion)
Table 32 Market, by Deployment Mode, 2023-2028 (USD Billion)
8.2 On-Premises
8.2.1 Need to Protect and Block Unwanted SMS Traffic
Table 33 On-Premises: Market, by Region, 2018-2022 (USD Million)
Table 34 On-Premises: Market, by Region, 2023-2028 (USD Million)
8.3 Cloud
8.3.1 Need to Save Large Upfront Costs
Table 35 Cloud: Market, by Region, 2018-2022 (USD Million)
Table 36 Cloud: Market, by Region, 2023-2028 (USD Million)

9 A2P Messaging Market, by SMS Traffic
9.1 Introduction
9.1.1 SMS Traffic: Market Drivers
9.2 National Traffic
9.3 Multi-Country

10 A2P Messaging Market, by End-user
10.1 Introduction
10.1.1 End-users: Market Drivers
Figure 24 eGovernance Segment to Exhibit Highest CAGR During Forecast Period
Table 37 Market, by End-user, 2018-2022 (USD Billion)
Table 38 Market, by End-user, 2023-2028 (USD Billion)
10.2 Banking, Financial Services, and Insurance
10.2.1 Rapid Growth in Mobile Banking
Table 39 BFSI: Market, by Region, 2018-2022 (USD Million)
Table 40 BFSI: Market, by Region, 2023-2028 (USD Million)
10.3 Retail and eCommerce
Table 41 Retail and eCommerce: Market, by Region, 2018-2022 (USD Million)
Table 42 Retail and eCommerce: Market, by Region, 2023-2028 (USD Million)
10.4 eGovernance
10.4.1 Need to Improve Government Services
Table 43 eGovernance: Market, by Region, 2018-2022 (USD Million)
Table 44 eGovernance: Market, by Region, 2023-2028 (USD Million)
10.5 Hyperlocal Businesses
10.5.1 Need to Keep Localized, Community-based Businesses Active and Alive
Table 45 Hyperlocal Businesses: A2P Messaging Market, by Region, 2018-2022 (USD Million)
Table 46 Hyperlocal Businesses: Market, by Region, 2023-2028 (USD Million)
10.6 Healthcare
10.6.1 Need to Improve Communication to Drive Market
Table 47 Healthcare: Market, by Region, 2018-2022 (USD Million)
Table 48 Healthcare: Market, by Region, 2023-2028 (USD Million)
10.7 Travel and Hospitality
10.7.1 Need to Improve Customer Experience
Table 49 Travel and Hospitality: Market, by Region, 2018-2022 (USD Million)
Table 50 Travel and Hospitality: Market, by Region, 2023-2028 (USD Million)
10.8 Other End-users
Table 51 Other End-users: Market, by Region, 2018-2022 (USD Million)
Table 52 Other End-users: Market, by Region, 2023-2028 (USD Million)

11 A2P Messaging Market, by Region
11.1 Introduction
Figure 25 Middle East & Africa to Exhibit Highest CAGR During Forecast Period
Table 53 Market, by Region, 2018-2022 (USD Billion)
Table 54 Market, by Region, 2023-2028 (USD Billion)
11.2 North America
11.2.1 North America: Market Drivers
11.2.2 North America: Market Regulatory Implications
Table 55 North America: A2P Messaging Market, by Component, 2018-2022 (USD Million)
Table 56 North America: Market, by Component, 2023-2028 (USD Million)
Table 57 North America: Market, by Application, 2018-2022 (USD Million)
Table 58 North America: Market, by Application, 2023-2028 (USD Million)
Table 59 North America: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 60 North America: Market, by Deployment Mode, 2023-2028 (USD Million)
Table 61 North America: Market, by End-user, 2018-2022 (USD Million)
Table 62 North America: Market, by End-user, 2023-2028 (USD Million)
Table 63 North America: Market, by Country, 2018-2022 (USD Billion)
Table 64 North America: Market, by Country, 2023-2028 (USD Billion)
11.2.3 US
11.2.3.1 Rise in Voice, Text Messages, and Mobile Data to Drive Market
Table 65 US: A2P Messaging Market, by Component, 2018-2022 (USD Million)
Table 66 US: Market, by Component, 2023-2028 (USD Million)
Table 67 US: Market, by Application, 2018-2022 (USD Million)
Table 68 US: Market, by Application, 2023-2028 (USD Million)
Table 69 US: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 70 US: Market, by Deployment Mode, 2023-2028 (USD Million)
11.2.4 Canada
11.2.4.1 MNOs to Enhance SMS Security by Monetizing A2P Messages
Table 71 Canada: Market, by Component, 2018-2022 (USD Million)
Table 72 Canada: Market, by Component, 2023-2028 (USD Million)
Table 73 Canada: Market, by Application, 2018-2022 (USD Million)
Table 74 Canada: Market, by Application, 2023-2028 (USD Million)
Table 75 Canada: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 76 Canada: Market, by Deployment Mode, 2023-2028 (USD Million)
11.3 Europe
11.3.1 Europe: Market Drivers
Figure 26 UK: Mobile Subscriptions, by Subscription Type (Million)
Figure 27 UK: Average Monthly Messages, by Subscription Type (Million)
Figure 28 Germany: SMS Messages Sent (Billion)
11.3.2 Europe: Market Regulatory Implications
Table 77 Europe: A2P Messaging Market, by Component, 2018-2022 (USD Million)
Table 78 Europe: Market, by Component, 2023-2028 (USD Million)
Table 79 Europe: Market, by Application, 2018-2022 (USD Million)
Table 80 Europe: Market, by Application, 2023-2028 (USD Million)
Table 81 Europe: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 82 Europe: Market, by Deployment Mode, 2023-2028 (USD Million)
Table 83 Europe: Market, by End-user, 2018-2022 (USD Million)
Table 84 Europe: Market, by End-user, 2023-2028 (USD Million)
Table 85 Europe: Market, by Country, 2018-2022 (USD Million)
Table 86 Europe Market, by Country, 2023-2028 (USD Million)
11.3.3 UK
11.3.3.1 Presence of Major Telecom Players to Drive Market
Figure 29 UK: Telecom Revenues (Euro Billion)
Table 87 UK: A2P Messaging Market, by Component, 2018-2022 (USD Million)
Table 88 UK: Market, by Component, 2023-2028 (USD Million)
Table 89 UK: Market, by Application, 2018-2022 (USD Million)
Table 90 UK: Market, by Application, 2023-2028 (USD Million)
Table 91 UK: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 92 UK: Market, by Deployment Mode, 2023-2028 (USD Million)
11.3.4 Germany
11.3.4.1 Growing Demand for Real-Time Communication in Various Industries
Table 93 Germany: External Revenue from Mobile Services (Euro Billions)
Table 94 Germany: Market, by Component, 2018-2022 (USD Million)
Table 95 Germany: Market, by Component, 2023-2028 (USD Million)
Table 96 Germany: Market, by Application, 2018-2022 (USD Million)
Table 97 Germany: Market, by Application, 2023-2028 (USD Million)
Table 98 Germany: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 99 Germany: Market, by Deployment Mode, 2023-2028 (USD Million)
11.3.5 Rest of Europe
11.4 Asia-Pacific
Figure 30 Asia-Pacific: Network Transformation Strategy
11.4.1 Asia-Pacific: Market Drivers
11.4.2 Asia-Pacific: Market Regulatory Implications
Figure 31 Asia-Pacific: A2P Messaging Market Snapshot
Table 100 Asia-Pacific: Market, by Component, 2018-2022 (USD Billion)
Table 101 Asia-Pacific: Market, by Component, 2023-2028 (USD Billion)
Table 102 Asia-Pacific: Market, by Application, 2018-2022 (USD Billion)
Table 103 Asia-Pacific: Market, by Application, 2023-2028 (USD Billion)
Table 104 Asia-Pacific: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 105 Asia-Pacific: Market, by Deployment Mode, 2023-2028 (USD Million)
Table 106 Asia-Pacific: Market, by End-user, 2018-2022 (USD Million)
Table 107 Asia-Pacific: Market, by End-user, 2023-2028 (USD Million)
Table 108 Asia-Pacific: Market, by Country, 2018-2022 (USD Billion)
Table 109 Asia-Pacific: Market, by Country, 2023-2028 (USD Billion)
11.4.3 China
11.4.3.1 High Mobile Phone Penetration
Table 110 China: A2P Messaging Market, by Component, 2018-2022 (USD Billion)
Table 111 China: Market, by Component, 2023-2028 (USD Billion)
Table 112 China: Market, by Application, 2018-2022 (USD Million)
Table 113 China: Market, by Application, 2023-2028 (USD Million)
Table 114 China: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 115 China: Market, by Deployment Mode, 2023-2028 (USD Million)
11.4.4 India
11.4.4.1 Increasing Use of Mobile Phones and Advancements in Technology
Table 116 India: Market, by Component, 2018-2022 (USD Billion)
Table 117 India: Market, by Component, 2023-2028 (USD Billion)
Table 118 India: Market, by Application, 2018-2022 (USD Million)
Table 119 India: Market, by Application, 2023-2028 (USD Million)
Table 120 India: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 121 India: Market, by Deployment Mode, 2023-2028 (USD Million)
11.4.5 Rest of Asia-Pacific
11.5 Middle East & Africa
11.5.1 Middle East & Africa: Market Drivers
11.5.2 Middle East & Africa: Market Regulatory Implications
Figure 32 Middle East & Africa: A2P Messaging Market Snapshot
Table 122 Middle East & Africa: Market, by Component, 2018-2022 (USD Billion)
Table 123 Middle East & Africa: Market, by Component, 2023-2028 (USD Billion)
Table 124 Middle East & Africa: Market, by Application, 2018-2022 (USD Million)
Table 125 Middle East & Africa: Market, by Application, 2023-2028 (USD Million)
Table 126 Middle East & Africa: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 127 Middle East & Africa: Market, by Deployment Mode, 2023-2028 (USD Million)
Table 128 Middle East & Africa: Market, by End-user, 2018-2022 (USD Million)
Table 129 Middle East & Africa: Market, by End-user, 2023-2028 (USD Million)
Table 130 Middle East & Africa: Market, by Country, 2018-2022 (USD Million)
Table 131 Middle East & Africa: Market, by Country, 2023-2028 (USD Million)
11.5.3 GCC Countries
11.5.3.1 Digitalization Across Verticals to Drive Market
Table 132 Gulf Cooperation Council: A2P Messaging Market, by Component, 2018-2022 (USD Million)
Table 133 Gulf Cooperation Council: Market, by Component, 2023-2028 (USD Million)
Table 134 Gulf Cooperation Council: Market, by Application, 2018-2022 (USD Million)
Table 135 Gulf Cooperation Council: Market, by Application, 2023-2028 (USD Million)
Table 136 Gulf Cooperation Council: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 137 Gulf Cooperation Council: Market, by Deployment Mode, 2023-2028 (USD Million)
11.5.4 South Africa
11.5.4.1 Increase in Mobile Subscribers to Drive Market
Figure 33 South Africa: Number of Mobile Subscribers, 2019 (Million)
Table 138 South Africa: Market, by Component, 2018-2022 (USD Million)
Table 139 South Africa: Market, by Component, 2023-2028 (USD Million)
Table 140 South Africa: Market, by Application, 2018-2022 (USD Million)
Table 141 South Africa: Market, by Application, 2023-2028 (USD Million)
Table 142 South Africa: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 143 South Africa: Market, by Deployment Mode, 2023-2028 (USD Million)
11.5.5 Rest of Middle East & Africa
11.6 Latin America
11.6.1 Latin America: Market Drivers
11.6.2 Latin America: A2P Messaging Market Regulatory Implications
Table 144 Latin America: Market, by Component, 2018-2022 (USD Million)
Table 145 Latin America: Market, by Component, 2023-2028 (USD Million)
Table 146 Latin America: Market, by Application, 2018-2022 (USD Million)
Table 147 Latin America: Market, by Application, 2023-2028 (USD Million)
Table 148 Latin America: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 149 Latin America: Market, by Deployment Mode, 2023-2028 (USD Million)
Table 150 Latin America: Market, by End-user, 2018-2022 (USD Million)
Table 151 Latin America: Market, by End-user, 2023-2028 (USD Million)
Table 152 Latin America Market, by Country, 2018-2022 (USD Million)
Table 153 Latin America: Market, by Country, 2023-2028 (USD Million)
11.6.3 Brazil
11.6.3.1 Rise in Digital Transactions to Drive Market
Table 154 Brazil: A2P Messaging Market, by Component, 2018-2022 (USD Million)
Table 155 Brazil: Market, by Component, 2023-2028 (USD Million)
Table 156 Brazil: Market, by Application, 2018-2022 (USD Million)
Table 157 Brazil: Market, by Application, 2023-2028 (USD Million)
Table 158 Brazil: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 159 Brazil: Market, by Deployment Mode, 2023-2028 (USD Million)
11.6.4 Mexico
11.6.4.1 Growth of Online Retail and Consumer Goods Vertical
Table 160 Mexico: Market, by Component, 2018-2022 (USD Million)
Table 161 Mexico: Market, by Component, 2023-2028 (USD Million)
Table 162 Mexico: Market, by Application, 2018-2022 (USD Million)
Table 163 Mexico: Market, by Application, 2023-2028 (USD Million)
Table 164 Mexico: Market, by Deployment Mode, 2018-2022 (USD Million)
Table 165 Mexico: Market, by Deployment Mode, 2023-2028 (USD Million)
11.6.5 Rest of Latin America

12 Competitive Landscape
12.1 Introduction
12.2 Historical Revenue Analysis
Figure 34 Historic Five Years Revenue Analysis of Leading Players
12.3 Revenue Analysis of Top Market Players
Figure 35 Market Share Analysis of A2P Messaging Players
Figure 36 Overview of Strategies Adopted by Key A2P Messaging Vendors
12.4 Ranking of Key Players in Market, 2023
Figure 37 Ranking of Key Players, 2023
Figure 38 A2P Messaging Market - Players by Country
12.5 Company Evaluation Matrix
12.5.1 Stars
12.5.2 Emerging Leaders
12.5.3 Pervasive Players
12.5.4 Participants
Figure 39 Market (Global), Company Evaluation Matrix, 2022
12.5.5 Product Portfolio and Business Strategy Analysis of A2P Messaging Vendors
Figure 40 Product Portfolio Analysis of A2P Messaging Vendors
Figure 41 Business Strategy Analysis of A2P Messaging Vendors
12.6 Startup/SME Evaluation Matrix, 2022
12.6.1 Progressive Companies
12.6.2 Responsive Companies
12.6.3 Dynamic Companies
12.6.4 Starting Blocks
Figure 42 A2P Messaging Market (Global), Startup/SME Evaluation Matrix, 2020

13 Company Profiles
13.1 Introduction
(Business Overview, Products/Solutions/Services Offered, Recent Developments & Analyst's View)*
13.2 Key Players
13.2.1 AT&T
Table 166 AT&T: Business Overview
Figure 43 AT&T: Company Snapshot
Table 167 AT&T: Products/Solutions/Services Offered
Table 168 AT&T: Deals
13.2.2 Sinch
Table 169 Sinch: Business Overview
Figure 44 Sinch: Company Snapshot
Table 170 Sinch: Products/Solutions/Services Offered
Table 171 Sinch: Product Launches and Enhancements
Table 172 Sinch: Deals
13.2.3 INFOBIP
Table 173 INFOBIP: Business Overview
Table 174 INFOBIP: Products/Solutions/Services Offered
Table 175 INFOBIP: Deals
13.2.4 China Mobile
Table 176 China Mobile: Business Overview
Figure 45 China Mobile: Company Snapshot
Table 177 China Mobile: Products/Solutions/Services Offered
Table 178 China Mobile: Product Launches and Enhancements
13.2.5 Comviva
Table 179 Comviva: Business Overview
Table 180 Comviva: Products/Solutions/Services Offered
13.2.6 Orange
Table 181 Orange: Business Overview
Figure 46 Orange: Company Snapshot
Table 182 Orange: Products/Solutions/Services Offered
13.2.7 Route Mobile
Table 183 Route Mobile: Business Overview
Figure 47 Route Mobile: Company Snapshot
Table 184 Route Mobile: Products/Solutions/Services Offered
Table 185 Route Mobile: Deals
13.2.8 TWILIO
Table 186 TWILIO: Business Overview
Figure 48 TWILIO: Company Snapshot
Table 187 TWILIO: Products/Solutions/Services Offered
Table 188 TWILIO: Deals
13.2.9 BICS
Table 189 BICS: Business Overview
Table 190 BICS: Products/Solutions/Services Offered
Table 191 BICS: Product Launches and Enhancements
13.2.10 Monty Mobile
Table 192 Monty Mobile: Business Overview
Table 193 Monty Mobile: Products/Solutions/Services Offered
Table 194 Monty Mobile: Deals
13.2.11 Syniverse
Table 195 Syniverse: Business Overview
Table 196 Syniverse: Products/Solutions/Services Offered
Table 197 Syniverse: Deals
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments & Analyst's View Might Not be Captured in Case of Unlisted Companies.
13.3 Start Up/SMEs
13.3.1 Global Message Services
13.3.2 Tyntec
13.3.3 Silverstreet
13.3.4 Vonage
13.3.5 Genesys
13.3.6 Tata Communications
13.3.7 CEQUENS
13.3.8 ClearSky Technologies
13.3.9 Sify Technologies
13.3.10 MSG91
13.3.11 Mitto
13.3.12 TextLocal
13.3.13 Clickatell
13.3.14 MessageBird
13.3.15 TeleWhale

14 Adjacent/Related Markets
14.1 Limitations
14.1.1 SMS Firewall Market - Global Forecast to 2025
14.1.1.1 Market Definition
14.1.1.2 Market Overview
14.1.1.3 SMS Firewall Market, by Component
Table 198 SMS Firewall Market, by Component, 2018-2025 (USD Million)
14.1.1.4 SMS Firewall Market, by Platform
Table 199 SMS Firewall Market, by Platform, 2018-2025 (USD Million)
14.1.1.5 SMS Firewall Market, by Service
Table 200 SMS Firewall Market, by Service, 2018-2025 (USD Million)
Table 201 Professional Services Market, by Region, 2018-2025 (USD Million)
Table 202 Managed Services Market, by Region, 2018-2025 (USD Million)
14.1.1.6 SMS Firewall Market, by Deployment Mode
Table 203 SMS Firewall Market, by Deployment Mode, 2018-2025 (USD Million)
Table 204 On-Premises: SMS Firewall Market, by Region, 2018-2025 (USD Million)
Table 205 Cloud: SMS Firewall Market, by Region, 2018-2025 (USD Million)
14.1.1.7 SMS Firewall Market, by Region
Table 206 SMS Firewall Market, by Region, 2018-2025 (USD Million)
Table 207 North America: SMS Firewall Market, by Component, 2018-2025 (USD Million)
Table 208 North America: SMS Firewall Market, by Service, 2018-2025 (USD Million)
Table 209 North America: SMS Firewall Market, by Deployment Mode, 2018-2025 (USD Million)
Table 210 North America: SMS Firewall Market, by Country, 2018-2025 (USD Million)
Table 211 US: SMS Firewall Market, by Component, 2018-2025 (USD Million)
Table 212 US: SMS Firewall Market, by Service, 2018-2025 (USD Million)
Table 213 US: SMS Firewall Market, by Deployment Mode, 2018-2025 (USD Million)
Table 214 Asia-Pacific: SMS Firewall Market, by Component, 2018-2025 (USD Million)
Table 215 Asia-Pacific: SMS Firewall Market, by Service, 2018-2025 (USD Million)
Table 216 Asia-Pacific: SMS Firewall Market, by Deployment Mode, 2018-2025 (USD Million)
Table 217 Asia-Pacific: SMS Firewall Market, by Country, 2018-2025 (USD Million)
Table 218 China: SMS Firewall Market, by Component, 2018-2025 (USD Million)
Table 219 China: SMS Firewall Market, by Service, 2018-2025 (USD Million)
Table 220 China: SMS Firewall Market, by Deployment Mode, 2018-2025 (USD Million)
Table 221 Middle East & Africa: SMS Firewall Market, by Component, 2018-2025 (USD Million)
Table 222 Middle East & Africa: SMS Firewall Market, by Service, 2018-2025 (USD Million)
Table 223 Middle East & Africa: SMS Firewall Market, by Deployment Mode, 2018-2025 (USD Million)
Table 224 Middle East & Africa: SMS Firewall Market, by Country, 2018-2025 (USD Million)
Table 225 Kingdom of Saudi Arabia: SMS Firewall Market, by Component, 2018-2025 (USD Million)
Table 226 Kingdom of Saudi Arabia: SMS Firewall Market, by Service, 2018-2025 (USD Million)
Table 227 Kingdom of Saudi Arabia: SMS Firewall Market, by Deployment Mode, 2018-2025 (USD Million)
14.1.2 Rich Communication Services System Market - Global Forecast to 2025
14.1.2.1 Market Definition
14.1.2.2 Market Overview
14.1.2.3 Rich Communication Services Market, by Application
Table 228 Rich Communication Services Market, by Application, 2020-2025 (USD Million)
14.1.2.4 Rich Communication Services Market, by End-user
Table 229 Rich Communication Services Market, by End-user, 2020-2025 (USD Million)
Table 230 Consumers: Rich Communication Services Market, by European Country, 2020-2025 (USD Million)
Table 231 Consumers: Rich Communication Services Market, by Asia-Pacific Country, 2020-2025 (USD Million)
Table 232 Consumers: Rich Communication Services Market, by Middle East & Africa Country, 2020-2025 (USD Million)
Table 233 Consumers: Rich Communication Services Market, by Latin America Country, 2020-2025 (USD Million)
Table 234 Enterprises: Rich Communication Services Market, by Region, 2020-2025 (USD Million)
Table 235 Enterprises: Rich Communication Services Market, by North America Country, 2020-2025 (USD Million)
Table 236 Enterprises: Rich Communication Services Market, by European Country, 2020-2025 (USD Million)
Table 237 Enterprises: Rich Communication Services Market, by Asia-Pacific Country, 2020-2025 (USD Million)
Table 238 Enterprises: Rich Communication Services Market, by Middle East & Africa Country, 2020-2025 (USD Million)
Table 239 Enterprises: Rich Communication Services Market, by Latin America Country, 2020-2025 (USD Million)
14.1.2.5 Rich Communication Services Market, by Enterprise Size
Table 240 Rich Communication Services Market, by Organization Size, 2020-2025 (USD Million)
Table 241 Small and Medium-Sized Enterprises: Rich Communication Services Market, by Region, 2020-2025 (USD Million)
Table 242 Small and Medium-Sized Enterprises: Rich Communication Services Market, by North America Country, 2020-2025 (USD Million)
Table 243 Small and Medium-Sized Enterprises: Rich Communication Services Market Size in Europe, 2020-2025 (USD Million)
Table 244 Small and Medium-Sized Enterprises: Rich Communication Services Market, by Asia-Pacific Country, 2020-2025 (USD Million)
Table 245 Small and Medium-Sized Enterprises: Rich Communication Services Market, by Middle East & Africa Country, 2020-2025 (USD Million)
Table 246 Small and Medium-Sized Enterprises: Rich Communication Services Market, by Latin America Country, 2020-2025 (USD Million)
Table 247 Large Enterprises: Rich Communication Services Market, by Region, 2020-2025 (USD Million)
Table 248 Large Enterprises: Rich Communication Services Market, by North America Country, 2020-2025 (USD Million)
Table 249 Large Enterprises: Rich Communication Services Market, by European Country, 2020-2025 (USD Million)
Table 250 Large Enterprises: Rich Communication Services Market, by Asia-Pacific Country, 2020-2025 (USD Million)
Table 251 Large Enterprises: Rich Communication Services Market, by Middle East & Africa Country, 2020-2025 (USD Million)
Table 252 Large Enterprises: Rich Communication Services Market, by Latin America Country, 2020-2025 (USD Million)
14.1.2.6 Rich Communication Services Market, by Enterprise Vertical
Table 253 Rich Communication Services Market, by Enterprise Vertical, 2020-2025 (USD Million)
14.1.3 Mobile Marketing Market - Global Forecast to 2024
14.1.3.1 Market Definition
14.1.3.2 Market Overview
14.1.3.3 Mobile Marketing Market, by Component
Table 254 Mobile Marketing Market, by Component, 2017-2024 (USD Million)
Table 255 Platform: Mobile Marketing Market, by Region, 2017-2024 (USD Million)
Table 256 Services: Mobile Marketing Market, by Region, 2017-2024 (USD Million)
14.1.3.4 Mobile Marketing Market, by Organization Size
Table 257 Mobile Marketing Market, by Organization Size, 2017-2024 (USD Million)
Table 258 Small and Medium-Sized Enterprises: Mobile Marketing Market, by Region, 2017-2024 (USD Million)
Table 259 Large Enterprises: Mobile Marketing Market, by Region, 2017-2024 (USD Million)
14.1.3.5 Mobile Marketing Market, by Vertical
Table 260 Mobile Marketing Market, by Vertical, 2017-2024 (USD Million)
14.1.3.6 Mobile Marketing Market, by Region
Table 261 Mobile Marketing Market, by Region, 2017-2024 (USD Million)

15 Appendix
15.1 Discussion Guide
15.2 Knowledgestore: The Subscription Portal
15.3 Customization Options

Executive Summary

Companies Mentioned

  • ALLO
  • AT&T
  • BICS
  • CEQUENS
  • China Mobile
  • ClearSky Technologies
  • Clickatell
  • Comviva
  • Genesys
  • Global Message Services
  • INFOBIP
  • MessageBird
  • Mitto
  • Monty Mobile
  • MrSpeedy
  • MSG91
  • Orange
  • RazorPay
  • Route Mobile
  • Sify Technologies
  • Silverstreet
  • Sinch
  • Syniverse
  • TasteCard
  • Tata Communications
  • TeleWhale
  • TextLocal
  • TWILIO
  • Tyntec
  • Vonage

Methodology

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